Alexis Wall Email and Phone Number

• Repositioned brand into a sought-after multi-media content platform within the beauty and aesthetic industries• Led a team of 12 marketers in building and implementing a new brand strategy across print, digital and experiential• Established new revenue streams and overhauled existing ones to increase profitability (including NewBeauty licensing and TestTube)• Developed and enhanced sellable opportunities for clients via strategic partnerships and 360-degreemedia/marketing packages

• Newly created position designed to grow revenue by capitalizing on market demand for premium content and content-driven solutions• Liaised between ad sales, editorial and digital teams to bring to market 360-degree, multi-media content packages with experiential, retail and licensing components• Developed national partnerships with key retailers including Bloomingdale's, ULTA, CVS and Walgreens extending distribution channels for custom and editorial content• Managed pre- and post-sale process for content sponsorships

• Developed business strategy and operations to monetize Allure editorial assets including content and award seals generating millions of dollars in ancillary revenue • Strategized and created new revenue streams beyond traditional media: Allure e-commerce partnership with Quidsi, Allure Beauty Box, Allure limited-edition sample boxes• Conceptualized and produced all Allure B2C and B2B signature events and national sales conferences• Created strategic alliances and partnerships to build brand awareness for Allure and its partners• Recipient of 2011 Conde Nast Marketer of the Year Award• Recipient of 2011 & 2009 Allure Marketer of the Year Award

• Responsible for all marketing program development and execution for two of Allure’s largest beauty accounts totaling more than 150 pages of business in one year• Developed cross-platform initiatives based on advertiser objectives: drive-to-retail programs to increase sales, custom events for branding and buzz, online opportunities that provide ROI• Participated in building the Allure Backstage Beauty editorial franchise into multi-media, single-sponsored marketing program generating over $100K in incremental marketing dollars• Client liaison for merchandising fulfillment including events, sponsorships, retail, broadcast, online, and in-book integrated opportunities