Floating Home Films focuses on short documentaries and story-driven testimonials and events. We bring heart and a sense of authenticity to big brands in the pharmaceutical, medical device manufacturers, travel and tourism boards, non-profit museums, and more.Our crews range from 2 to 8 people, depending on the product and budget.I serve as the director and main editor, as well as the co-producer. My strength is bringing out people's honest selves through interviewing and setting a low pressure tone on set.In pre-production, I uncover the story and make the production plan. During production, you'll find me interviewing and interacting with subjects to elicit natural responses. Depending on production crew size, I also operate video and photo cameras and help with lighting.In editing, my focus is on story editing and organizing the edit. I find the essential story buried within.With some clients, I function as creative director and the main client liaison. I am responsible for writing proposals and contracts, and often securing the deal.Our clients are international Fortune 500 companies, passionate small businesses, grant-funded art museums, and social impact nonprofits. Some include: CooperVision, Biogen, Novartis, Visit Philly, Discover PHL, Four Seasons, Memorial Art Gallery, and the George Eastman Museum.

I developed and executed content marketing strategies for Butler/Till and its clients. It was a new role at the company that I designed with the leadership team.Duties included:• Developing measurable video content marketing campaigns• Pre-production, production, and editing of video content• Curating, writing, producing all content for the Butler/Till blog (internal journalist)• Producing videos to attract new clients for Butler/Till, assist HR with attracting talent, developing collateral for new business pitches, public presentations, and Butler/Till’s website• Supervising a multi-media storytelling intern

My role was to bring insights to clients through statistical analysis and database development and management.Job Description:• Performed exploratory analyses, such as customer profiling, segmentation, predictive models, post-program measurement and other ad-hoc projects• Evaluated the productivity and profitability of marketing campaigns and identify opportunities for improvement• Worked extensively with Excel, PowerPoint, and SQL Server• Led a company-wide initiative to revitalize the brand, focusing on redefining SIGMA’s buyer persona and how the company presents data

Responsibilities:• Through a community-based sales approach, doubled the number of participating restaurants • Negotiated and purchased advertisement deals and collaborative marketing efforts• Developed and executed a social media campaigns• Facilitated collaboration between the Binghamton community and surrounding colleges