Partnering with Flexa to help companies to get recognised as employers of choice

The EB Space is a community that I founded with my good friend, Claire de Souza. It's a global community that is hosted on Discord and focused on employer branding. Our goal is to help out fellow EB/RM friends around the WORLD with great discussion, events, and resources. This global community is for those (new and experienced) who enjoy discussing all things EB. We want to help one another work through situations and level up together to further the employer branding space. The group is confidential, so we want to restrict the group to those who are actively in the space and doing the work (no vendors, no agencies).

* Rebuilt the Global EB Team (US and UK) focused on content marketing, recruitment marketing, partnerships, and events* Managed the Career Page Project with Clinch, enhancing candidate experience and tracking from apply to hire, overseeing the transition from Google Analytics UA to GA4* Collaborated with Recruiters to create the first Employer Brand Tool Kit for brand advocates and recruiter enablement* Shifted to an Employee Advocacy approach, reducing job board usage and spending by 83%* Internal Employer Branding efforts eliminated external partnerships, saving $100k* Expanded GoDaddy Life Blog and social accounts with stories like "Why GoDaddy," "Meet the Teammate," and more* Launched recruitment marketing on YouTube, StackAdapt, and TikTok* Partnered with the Creative Team for the "I Belong Here, You Belong Here" employer brand video* Refreshed the Employee Ambassador Program, achieving an Earned Media Value of $29k, Global Reach of 6 million, and ROI of 1,350% in year one* Successful teammate-focused campaign on belonging resulted in 8.5 million views, 2.3 million likes, 85 Reshares, and over 69k Clicks with a CTR of 6.14% across TikTok/Facebook/IG* Employer Branding efforts led to a 223% increase in career page traffic

* Developed partnerships with EMEA stakeholders to enhance the employer brand in the UK, Germany, Bulgaria, Romania, and Serbia* Launched a Slack Employee Advocacy Program with local recruiters for content and job sharing* Initiated recruitment marketing campaigns on Facebook, Instagram, Twitter, LinkedIn, Reddit, and TikTok* Pioneered Google Display Ad/Keyword campaigns* Created digital Out of Home Marketing materials for the UK, Serbia, and Romania* Collaborated on a New Hire Social Graphic for new employees to share* Founded the GoDaddy Life Blog to highlight #GoDaddyLife stories* Established the GoDaddy Life LinkedIn page for employer branding content* Introduced the Friday Jobs Video series with team collaboration

Assisting with messaging, PR, and internal/external communications to better inform, coordinate, and promote member activity and initiatives.

I lead the marketing committee and oversees messaging, PR, and internal/external communications to better inform, coordinate, and promote member activity and TBA initiatives.

We're a group committed to raising the understanding and appreciation of employer branding, and the impact it can have on business. We’re all internal practitioners who have dedicated the majority of our careers to this niche and growing field. Their insights and perspectives will empower you to build on what you’re doing today and arm you with confidence and evidence for what you can do tomorrow.

* Created a more engaging Job Description Template* Created the first-ever Employer Branding specific blog, leading to a series of additional blogs focused on the people behind Acoustic* Revamped the Candidate Experience (messaging, branding)* Took over ownership, created, and updated all job boards and review sites (Glassdoor, Indeed, Comparably, Built in Boston, AngelList)* Created standard and custom outreach templates for Recruiters to use* Rebranded and revamped all employee communications to provide a better Employee Experience* Coordinated and created the first-ever Employee Referral Program, Internal Apply, and IT Collaboration Tools videos* Created the 2021 Employer Branding Social Job Ad and New Hire Announcement Graphics* Worked with Before You Apply to record and create a Sales Team Landing Page to attract and recruit talent in North America

* Helped achieve a 4.2 star rating for the first time ever on Glassdoor * Ongoing strategy has helped Informatica make Ireland's Best Workplaces 2019, Austin Statesman's Top Workplaces List (2018/2019), Indeed's 2018 Top-rated Workplaces List and Built In Austin 100 Best Places to Work 2020 for the first time ever* Created the first-ever Life at INFA Social Pages (Facebook, Instagram, Twitter)* Employer Branding and Recruitment Marketing strategies led to our Talent Acquisition Team closing a record amount of reqs, expanding our brand awareness, and winning the 2018 Q4 INFA Star Award for "Acting As One Team"* Employee Advocacy Strategy resulted in record savings, activity (engagement/clicks), reach (globally), traffic, and key hires* Increased applicant traffic flow by 61%, and Career Page traffic by 133%!* Revamped the Career Page and Candidate Exp to give it a more personal feel and created the following pages: Employee Spotlight (focusing on employees from all areas), Featured Locations, INFAlumni Network, and Life at INFA* Created the Talent Attraction Ambassador Program (Employee Advocacy Program), building out the TA Social Media Playbook, content calendar, and curating content for all members to share across LinkedIn and Twitter via GaggleAMP* Created a new Glassdoor strategy, leading to constant updates, and responses to all interview/company reviews, and obtained the highest amount of engagement and branding in Informatica's history* Increased the Talent Community from 500 to 6k members * Created a new job template and constantly provide SEO optimization * Created TA branded tag lines, messaging, boilerplate items, and hashtags * Proactively creating digital marketing and out of home marketing campaigns across all locations globally (North America, South America, EMEA, Middle East, APJ)* Championed the first-ever gender diversity partnership with Fairygodboss, increasing gender diversity numbers across all depts

* Successfully increased the applicant traffic flow for Cox Automotive Tech jobs by 88%* Marketed and coordinated several onsite hiring events, resulting in 17 hires* Founding member of the Cox Talent Acquisition Brand Ambassador Team, generating and sharing content 2x/day, 7 days week* Founding member of the Brand Ambassador team that is building out Cox Talent Acquisition's Social Media Playbook * Created a local networking group strategy that is now being used across all Cox Automotive locations for networking and recruiting purposes* Created a new organic marketing and job posting strategy that is now being used by all recruiters across the enterprise* Provided SEO and optimized job descriptions for all Cox Automotive jobs * Created and optimized the first ever Google AdWords campaigns (Display/Search)* Created the first ever vAuto Software Engineering landing page, as well as the 2017 Cox Enterprises SXSW landing page * Provided marketing strategies CAI Tech, Sales, and Client Services for locations across US and Canada* Provided a wide variety marketing campaigns on Facebook, Twitter, LinkedIn, Glassdoor, Indeed, job boards, and Pandora* Collaborated and helped create infographics, flyers, and banners* Provide marketing solutions for VinSolutions, vAuto, Xtime, HomeNet, Dealer.com, Dealertrack, Kelley Blue Book, NextGear Capital, and Autotrader* Provide support for local networking events, marketing events, and career fairs (booths, materials, swag, etc...)* Planned and marketed Cox's booth and presence at SXSW 2017, along with creating a brochure and landing page for the event

* Create and execute sales strategy for digital advertising campaigns – serve as media planner for over 300 account executives in 71 markets. * Handling campaigns from start to finish. Optimizing and changing tactics within The Trade Desk as needed.* Provide client-facing copy for technical aspects of all plans, determine campaign rates, conduct sales research, liaise with third-party data providers. * Plan campaigns ranging from $5k to $150K+.* Determine the best strategy based on audience, engagement, budget, and campaign goals. * Plan campaigns for Display, Mobile, Social Media (Facebook, Twitter, YouTube, Instagram, Pinterest), Video, SEM (using Google Adwords), and SEO.

* Main point of contact for all Email Marketing* Create media plans and determine pricing and best strategy for email campaigns based off CPM rates for clients.* Coordinate the setup and testing of creative HTML for campaigns.* Work with clients to determine the best strategy and area to deploy email marketing campaigns, based off: location, target, etc...* Provide clients with email campaign results based off geotargets and stats, providing 3 and 7 day reports.* Provide screen decks consisting of screen shots and displays for display, video, and mobile requests.* Interact with client's to coordinate the successful setup and run of email and media campaigns for B2B/B2C customers.* Provide month end reports on campaign stats (clicks, impressions, results).* Handle daily, weekly, and monthly adjustments for impressions and clicks on display, mobile, and video campaigns.* Create, generate, and handle reports in DFP, Double Click, and Live Rail.

* Digital strategies and social media marketing led to the highest grossing day in company history.* Created and established a social media presence on Facebook, Twitter, YouTube, Instagram, and Google+.* Increased user engagement 142%, total reach by 221%, and post reach by 30% on Facebook.* Claimed Yelp reviews that were not previously claimed to provide owner’s feedback.* Developed an online menu that is now available on Facebook.* Planned and created several key events to generate interest in the company, as well as give out discounts and meals to market the company.* Recent 2014 Valentine's Day campaign resulted in the highest grossing day ever for the restaurant* Handle all public relation issues (respond to reviews, communicate with customers, etc...)

* Created and established a social media presence on Facebook, Twitter, YouTube, Instagram, and Google+.* Increased user engagement 142%, total reach by 221%, and post reach by 30% on Facebook.* Claimed Yelp reviews that were not previously claimed to provide owner’s feedback.* Developed an online menu that is now available on Facebook.* Planned and created several key events to generate interest in the company, as well as give out discounts and meals to market the company.* Ran a successful Facebook hiring campaign that helped bring on three new staff members* Handle all public relation issues (respond to reviews, communicate with customers, etc...)

* Successfully handle a caseload of over 470 files on a daily basis over the span of three states (Minnesota, Mississippi, and Texas).* Created a user manual and contact interview form to enhance user workflow.* Assisted in the process of developing standards and practices for the unit.* Successfully paid and responded to over 95% of mail and email.* Interact and communicate with all customers via email, phone, fax.* Licensed adjuster in Michigan, Mississippi, and Texas.* Developed standards and practices to increase accuracy and claims decision making.

* Tested and helped with the creation of Claims Inquiry for the Claims Department.* Worked with the QA team to successfully test out system upgrades to the Claims system.* Assisted with the testing of EDI file transfers.* Part of the select committee to select a new claims system by gathering end user requirements and wish list items.* Provided user acceptance testing and testing of case scenarios for the implementation of Guidewire.

* Setup and create 40-50 new claims a day for all jurisdictions via email, phone, and fax. * Answer and resolve calls from external customers (agents, claimants, medical providers, employers).* Handle all legal and vendor referrals.* Print and scan files and documentation.

* Created and resolved tickets for external and internal customers.* Successfully completed the upgrade of over 200 monitors and new desktop units.* Responsible for installing necessary hardware/software upgrades for customers.* Answer all help desk phone calls and resolve issues either physically or via screen share options.