Alexis Burns Email & Phone Number

New York, New York, United States

New York, United States

New York, United States

Strategize and optimize paid social campaigns for Financial Services and Travel verticals to drive strategic business goals. Drive clear cross-channel communication between internal activation teams and external client leads to deliver efficient KPIs. Tailor and activate influencer campaigns for dating, retail, communications, and e-commerce brands to support paid UGC content among brands.

New York, United States

Optimized and built paid social campaigns to further drive client business for an entertainment brand. Targeted audiences, monitored campaign performance, delivered budget optimizations and pulled weekly analytics reports. Communicated with internal channels and external client leads to deliver a clear, strategic vision and track weekly creative execution.

Indianapolis, Indiana Area

Directed chapter presidents at 30 collegiate chapters around the country through goal-setting and strategic planning to increase chapter retention, engagement and fundraising. Mentored chapter Executive Councils on Public Relations regarding social movements, diversity initiatives and advocacy campaigns. Established two ZTA chapters by recruiting 200+ new members and forged new partnerships for the organization. Executed specific leadership development, recruitment and educational workshops and training in accordance with the organization.

Charlotte, North Carolina Area

Coordinated with alumni, students and university administration to organize events, fundraise and cultivate relationships for the university. Led a 5 person team to create content for the organization's social media accounts. Designed t-shirts and promotional items to promote the organization's initiatives. Worked with the UNC Charlotte Alumni Center to promote alumni initiatives. Assisted with the promotion of the Student Alumni Association, a new initiative for current UNC Charlotte students.

Charlotte, North Carolina Area

Traveled throughout the Southeast hosting both private and public events to generate sales that were 40% of the company's revenue. Led a team of 8 social media interns to generate brand engagement through targeted advertisements. Designed social media content across all platforms, leading to 400+ new Vavavoo subscribers from 2018 to 2019. Worked directly with the CEO to optimize social media marketing. Cultivated the social media calendar and developed creative content for the brand's social media channels. Took product shots for e-commerce business as well as lifestyle photos for marketing campaigns and promotional materials.

Charlotte, North Carolina Area

Assisted with the research, writing and editing of media releases, and media advisories, drafted emails to key audiences and assisted the Director of Communications with any tasks that were needed. Assisted with promoting the team’s non-basketball initiatives such as community events, ticket sales and corporate partnerships. Developed and edited content for various organizational platforms, including external publications and internal communications. Helped further develop the Hornets Alumni program, researching and connecting former players back to the organization to create relationships.

Charlotte, Nc

Worked with office staff and attorneys to create market content and strategize the firm's marketing plan. Collaborated with attorneys to improve their respective social media networks and content for local editorial content. Curated website and blog post content to engage clients. Drafted media releases, office correspondence, court documents, invoices and enclosures. Organized legal memoranda and client correspondence in an organized system for efficiency. Assisted with itinerary building and booking travel.

Charlotte, North Carolina Area

Oversaw and helped coordinate activities for 158 women. Led a 12 person executive board to strategize and execute all chapter activities and initiatives. Coordinated with members, advisors and National Council to ensure procedures and policies were followed. Represented the organization at multiple national conferences. Spoke as the representative of our chapter to the local and national media.

Charlotte, North Carolina Area

Planned, coordinated and implemented chapter calendar. Appointed and chaired a 22-member council, overseeing all logistics of chapter events. Delegated and managed the day-to-day chapter operations. Helped facilitated fundraising initiatives including one event to raise $20,000 for charity, exceeding the fundraising goal.

Charlotte, North Carolina Area

Created digital and print marketing promotional cards, flyers, presentations, and infographics for investor campaigns. Collected data for weekly and monthly marketing reports, curated social media content, and generate surveys for media feedback. Researched specific markets to identify potential sponsored event opportunities for properties.

Charlotte, North Carolina Area

Planned educational and entertaining activities to keep audiences engaged. Organized schedules and coordinated with employers to ensure all activities were accounted for.

Hickory/Lenoir, North Carolina Area

Worked in multiple positions and contributed as a team leader to ensure employee and customer satisfaction.

Bachelor Of Arts - Ba, Communication Studies, International Public Relations And Political Science, Graduated

Activities and Societies: Communication Studies Learning Community, National Society for Leadership and Success, Intramural Flag Football.

Summa Cum Laude

Activities and Societies: Beta Club, Spanish Club, Student Government Association, FCA, Varsity Tennis - Team Captain, Yearbook - Editor