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Alexis Kim is listed as Director of Innovation at Perfect Snacks, based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Alexis Kim.
Alexis Kim previously worked as Senior Brand Manager - RITZ at Mondelēz International and Brand Manager - RITZ at Mondelēz International. Alexis Kim holds Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General from Columbia Business School.
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Consumer-obsessed marketer with well-rounded experience in Innovation, Commercial, and Equity
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San Diego, CA, US
- Develop robust 3-year innovation pipeline including breakthrough innovation, line extensions, and PPA to deliver net revenue and margin targets- Utilize consumer research, syndicated data, and market trends to translate unmet consumer needs into winning concepts that fuel the brand’s growth ambition and enhance our brand equity- Partner closely with R&D.
Greater Chicago Area, IL, US
- Manage integrated business planning for $1B+ brand, partnering closely with Finance, Demand and Supply Planning- Create and manage brand activation calendar (in-store, off-site, etc.)- Lead all brand communications across Paid, Owned and Earned Media- Lead creative development (TV and digital/social)- Developed and launched highest scoring RITZ creative.
Greater Chicago Area, IL, US
- Lead RITZ Innovation strategy supporting brand growth ambition - Develop and champion 3-year innovation pipeline, including creation of new platforms - Perform on-going industry trend analyses to identify new product innovation opportunities - Transform consumer insights into actionable product concepts - Validate concepts to ensure they align to brand.
Greater Chicago Area, IL, US
- Develop, execute, and optimize annual media (digital, social, TV, OOH) and activation (experiential/event, influencer, PR) plan to deliver business objectives - Lead and manage creative, strategic planning, media, PR, social, and Hispanic agency partners - Assist in development of new brand positioning and creative campaign - Manage brand budget
Greater Chicago Area, IL, US
- Executed 20+ innovation, LE, and PPA commercialization projects by collaborating with cross functional teams- Supported delivery of in-year P&L; led forecasting and unlocked opportunities for revenue growth (top line) as well as cost management (bottom line)- Helped grow Oreo Chocolate into a top mainstream chocolate brand (~$80MM in RSV) in the first.
Greater Chicago Area, IL, US
- Created scalable e-commerce commercialization plan to grow 4Q’15 revenue by $800,000 by collaborating with Manufacturing, Pricing, Sales, Finance, and Global E-Commerce teams- Recommended integrated e-commerce strategy slated to increase 2016 revenue by $11MM- Conducted in-depth competitive assessment to identify opportunities for flavor, packaging, and.
Hamilton, NJ, US
- Delivered cohesive digital marketing strategy across media channels (display, email/CRM, paid search, SEO, and social) by coordinating amongst cross-functional teams (Account Management, Analytics, Brand Planning, Creative, Finance, and Medical/Legal/Regulatory)- Utilized segmentation analysis to customize marketing strategy and messaging across targets.
Hamilton, NJ, US
- Leveraged customer insights to develop integrated media solutions- Established and optimized analytics strategy to enable proper campaign measurement at all stages of purchase process
Atlanta, GA, US
- Served as primary client contact for incremental paid search campaigns for national telecommunications search advertiser- Developed a proprietary attribution model in collaboration with Analytics team- Recommended and implemented 5-10 media and creative testing opportunities monthly; approved testing methodology and analyzed results, driving improved.
New York, NY, US
- Executed national TV integrations for Fortune 50 retailer on major networks including Fox News, HGTV, NBC, The Weather Channel, and USA; created concepts, selected products, wrote and edited scripts, and traveled to and directed 15 in-store shoots- Supported weekly client marketing initiatives with targeted billboards, vignettes, and product placements.
New York, NY, US
- Created media plans for a growing e-comm retailer that effectively addressed client sales and branding initiatives- Managed over 40 major print and online properties throughout the entire buying process, from research and planning to reconciliation and billing
Quick answers generated from the profile data available on this page.
Alexis Kim works for Perfect Snacks.
Alexis Kim is listed as Director of Innovation at Perfect Snacks.
Alexis Kim is based in New York, New York, United States while working with Perfect Snacks.
Alexis Kim has worked for Perfect Snacks, Mondelēz International, Rosetta, Bkv, and Initiative.
You can use AeroLeads to view verified contact signals for Alexis Kim at Perfect Snacks, including work email, phone, and LinkedIn data when available.
Alexis Kim holds Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General from Columbia Business School.
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