I help women navigate financial and emotional rebuilding after major life events—divorce, career shifts, or personal transitions. I guide them to reclaim their power, embrace their unique strengths, and approach finances with a balance of practicality and intuition.This process is deeply rooted in emotional intelligence, providing women with the tools to feel seen, supported, and confident as they design lives of abundance and resilience. My approach combines actionable financial strategies with a feminine, nurturing perspective, empowering women to thrive beyond survival.

Partnered with 4+ founders, focusing on enhancing product strategy, operations, and user experience to drive measurable growth. I work alongside early stage startup teams to streamline processes, improve product user engagement, and optimize operations for long-term success.Key outcomes:👉 Increased team efficiency by 30% through strategic restructuring, leading to a more cohesive product roadmap and improved investor communication, ultimately fast-tracking product milestone achievements for a brand new B2C MVP launch.👉 Optimized the design and user journey of a digital marketing service website, aimed to increase conversions by aligning the design with user intent and improving the overall user experience to drive more sales from solopreneurs.👉 Enhanced a B2C app’s onboarding process, focusing on analyzing user behavior to increase trial-to-subscriber conversions by 20%, ensuring better guidance for first-time users and reduced churn.

Mentored 25+ founders globally, providing tactical advice on user-centric practices across product and operations—specifically pricing, onboarding, and building internal teams for sustainable growth. My focus is on helping startups refine their market strategies and accelerate user adoption while optimizing team structures to support rapid scaling.Key outcomes:👉 UX and business strategy consultation: Helped founders refine their business plans and focus areas beyond design, providing strategic direction for business growth."Alexis helped me think hard about my business plan and what I need to focus on." - Seth Starr👉 User onboarding and design improvement: Delivered detailed UX advice, improving the onboarding process and enhancing product usability."Alexis offered invaluable UX advice on user onboarding and provided essential resources." - Liam👉 Preparedness and personalized guidance: Thoroughly prepared for each consultation, ensuring founders received maximum value."Alexis prepared thoroughly for our call, proactively asked questions, and provided invaluable feedback." - Jona Doda

Designed solutions for Fortune 500 companies’ customer care centres isn’t just about making things work—it’s about making them work for the people using them. I applied human-centered design principles to help diverse teams optimize user experiences across the board.

At PigTracks, I led key platform feature design efforts end-to-end, ensuring that tracking pipeline efforts wasn't just functional, but also delightful for all user types.

Led data-driven decision making and implemented this strategically and tactically from the design function across various platform features and new market products.

Supported design initiatives and owned user feedback (UXR) which improved user experiences and streamlined complex data collection processes across the core product.

Supported a Fortune 500 client alongside a KM team by leading in-depth UXR to shape product strategy and inform design decisions which led to multiple successful launches.

Though the contract was cut short due to COVID-19, I contributed to key design projects that enhanced the online shopping experience for Home Depot customers.

Led UXR efforts to inform product development and enhance user experience across Maropost’s key product suite.

Collaborated with cross-functional teams to digitize Ontario's Residential Lease Agreement while leading strategic and tactical MVP efforts and supported the pitching of solution to various network organizations.

As the founding product designer, I shaped the entire user experience from the ground up, ensuring that our platform made it seamless, intuitive and engaging for users to save for their dream vacations with the help of their employer.

Designed and built (Wordpress, Squarespace, Wix, Shopify) websites that didn’t just look good, but told the story of the businesses behind them.

Transitioned website onto new platform, implementing designs from scratch.

Provided personalized, human service that turned everyday requests into memorable, positive customer experiences.

Took time to recalibrate and transition into my favorite aspect of making a business profitable - the website, which ultimately led to the path of Product Design.

Ran a successful e-commerce business, learning the ropes of entrepreneurship firsthand.