- Develop robust 3-year innovation pipeline including breakthrough innovation, line extensions, and PPA to deliver net revenue and margin targets- Utilize consumer research, syndicated data, and market trends to translate unmet consumer needs into winning concepts that fuel the brand’s growth ambition and enhance our brand equity- Partner closely with R&D on product and pack development- Collaborate with Sales to develop channel and customer level understanding to inform packaging, pricing, placement approach for innovation- Oversee execution of all innovation projects with excellence- Manage post-launch innovation performance tracking- Support annual budget planning process

- Manage integrated business planning for $1B+ brand, partnering closely with Finance, Demand and Supply Planning- Create and manage brand activation calendar (in-store, off-site, etc.)- Lead all brand communications across Paid, Owned and Earned Media- Lead creative development (TV and digital/social)- Developed and launched highest scoring RITZ creative campaign!- Developed and launched first RITZ DTC product and launched biggest RITZ program ever, garnering over 8MM organic social impressions and 322MM earned media impressions!

- Lead RITZ Innovation strategy supporting brand growth ambition - Develop and champion 3-year innovation pipeline, including creation of new platforms - Perform on-going industry trend analyses to identify new product innovation opportunities - Transform consumer insights into actionable product concepts - Validate concepts to ensure they align to brand strategy, meet financial goals, and are commercially viable - Collaborate closely with cross-functional teams including R&D, Consumer Insights, Finance, Consumer Science, Supply Chain, and the broader organization to successfully bring innovation concepts to market

- Develop, execute, and optimize annual media (digital, social, TV, OOH) and activation (experiential/event, influencer, PR) plan to deliver business objectives - Lead and manage creative, strategic planning, media, PR, social, and Hispanic agency partners - Assist in development of new brand positioning and creative campaign - Manage brand budget

- Executed 20+ innovation, LE, and PPA commercialization projects by collaborating with cross functional teams- Supported delivery of in-year P&L; led forecasting and unlocked opportunities for revenue growth (top line) as well as cost management (bottom line)- Helped grow Oreo Chocolate into a top mainstream chocolate brand (~$80MM in RSV) in the first year of launch

- Created scalable e-commerce commercialization plan to grow 4Q’15 revenue by $800,000 by collaborating with Manufacturing, Pricing, Sales, Finance, and Global E-Commerce teams- Recommended integrated e-commerce strategy slated to increase 2016 revenue by $11MM- Conducted in-depth competitive assessment to identify opportunities for flavor, packaging, and pack size optimization

- Delivered cohesive digital marketing strategy across media channels (display, email/CRM, paid search, SEO, and social) by coordinating amongst cross-functional teams (Account Management, Analytics, Brand Planning, Creative, Finance, and Medical/Legal/Regulatory)- Utilized segmentation analysis to customize marketing strategy and messaging across targets- Managed media budget and recommended allocation across tactics based on annual goals, as well as performance and competitive analysis- Supervised team of ~20 employees representing paid, owned, and earned media for NY and NJ offices; mentored team members, organized staffing plans, and approved all hiring decisions

- Leveraged customer insights to develop integrated media solutions- Established and optimized analytics strategy to enable proper campaign measurement at all stages of purchase process

- Served as primary client contact for incremental paid search campaigns for national telecommunications search advertiser- Developed a proprietary attribution model in collaboration with Analytics team- Recommended and implemented 5-10 media and creative testing opportunities monthly; approved testing methodology and analyzed results, driving improved site functionality and CTR improvement

- Executed national TV integrations for Fortune 50 retailer on major networks including Fox News, HGTV, NBC, The Weather Channel, and USA; created concepts, selected products, wrote and edited scripts, and traveled to and directed 15 in-store shoots- Supported weekly client marketing initiatives with targeted billboards, vignettes, and product placements across 20 network and cable programs - Developed and managed new tracking process to streamline 25 network/spot radio (Pandora, Slacker, etc.), print, and TV online extensions, resulting in 1.2 billion annual impressions- Kept client abreast of new integration opportunities and emerging technology, including iPhone/Android applications and Xbox- Managed billing for 100+ annual account promotions

- Created media plans for a growing e-comm retailer that effectively addressed client sales and branding initiatives- Managed over 40 major print and online properties throughout the entire buying process, from research and planning to reconciliation and billing