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As a Global Research & Insights Partner at TikTok, I specialize in leveraging mixed quantitative methods and fostering cross-functional relationships to amplify research impact within Global and North America marketing teams. With expertise in creative, consumer journey, audience, and neuromarketing research, I excel in delivering actionable insights for enterprise companies. Prior to this role, I honed my skills in sales strategy, insights, and account management for a large-scale enterprise company.
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Research And Insights ManagerTiktokNew York, Ny, Us
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Research & Insights ManagerTiktok Jun 2024 - PresentLos Angeles, California, Us
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Global Research & Insights PartnerTiktok Nov 2022 - Jun 2024Los Angeles, California, UsGlobal Accounts Research & Insights Lead
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Global Research & Insights Analyst, Marketing ScienceTiktok Jul 2021 - Nov 2022Los Angeles, California, Us• Partner with Business Marketing, Ad Product, and Sales teams to provide insights to address knowledge gaps of TikTok Users and their behavior• Query and analyze internal data to better understand our users and their interests• Leverage syndicated 3rd party research to synthesize with internal data to provide rapid insights for inbound requests from Global Accounts, Agencies, and Brand Strategy teams• Improve data infrastructure to increase efficiency for Global team of Analysts • Lead cross-regional sharing to elevate thought leadership coming from Marketing Science
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Young Pros Officer, Creative CouncilAdvertising Research Foundation (Arf) Oct 2023 - PresentNew York, New York, Us -
Data Analyst, Global Office Of SustainabilityPepsico Mar 2021 - Jul 2021Purchase, New York, Us• Leading internal and external sustainability reporting of Scope 3 climate data from sourcing through certification for over 1 million rows of data and more than 85 global sources of data• Developing Tableau dashboards for climate reporting to track GHG emissions against company goal of reducing absolute emissions across the value chain by 40% by 2030 and achieving net-zero emissions by 2040• Managing climate data governance document and processes to ensure completion and integrity to withstand 3rd party audits• Creating ad-hoc reports and statistical analysis of Scope 3 climate data for global and sector leads -
Sales Strategy Analyst, Value Added ProteinPepsico Jun 2020 - Mar 2021Purchase, New York, Us• Leading cross-functional teams for various innovation projects across Muscle Milk, Gatorade Protein, and Evolve brands • Developing relationships across headquarter, field, and commercialization teams to create efficiencies in work streams and align on key priorities for $365 MM in engineered nutrition sales• Partnering with design teams to create in-store activation materials for our brands • Leveraging IRI scan/panel data to create compelling sell stories• Analyzing and creating reports to track team's performance against annual goals
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Account ManagerPepsico Jun 2019 - Jun 2020Purchase, New York, Us• Managed ~$9MM of annual NR for Juice Plus across two retailers in the Midwest (Meijer and Spartan Nash)• Grew Naked Juice and KeVita total distribution across both retailers by 505%• Executed promotional strategy and successful calendar plan that exceeded sales growth target by 14.5%• Utilizing insights to develop a joint business plan to partner with our customers• Leveraging cross-functional partnerships to develop customer specific marketing plans • Forecasting and tracking shipments
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Sales AssociatePepsico Jun 2018 - Jun 2019Purchase, New York, UsManaged retail territory of grocery, convenience, natural, and indirect accounts. Built relationships in stores to drive incremental displays for Quaker, Gatorade, and Tropicana brands. Tracked learning for retail curriculum throughout the first year of Sales Associate Program.
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Sales AssociateHemline Feb 2016 - May 2018New Orleans, Louisiana, Us -
InternSewell Automotive Companies Jun 2017 - Aug 2017Dallas, Tx, Us
Alexis Harris Skills
Alexis Harris Education Details
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Texas A&M UniversityPolitical Science And Government
Frequently Asked Questions about Alexis Harris
What company does Alexis Harris work for?
Alexis Harris works for Tiktok
What is Alexis Harris's role at the current company?
Alexis Harris's current role is Research and Insights Manager.
What is Alexis Harris's email address?
Alexis Harris's email address is al****@****ico.com
What is Alexis Harris's direct phone number?
Alexis Harris's direct phone number is +197275*****
What schools did Alexis Harris attend?
Alexis Harris attended Texas A&m University.
What skills is Alexis Harris known for?
Alexis Harris has skills like Communication, Microsoft Office, Adobe Photoshop, Leadership, Public Speaking, Teamwork, Time Management, Technical Writing, Team Building.
Who are Alexis Harris's colleagues?
Alexis Harris's colleagues are Liana Brooker, Eddie Caradine, Federico Wettstein Ceretti, Moe Shaaban, Raditya Dewi, Melanie Peng, Dominika Zbichorska.
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