+ Worked directly with Delta’s C-suite in shaping high-impact messaging for a 9-figure company. Partnered with senior executives at iHeart and Spotify to develop strategic radio and podcast ad scripts for top-tier talent, including Joe Rogan and major news anchors.+ Increased company revenue by $20M by optimizing content strategy, refining customer profiles, and identifying key psychological triggers. Developed copy for high-stakes digital campaigns, landing pages, and email funnels.+ Spearheaded the overhaul of video sales letters (VSL), outperforming control by 170%, resulting in millions in additional revenue.+ Acted as a creative leader in branding discussions, refreshing the company's tone and voice across key customer touchpoints to enhance brand recognition.+ Collaborated with compliance, legal, and product teams to ensure all copy was in line with regulatory requirements while maintaining creative integrity.+ Coached a team of junior copywriters, overseeing messaging consistency across digital platforms with an audience of 100M+ people.

+ Led the design and optimization of cold traffic funnels, resulting in a 325% ROAS, acquiring 1000+ paid customers.+ Partnered closely with product designers, consumer researchers, and product marketing teams to create cohesive narratives across email, paid media, and digital product experiences.+ Developed VSL funnel strategies that boosted revenue by 32% through compelling narrative structures and persuasive copywriting.+Drove cross-functional projects, collaborating with product and marketing teams to align messaging and business goals, ensuring consistency across digital and print materials.

+ Top performing sales rep for six consecutive months and consistently in the top three out of 112 for closing percentage with $2M in revenue+ Engage with potential customers through calls, emails, and messages to convert at over 50%+ Implemented extensive market research initiative and wrote new upsell script that resulted in 24% increase of AOV

+ Selected to serve in various communities throughout the Southwest with an 8 person team through projects focusing on disaster relief, infrastructure improvement, environmental stewardship, energy conservation, and urban and rural development + Completed 1,700 hours of service+ Awarded Bronze Congressional Medal of Service Award