Alexis Kwan Email and Phone Number

- Performed tasks associated with creating content for clients including research, presentations, and strategic review- Concepted and wrote engaging, purpose-driven ideas that meet clients' strategic goals- Led and assisted in projects from ideation to execution - Projects include, but are not limited to: Brand initiatives, product launches and advertising campaigns across digital, social, and experiential in-person activations

Past Clients include:Mood HealthWildflower Bread CompanyThe Herb Box

- Assisted with marketing promotion planning and recaps based on actual sales and budgets- Planned and executed on & off-site event support- Scheduled and monitored social ad buys, reported on social trends & insights- Coordinated and executed corporate and local store marketing partnerships, sponsorships, and events- Managed all organic and some paid content on all social platforms for 10 unique restaurant brands- Coordinated photography for email, social, and PR needs- Managed all influencer content, user-generated content, and in-house photography- Created marketing content, designed how to report social insights, and how to schedule posts for social media- Wrote copy and edited blog posts, photos, and other digital assets

• Integrated the adidas brand on campus through ideating and executing turnkey activatons and hacks to improve brand perception among college students• Conducted first-party research with students to identify areas in which brand NPS could grow for adidas• Product seeded on campus influencers and students while representing the adidas brand• Learned basic social media marketing strategy based on key performance indicators

• Organized and hosted public forums targeting different issues on campus such as student housing, dining, and parking to increase accessibility to administration• Convened monthly meetings for student leaders on campus regularly to initiate cohesive, student-led projects and strategy

• Preparing thirty high school teachers about to teach a class on entrepreneurship for the first time• Planning and executing a two-day intensive training including scheduled lessons and meals• Outreach to local vendors about investing in the community through food donations for the event• Working with non-profit management, focusing on budgeting and administrative skills