Alexis G. Email & Phone Number

Boise, Idaho, US

Boise, Idaho, US

• Spearheading the establishment of the Experimentation Center of Excellence, encompassing both In-Store and Digital Channels, to drive comprehensive support for the entire portfolio.
• Cultivating foundational capabilities in collaboration with Engineering to expedite decision-making processes through rigorous Experimentation.
• Pioneering systematic methodologies for assessing incrementality and valuations, seamlessly aligning with overarching strategic imperatives.
• Directing a dynamic Data Science team dedicated to bolstering marketing and advertising efforts, strategically aligned with the business objective of optimizing revenue and fueling demand generation.

New York, NY, US

• Experimentation Program Manager delivering over 120M incremental revenue each year
• Own Experimentation Operations and continual process optimization to maximize efficiency
• Lead Experimentation feature development, including UAT, test planning,and roll-out ofwinning variations
• Responsible for long and short-term planning and prioritization on strategic initiatives
• Drive experimentation tooling and platform development to ensure continuous growth
• Cross-functional team ownership with Technology, Marketing, Operations and Quality groups

New York, NY, US

• Maximized ROI and improved the online customer experience by managing the corporate testing portfolio for e-commerce and mobile-optimized websites.
• Lead A/B and multivariate test design, execution and documentation, and built a diverse testing plan, including site algorithms, platform features, design enhancements, etc., to drive top and bottom-line improvements.
• Collaborate with developers to build out testable features, monitor tests throughout their lifecycle and act as primary contact for all aspects of testing.
• Inform stakeholders of test status, provide visibility into test outcomes, and populate experimentation roadmap based on testing recommendations.

Chicago, Illinois, US

• Oversaw a large-scale reorganization of the A/B testing program for all company marketing efforts, including documentation, processes, tools, and best practices.
• Initiated and led the implementation of an innovative product A/B testing program.
• Supported the integration of Google Analytics and Google Tag Manager across e-commerce sites for improved KPI tracking and reporting to key stakeholders.
• Monitored site performance and web-based trends to ensure cohesive customer experience and identify any issues impacting revenue. Created reports to increase understanding of customer and site behaviors for senior.

Chicago, Illinois, US

• Transformed business practices and processes to yield enhanced efficiencies andincreased visibility.
• Developed A/B testing programs and efforts to successfully optimize customer experiences.
• Continuously monitored site performance metrics, investigated any identified issues, andreported findings that could impact revenue to senior management.
• Enabled increased understanding of customer and site behaviors by creating monthly andadhoc reports and analysis for review by senior management and cross-functional departments.
• Monitored web-based trends and opportunities to ensure cohesive customer experiences.

US

• Directed project implementations and related training to enhance customer lab efficiencies, including productivity improvements that decreased wasted lab time.
• Increased customer communications by creating and managing a company website and document library.
• Collaborated with and supported the development team to increase internal product delivery rates and overall software effectiveness.

Reno, NV, US

• Enabled executive management to better understand the customer experience by analyzing econometrics data and creating detailed reports that outlined key contributing factors.
• Created a data analysis foundation for use with future data, and also aligned data with opportunities for improved business operations and increased revenue.

• Simplified and condensed data into easier to use formats by creating state and county-level census briefs to supplement national briefs.
• Identified county level migration data, and developed annual population estimates and projections that enabled interested parties to view a general statewide analysis.

Master Of Science - Ms, Economics

Bachelor Of Arts - Ba, Mathematics And Economics

Bachelor Of Arts - Ba, Mathematics/Economics