Alex Hewson

Alex Hewson Email and Phone Number

Media Consultant | Agency Team Leadership | Digital & Performance | Media Operations @ Primetag
aveiro, aveiro, portugal
Alex Hewson's Location
Margate, England, United Kingdom, United Kingdom
Alex Hewson's Contact Details
About Alex Hewson

Media professional with over 20 years' experience across Agency and Media Owner roles, running large multi-discipline teams to deliver growth for B2C, B2B and D2C brands.Key Specialties: Team Leadership, Client Handling, Commercial Negotiation, Media Strategy, Cross Media Planning/Buying (AV, OOH, Digital and Performance).

Alex Hewson's Current Company Details
Primetag

Primetag

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Media Consultant | Agency Team Leadership | Digital & Performance | Media Operations
aveiro, aveiro, portugal
Website:
primetag.com
Employees:
17
Alex Hewson Work Experience Details
  • Primetag
    Uk Consultant
    Primetag Jun 2024 - Present
    Primetag is a global leader in influencer marketing analysis and ROI measurement. Through its innovative platform, it provides brands and agencies with the tools to plan, measure, and optimise their influencer marketing strategies.Since its founding in 2015, Primetag has been at the forefront of innovation, expanding its reach to over 50 global markets. Its disruptive omnichannel measurement solution ensures accurate attribution of sales conversions in both online and offline environments.
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  • Initiative
    Head Of Amazon Wfs Europe
    Initiative May 2022 - Mar 2023
    Client lead across key European markets (UK, FR, DE, IT, NL, AT, TR & ES), running a central team to ensure performance, consistency and strategic quality.Overseeing a core agency team of over 60 in European markets alongside a central hub team.Commercial responsibility for $50M billings across markets.Ensured the implementation of additional revenue opportunities including creative and analytics, totalling over $1M.
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  • Unidays
    Head Of Strategic Account Management
    Unidays Mar 2021 - Mar 2022
    Leading a commercial sales team of 12 across Fashion, Beauty and Food verticals, consistently achieving a $15M+ quarterly revenue target.Responsible for the strategic relationships across key partners including Nike, Adidas, ASOS, The Hut Group and Dominos.Negotiation of commercial partner contracts to ensure maxium value to UNiDAYS.Restructuring of working processes including client on-boarding, account planning and commercial deal structure.
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  • M&C Saatchi Performance
    Managing Partner - Media
    M&C Saatchi Performance Oct 2017 - Jun 2020
    London, United Kingdom
    Global leadership team member, steering global strategy for the business reporting into the Global CEO2018/19 maternity cover for the EMEA Managing Director role, responsible for the local P&L totalling $100M.Responsible for building and leading a team of 50+ across Client Services, Programmatic, Biddable, App Store Optimisation, Ad Operations, Trading and Creative Production.Leading new business pitches to win clients including EDF, Coinbase, Microsoft, Zipcar and John Lewis, totalling $50M in billings.Senior strategic client lead on the Amazon group of business units including Audible, Music, Prime Video and XCM (e-commerce).Speaker at industry events including DMEXCO, Google Firestarters, MAMA, Programmatic Pioneers and Mobile World Congress.Festival of Media and DMA's judge.
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  • M&C Saatchi Performance
    Head Of Media Emea
    M&C Saatchi Performance Nov 2012 - Oct 2017
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  • Omd International
    Digital Director
    Omd International Dec 2011 - Nov 2012
    Digital lead for SONY Consumer Electronics Europe.Management of central client and local market support.
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  • Starcom Mediavest Group
    Digital Associate Director
    Starcom Mediavest Group Jan 2010 - Dec 2011
    UK digital lead for the Research In Motion (BlackBerry) account Responsible for the management of a digital media team of 5.Ensuring consistent planning, buying and performance across a UK market spend of $10M.Leading key relationships with senior clients and partner agencies.
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  • Bskyb
    Media Planner
    Bskyb Nov 2009 - Jan 2010
    Managed agency relationships across Media and Creative.Assisted in developing media strategy across the range of Sky brands including Sports, Movies and Broadband.Assisted in a digital supplier pitch process.
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  • The Dbmgroup
    Account Director
    The Dbmgroup Mar 2008 - Jul 2009
  • Starcom Mediavest Group
    Senior Account Manager
    Starcom Mediavest Group Jan 2007 - Mar 2008
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  • Carat
    Account Manager
    Carat Apr 2001 - Jan 2007
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Alex Hewson Skills

Digital Strategy Digital Media Mobile Advertising Online Advertising Mobile Marketing Digital Marketing Media Buying Mobile Strategy Media Planning Ad Networks Ppc Mobile Media Media Strategy Crm Advertising Display Advertising Integrated Marketing Online Dating

Alex Hewson Education Details

Frequently Asked Questions about Alex Hewson

What company does Alex Hewson work for?

Alex Hewson works for Primetag

What is Alex Hewson's role at the current company?

Alex Hewson's current role is Media Consultant | Agency Team Leadership | Digital & Performance | Media Operations.

What is Alex Hewson's email address?

Alex Hewson's email address is al****@****omd.com

What is Alex Hewson's direct phone number?

Alex Hewson's direct phone number is +120754*****

What schools did Alex Hewson attend?

Alex Hewson attended The Manchester Metropolitan University, Woldgate.

What skills is Alex Hewson known for?

Alex Hewson has skills like Digital Strategy, Digital Media, Mobile Advertising, Online Advertising, Mobile Marketing, Digital Marketing, Media Buying, Mobile Strategy, Media Planning, Ad Networks, Ppc, Mobile Media.

Who are Alex Hewson's colleagues?

Alex Hewson's colleagues are Luis Nolasco Martins, Orgen Gjoni, Sara Ribeiro, Manuel Albuquerque, Guillermo Barrena Elguea, José Rocha, João Beles.

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