Alexandra Groza Email & Phone Number

Cluj-Napoca, Cj, Ro

Cluj-Napoca, Cluj, Romania

• Create and deliver digital marketing campaigns that resonate with targeted audiences or specific industries to drive lead generation and foster long-term growth for key clients;• Research, develop, and execute a robust content plan across multiple platforms to enhance brand awareness and meaningfully increase engagement. Analyze and report on campaign performance, engagement metrics, and more;• Develop content for employer branding programs and initiatives;𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧• Plan and develop content for internal and external communications (press releases, media pitches, social media messages - company channels & stakeholder’s channels - campaigns, internal announcements).• Manage social media accounts to engage with our B2B audience, share relevant industry news, promote company initiatives, and foster community interaction. • Create and review general and stakeholder content & statements using brand voice and reputation management as a lens.• Work with team members and designers to oversee the development of visual assets. Manage item approval processes, including image use, website updates, event collateral, and promotion materials. Assist with creative and photo intake requests for content design.• Develop press kits and social media toolkits.𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 • Coordinate with multiple business stakeholders (across EMEA) and manage participation in national and international events. • Build a participation strategy for national and international (budget plan, marketing activities, onsite presence, digital campaign to support the participation, post-event analysis and reporting).• Lead the research for regional, national, and international trade shows and conferences fit for presenting our expertise, generate leads, and build relationships with key prospects.• Oversee event logistics, from budgeting and vendor management to post-event actions and follow-up.

Cluj County, Romania

• Build, execute, and optimize digital marketing campaigns across multiple platforms;• Write, review, and edit copy for a range of internal (sales presentations, case studies, targeted emails) and external materials (press releases, media packages, social media, web copy);• Project manager strategic content projects (including the lease with UI/UX) for internal communication and employer branding campaigns;• Lead executive communications for C-Suite members (messaging development and content creation for product launches, partnerships, flagship events, and business strategies).• Social Media Management: Create, execute, measure and optimize our social media strategy to position our brand in the market and among key audiences. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:• Lead the development and execution of a comprehensive content marketing strategy for each key industry based on business objectives, targeted audiences, industry insights;• Oversee content creation by both internal teams and external agencies. This includes editing/proofreading/fact-checking and final QA of post-production implementation;• Optimize content for SEO to ensure high rankings and organic visibility;• Analyze performance and report on the effectiveness of content strategies;𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫:• Lead key website projects; Coordinate the development team on website refactoring initiatives, redesigns, and performance improvements; • Monitor traffic, user behavior, and campaigns to generate insights and adjust the SEO strategy; • Keep the corporate website current and create new landing pages as needed (e.g., for new technical capabilities, event participation, and campaigns).𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:• Coordinate participation in international industry-related events with multiple teams (across EMEA). This includes all aspects of planning, execution, and on-the-ground logistics. As well as the communication plan, PR, and social media strategy.

Cluj County, Romania

Content Marketing Specialist and Communication Officer for Techsylvania, the leading technology event in Eastern Europe. • Develop and execute a comprehensive content strategy aligned with Techsylvania's overall objectives, ensuring consistency in brand voice and messaging;• Create content across various channels, including social media, website, blog, newsletter, and email campaigns to attract, nurture, and convert prospective attendees;• Manage the multi-channel content calendar;• Drive the Techsylvania podcast initiative (research, identify, and prospect for new guests; collaborate closely with the host to refine topics, script episodes, and ensure a cohesive narrative; design and execute the content marketing strategy). 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗮𝘀 𝗮 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗢𝗳𝗳𝗶𝗰𝗲𝗿: • Collaborate with the team to develop and carry out an effective external communications strategy;• Write, edit, and distribute content, including press releases, speeches, and other marketing material that communicate the event's activities;• Create new and harness existing media connections with top-tier print and broadcast outlets as well as podcasts to land creative storylines that demonstrate the value of the events; • Handle all media inquiries, evaluate press opportunities, and act as a spokesperson for the events.

Cluj County, Romania

Content Marketing Specialist and Communication Officer for Codiax, the newest deep tech event in Eastern Europe. - Administrate the creation and publishing of relevant, original, high-quality content- Implement a social media editorial calendar and plan marketing campaigns- Design, create and manage promotions and Social ad campaigns (Google Ads, Facebook Ads)- Create, curate, and manage all published content (images, video and written)- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)Responsibilities as a Communication Officer : - Collaborate with the team to develop and carry out an effective communications strategy- Write, edit, and distribute content, including publications, press releases, website content and other marketing material that communicates the event's activities- Respond to media inquiries, arrange interviews, and act as a spokesperson for the event- Establish and maintain effective relationships with journalists, and maintain a media database

Cluj-Napoca

As a senior reporter for Digi24 my portfolio includes over 800 news, interviews and features. In addition to the News Section, I have collaborated with TV shows like Business Club and Romania Furata. The main responsibilities and requirements of a regional correspondent are: • Writing and delivering news stories with the reader’s perspective in mind;• Pitching ideas and their implementation strategies to editors and producers;• Researching and generating ideas for stories and features;• Conducting live and taped interviews and assist in the editing of broadcast videos.All of the above require excellent communication, writing, lobbying, and active listening skills.

Bucharest, Romania

Social Media Specialist for Jeka Turism, a travel agency based in Bucharest, Romania. Responsibilities: • Implement a social media editorial calendar to manage content and plan marketing campaigns;• Promote content through social advertising;• Create, curate, and manage all published content (images, video and written);• Write, edit, and distribute content for the agency's blog.

Cluj-Napoca

As a corespondent for Transilvania Live my main responsibilities include:- Writing and delivering news stories with the reader’s perspective in mind- Pitching ideas and their implementation strategies to editors and producers- Researching and generating ideas for stories and features- Conducting live and taped interviews and assist in the editing of broadcast videos.

Cluj-Napoca

As an editor for the online newspaper Citynews and the local bi-monthly magazine Mesagerul de Cluj my responsibilities were: - Collecting and verifying newsworthy information and assembling the content into a story- Identifying potential interviewees, preparing questions and conducting recorded interviews

Cluj-Napoca

February 2006 - June 2007 - Research, analyze and write stories on new technologies, the IT market and local development for Ziarul Clujeanului June 2007 - July 2009 - Research and write news, interviews and features on local administration and politics for the website: www.clujeanul.ro- Interview people on local administration, social issues and economics topics- Analyze and interpret information to increase the audience

Cluj-Napoca

Generating ideas and writing news and features on business topics

Cluj-Napoca

Writing effective SEO content (compelling and original articles with established keywords, titles, headings and descriptions) for the company's clientsReviewing and analyzing client sites for content that can be improved and optimized

Cluj-Napoca

Writing effective SEO content (compelling and original articles with established keywords, titles, headings and descriptions) for the company's clientsReviewing and analyzing client sites for content that can be improved and optimized

Bachelor Of Science (Bs), Journalism

Bachelor Of Science (B.S.), Mathematics And Computer Science / Italian