Alexis Rivera Email & Phone Number

California, United States

• Reports to Chief Member Experience Officer (CMXO)
• Facilitates enterprise strategic planning, aligning 350+ Associates to Credit Union vision, initiatives, and goals
• Optimized organizational-wide roadmap planning through a continuous improvement process, resulting in an increase in delivery of enterprise projects
• Collaborates with internal stakeholders to craft and distribute change communications strategies during significant transformation periods
• Executes internal communications strategy for CMXO to measure employee satisfaction, gather feedback, and promote two-way communication among 180+ employees
• Crafts executive messaging, media statements, and briefings tailored for speaking engagements and interviews with local and trade media outlets

• Managed public relations and social media agencies ensuring brand and message consistency across various channels
• Prepped subject matter experts for media interviews, resulting in secured media placements in local and trade publications
• Onboarded, trained, and managed workload of 2 seasonal interns and 1 Communications CoordinatorCOVID-19 Communications Strategies & Initiatives:
• Spearheaded crisis communications strategy to inform 130,000 Members of operational changes and financial assistance programs, launching 300+ communication pieces within 3 months
• Built COVID-19 Resource Center on CMS, providing Members access to operational updates and communications
• Partnered with executive leadership team in developing communications plans and protocols to ensure Associates and Members were well-informed of new processes and guidelines

Santa Ana, CA

• Led messaging and content strategies for multi-channel auto loan campaign, achieving a 43.07% YoY growth in new loan balances ($27.1M vs. $38.8M)
• Improved overall Yelp rating from 3.6 to 4 within 10 months by enhancing reputation management protocols
• Implemented a PR strategy to promote community engagement initiatives, resulting in a 900% increase in media coverage (3 to 30 outlets), a 5,780% increase in media impressions (5M to 294M), and recognition from local.
• Created a media monitoring tool and process to track and measure secured media coverage
• Wrote and distributed department bulletin to inform front-line teams of ongoing promotions, campaigns, and events
• Managed print collateral production and distribution, maintaining branding consistency across 10 branches

Irvine, CA

• Established a cross-functional workflow to manage customer feedback for a global website-building company
• Improved BBB rating from a D+ to an A by implementing reputation management procedures
• Analyzed data from client feedback and recommended actionable items to improve customer experience
• Created a reporting framework to collect, track, and measure feedback received via social media and review sites
• Analyzed a monthly average of 600+ social media comments and reviews to evaluate brand perception and make recommendations to improve customer experience

Costa Mesa, CA

• Produced taped and live broadcast segments: KTLA5, Fox 11 KTTV, ABC7, Telemundo, KFI AM Radio, Univision 34
• Secured attendance of 150+ social influencers for private media events
• Created and maintained social media editorial calendar
• Generated and maintained media monitoring reports for print, broadcast and online content
• Drafted content for internal newsletter, intranet, website content, social media platforms, mobile app, scripts, and press releases using AP Style

• Hired, trained, and coached 10+ employees
• Managed special events: Gymboree Play & Music’s 40th Anniversary, 2015 Grand Re-opening, Autism Speaks Fundraiser Event 2012 & 2013
• Led successful training for migration of online booking software, meeting 100% of milestones as scheduled

Costa Mesa

• Created content for targeted newsletters, blogs, and social media
• Monitored website traffic utilizing Google Analytics
• Inspired content strategy and creative for social media campaigns
• Managed social media sites: Google+, Tumblr
• Assisted with events and photoshoots

• Secured approximately $8,000 in in-kind donations
• Implemented outreach strategy to fill 300 seats
• Created supporter, partner, and sponsor relations with targeted media outlets and organizations
• Managed social media site: Facebook

Master Of Arts - Ma, Professional Communications

The Master of Arts, Professional Communications Program at CSUF provides advanced study in communications theory and research to apply.

Bachelor Of Arts (Ba), Communication And Media Studies, Minor In Psychology