Alex Gutierrez Email & Phone Number

Beverly Hills, California, United States

 Leading the structuring of music related IP debt facilities through analysis of historical performance, construction of cash flow models, and development of covenants. Deals range from $100K-$50M and number 2-6/quarter. Establishing the process for underwriting loans to musicians, royalty collection entities, and independent music publishers and record labels. By incorporating a thorough inspection of financials, regular review of market research, and application of credit fundamentals, over 50 loans were issued totaling an excess of $175M. Analyzing financials and collateral valuations to ensure satisfactory company performance and covenant compliance; as well as identify risk factors, determine reasonableness of projections, and assess discounting methodology (i.e. rationale for DCF, terminal value, discount rate, and comparable multiples).  Managing syndicated IP related facilities ranging from $35M-$500M, involving the negotiation of agreements, pro-forma evaluation of acquisitions, and presenting credit facility changes and/or amendments for approval. Providing guidance to internal sales team, participating in client meetings, and collaborating on credit strategy.

Santa Monica, California, United States

 Performed systematic and results-based analysis for monitoring supplier's performance and communicated results to stakeholders and upper management.

Los Angeles, California, United States

 Negotiated terms that secured cost controls, ensured quality of goods/services, and managed liability exposure for a law firm with $1.2B in revenue. Annual savings ranged from $250K to $1M (depending on deal flow). Installed process for evaluating and presenting renewals to management, as well as statistical and financial models to measure probability of potential changes in usage and any associated financial effects. Created templates utilized across the firm - including a lease versus buy analysis with cash flow discounting, depreciation and end of term options; and a tool to measure profitability of research resources that considered subscription expense versus net recoveries, write-offs and WIP. Directed team of three analysts and one coordinator.

 Provided translation, copyrighting and other technical writing services to small/medium sized businesses.

Los Angeles, California, United States

 Supervised marketing budgets for over 30 releases per year and managed submission of marketing budgets, forecasts, and accruals. Evaluated and provided recommendations to upper management for artist and joint venture contracts, ranging from $100K to $5M with 3-5 signings per month. Analysis included P&L, cash flow, NPV and IRR. Enacted studies ranging from: cost/benefit analysis of radio promotion, advertising effectiveness, and correlation between sales, airplay and other market variables. Studies resulted in over $250K in savings. Supervised a Marketing Analyst; presented annual and monthly variance findings to CFO and Director of Finance.

Los Angeles, California, United States

 Generated marketing forecast, accrual, and variance analysis for month and year end. Unforeseen costs/overages were minimized through constant communication with 11 departments and resulted in a 92% forecast accuracy. Founded method for budget planning that was based on historical spending, probability of overages based on artist/genre, and data garnered from in-depth meetings with managers and directors of multiple departments (e.g. creative services, marketing, sales, promotion and touring). Comprehensive knowledge of marketing activities allowed for interdepartmental negotiations and resulted in budgets being shifted for greater effect, pooled for more efficient use, or allocated from another department.

Los Angeles, California, United States

Founded method for budget planning that accounted for artist and genre historical spend patterns and data garnered from in-depth meetings with managers and directors. Managed over 30 active artist budgets ranging from $100,000 to $7.5 million and a total annual spend of $50 million.• Attained High Degree of Forecast Accuracy - Unforeseen costs/overages were minimized through constant communication with 11 departments. Measures resulted in an overall forecast accuracy of 92% (11 out of 12 months at or below forecasted spend target).• Submitted Marketing and Financial Reports to Company Officers - Prepared reports detailing spend from project inception to current state. Generated market research that measured responses to in-store placement, pricing, and inclusion in weekly circular. Provided custom research to Sales, Radio Promotion, Marketing and International departments.

Los Angeles

Investigated media statistics and demographic data for advertisement purchases.

Mexico City, Mexico

Provided feasibility studies of Latin American countries entering into NAFTA. Translated documents for Assistant Chief.

Bachelor Of Science (B.S.), International Business And Economics

Activities and Societies: Economics SocietyMinor: Economics

Bachelor Of Arts (B.A.), English Literature

Associate Of Science (A.S.), Mathematics