Alexina Clements Email & Phone Number

🇨🇭 St Gallen, Switzerland

▪ Leading and building Frontify's first Customer Insights program, focusing on gathering and distilling data for informed decision-making. This program provides in-depth analysis and data about our prospects, customers, partners, win/loss, churn/renewal, AEs, CSMs and competitors▪Utilizing insights to craft sales and marketing content that harnesses data to showcase Frontify’s impact▪ Creating analyses and recommendations that have bolstered Frontify's positioning, fostered internal alignment and prioritization, and shaped strategic planning ▪ Disseminating key insights among leadership and the commercial team to enable our teams to engage customers more effectively, enhance pitches and content, and confidently highlight Frontify's value

🇨🇭 St Gallen, Switzerland

🇨🇭 St Gallen, Switzerland

▪ Developed Frontify's learning platform and delivered a wide range of e-learning programs, which successfully tripled course offerings, with 3,000+ course completions and an average course rating of 4.7/5 - covering topics around sales frameworks, compliance, onboarding, product, competitor and customer insights▪ Developed resources to facilitate and optimize course creation, which has enabled cross-functional departments to create learning materials, onboarding programs and external facing learning for our customers and partners▪ Established a robust tracking system for learning initiatives and evaluated the success of programs to identify their impact, opportunities for improvement, and to drive product usage and adoption▪ Identified learning and sales gaps and developed targeted initiatives to gather success metrics and ROI, showcasing Frontify's value and impact

🇪🇸 Madrid, Spain

▪ Developed the inaugural undergraduate alumni engagement program from inception and managed the entire program lifecycle from concept to execution, incorporating market research, design, build, measurement, and iterations ▪ Formulated a comprehensive interdepartmental communication strategy to enhance program participant visibility and provide career development opportunities for the 30 Grads Give Back panelists▪ This program helped alumni achieve a remarkable career progression rate, with over 45% of alumni receiving promotions or securing better job opportunities since being featured in Grads Give Back during the 2020/2021 academic year

🇬🇧 Uk, 🇦🇿 Azerbaijan, 🇺🇦 Ukraine, 🇰🇿 Kazakhstan, 🇷🇺 Russia, 🇬🇪 Georgia

▪ Created, implemented and managed business development activities across Eastern Europe, Central Asia and the UK & Ireland▪ Exceeded 2019 business objectives by 50% and increased the funnel for 2020 by 87% ▪ Developed an inventive data-driven sales program resulting in heightened conversion rates and enhanced engagement with the target market▪ Awarded the Rising Star Award in recognition of this initiative, which played a pivotal role in driving strategic development within the region

🇨🇦 Toronto, Canada

▪ Worked on the creation and execution of internal and external communication strategies to enhance engagement and cultivate a robust student ecosystem▪ Worked on the strategic advancement and messaging of Leadership and Career Development conferences, resulting in a 177% surge in participation in 2016, followed by a 74% increase in registration in 2017

🇨🇦 Toronto, Canada

▪ Aligned the product vision and communications to market and stakeholder requirements to substantiate product demand to secure funding from venture capitalists, while tracking product success and iterating based on market research and analysis▪ Secured funding and won the Stage 2 Norman Esch Award for Engineering Innovation & Entrepreneurship

🇨🇦 Toronto, Canada

▪ Conducted thorough research on competitive websites and web hosting services within the automobile industry, aiming to identify best practices and evaluate the implementation of marketing programs. Leveraged insights to recommend data-driven strategies for optimizing user experience and engagement▪ Analyzed and evaluated marketing and trade show opportunities to drive growth and maximize business potential, incorporating market trends, competitor activities, and consumer behavior to inform strategic decisions and increase ROI

🇨🇦 Toronto, Canada

▪ Recognized as the top-performing sales intern among a team of 21, achieving exceptional results in sales closings and lead generation▪ Devised a streamlined and highly productive approach to sales calls, which was adopted and successfully implemented by the department, resulting in improved sales outcomes▪ Delivered weekly reports and analyses, highlighting the sales and leads generated, providing valuable insights for strategic decision-making

🇨🇦 Toronto, Canada

▪ Worked on the creative development and strategic promotion of The Globe and Mail brand, contributing to the successful launch of consumer marketing campaigns and various Globe and Mail iPhone and tablet apps▪ Assessed, implemented, and documented proposals from local media partners/sponsors, ensuring effective collaboration and strategic alignment▪ Determined ad placement and promotions, considering budget, lineage, and objectives, while also managing the daily booking of consumer marketing ads

🇨🇦 Toronto, Canada

▪ Conducted research and analysis of promotional strategies employed by leading newspapers to evaluate and enhance The Globe and Mail's consumer marketing plan▪ Carried out comprehensive competitive research to inform the marketing strategy and product development of The Globe Art Store and Wine Store concepts, ensuring strategic alignment and maximizing market potential

Master'S Degree, Business/Corporate Communications, Dean’S List

Specializing in market research & strategy

Bilingual Specialized Honours Bachelor Of Arts (B.A.), Communications, Dean’S List And First Class Honours

Activities and Societies: The Golden Key International Honour Society

Billingual Studies In French Immersion, Dean’S List And Ontario Scholar