Alexia Santos Email & Phone Number

Bahia, Brazil

Helping companies solve problems through qualitative and quantitative research for B2B and B2C markets. Optimizing marketing strategies through brand tracking and management, social listening for trend monitoring, and evaluating the impact of celebrities and influencers on brand perception.Driving strategic business decisions through exploratory data analysis and both descriptive and inferential statistics, including Structural Equation Modeling (SEM).Clients served include Alelo… Show more Helping companies solve problems through qualitative and quantitative research for B2B and B2C markets. Optimizing marketing strategies through brand tracking and management, social listening for trend monitoring, and evaluating the impact of celebrities and influencers on brand perception.Driving strategic business decisions through exploratory data analysis and both descriptive and inferential statistics, including Structural Equation Modeling (SEM).Clients served include Alelo, Moura, Jeitto, Almap, BetNacional, Merck, and Alice. Show less

Creation of courses and content aimed at different levels of knowledge in the tech field. I develop materials on Tableau, data storytelling, analytical thinking, and data visualization, tailored for both B2B and B2C audiences, always focusing on practical applicability and the intelligent use of data.

I conducted a training and certification course in Alteryx Designer for an Accenture Brasil team, covering all levels of expertise. I developed and delivered practical classes tailored for B2B, customizing content to meet specific student group needs. I received an average instructor rating of 9.5, reflecting the training's effectiveness.

Personalized Service: Specialization in personalized service, focusing on high-end clientele, including an international audience (B2B and B2C), providing exceptional experiences and maximizing customer satisfaction.Data Management: Accurate data input and database updates in OPERA PMS (Oracle) and Excel, ensuring reliable information for decision-making.Revenue Analysis: Assisting in the development of revenue reports with the reservations team, providing valuable insights for… Show more Personalized Service: Specialization in personalized service, focusing on high-end clientele, including an international audience (B2B and B2C), providing exceptional experiences and maximizing customer satisfaction.Data Management: Accurate data input and database updates in OPERA PMS (Oracle) and Excel, ensuring reliable information for decision-making.Revenue Analysis: Assisting in the development of revenue reports with the reservations team, providing valuable insights for optimizing business strategies. Show less

Professional education and facilitation of business administration content. Focused on developing soft skills and preparing young people for the job market. I promoted and led a partnership with TAG Experiências Literárias, which resulted in the donation of literary kits to all students at the institution.

Conducted corporate interactions to identify qualified candidates, promote job opportunities, and pre-screen resumes, contributing to successful hiring. Maintained and updated databases and spreadsheets for performance and results monitoring, providing essential information for continuous improvement.

Postgraduate Degree, Business Intelligence & Analytics

Bachelor Degree, Business Administration