Alexia Catharina Genari Martins Email & Phone Number

Responsible for the construction and monitoring of the Communication, Social, and Governance area, within the People & Management Directorate. Management of communication and diversity and inclusion indicators (KPIs and OKRs).Communication: management of the internal communication team, focusing on employer branding and promoting organizational culture. Organization and promotion of corporate events and internal actions (internal marketing). Institutional communication strategy, corporate LinkedIn, media and press management;Leader of the projects for writing and publishing ESG Reports;Production of the Sales Convention, a 3-day event for over 150 employees;Timing and movements of strategic communications (M&A, expansion);Social: promoter of the "Mente em Foco" Movement, from the UN Global Compact, strategic management of diversity, inclusion, and belonging projects, management of social commitments, donations, and social impact partnerships, coordination of the corporate volunteer front;Focal point for the management and monitoring of the Diversity and Inclusion Committee and affinity groups;Leader of the project for writing and launching the Diversity and Inclusion Policy;Governance: internal corporate governance, knowledge management (policies and reports), corporate calendar;Leader of the project for updating and relaunching the group's Code of Ethical Conduct.

Brazil

• Ahead of the success of the internal client experience (teacher experience) and the external client (family experience), focusing on the diagnosis, design and implementation of solutions and continuous improvement;• Responsible for MOVAA - national development program for the company's leaders, leading the talent pool, onboarding, training, benefits and relationship management (climate survey, NPS, etc);• Responsible for national engagement events, enchantment actions and quality monitoring of the customer experience;• Responsible for the strategic analysis of churn, LTV and default, for the purposes of customer experience analysis and opportunity management from investigation of cancellations and offboarding;

• Director responsible for structuring and direct management of 7 B2C core teams: Customer Service, Sales, Onboarding, Growth Strategy, Education Team, Business Intelligence and Customer Success;• Design and implementation of the company's Sales & Operations Planning area, supporting the boards in the construction of strategic solutions for cost pain, shortage of demand and human resources at the national level, especially in the achieved goal of reducing CAC B2C by 70% in 6 months;• Responsible for structuring and implementing the company's Customer Success team, aiming at building agile pain diagnosis processes and developing action plans for continuous improvement;• Report the KPIs of all Alicerce B2C products, consolidating growth intelligence management (SalesForce and DataStudio), as well as pricing analysis, project financial health (P&L) and forecast;• Leader of the Onboarding team, connecting Relationship, Sales and excellence in the onboarding experience of all Alicerce products - B2B, B2C and B2B2C, expanding the team from 5 to 10 operators (+50%);• Responsible for the project “Recruitment of Reserve Leaders” at national level and onboarding of recruits, delivering more than 100 hires in 2 months;

Curitiba E Região, Brasil

• Management of a team of 20 leaders at the social impact startup Alicerce Educação;• Responsible for the operational management of online classes, for the design and optimization of processes and, in particular, for the quality of the students' experience;• Skills developed: relationship, entrepreneurial profile, team engagement, customer journey, sales strategy and speech, macro and micro vision of processes and organization.

• Strategic planning focused on (re)structuring, implementing and monitoring people to enhance results through the design and training of smart teams • Case immersion and solution design for intervention in specific people management pains;• Construction of processes for recruiting and onboarding teams;• Corporate events and lectures. • Participating companies: MadeiraMadeira, Lupiê Studio, People - Tech&English.

Negotiation and conciliation to establish agreements with clients, management of opportunities to reduce litigation costs. Analysis of consumer law lawsuits. Writing of legal documents. Administration and archiving of contracts and powers of attorney

Legal monitoring with emphasis on labor claims and risk management. Brasil-LatAm contractual analysis, organization of corporate documentation and procedural follow-up.

Conciliation and mediation of judicial conflicts within the scope of Family and Inheritance Law.

Bachelor Of Laws (Ll.B.)

Participante do Projeto de Extensão: Direito Internacional dos Refugiados e o Brasil

International Human Rights Law

Pdl - Programa De Desenvolvimento De Líderes

Psicologia Organizacional E Gestão De Pessoas