Alexis Sikorski Email and Phone Number
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As the Director of Marketing at Paradyme Companies, I spearhead the transformation of our digital presence—ranging from revamping our website to refining our paid advertising strategies and optimizing online reputation management (ORM). My primary focus is on crafting innovative, results-oriented marketing initiatives that align with Paradyme's mission to be a leader in real estate investment while enhancing investor engagement and market visibility.With a diverse background in digital marketing, content strategy, and brand development, I have successfully led comprehensive marketing campaigns that have generated measurable growth through data-driven insights and multi-channel optimization. My expertise spans SEO/SEM, social media strategy, CRM/CMS management, and campaign performance analysis, all of which contribute to strategies that improve visibility, lead generation, conversions, and investor trust.Beyond my marketing expertise, I provide strong leadership in team development and cross-departmental collaboration to promote innovation. My approach is firmly rooted in analytics, ensuring all initiatives are aligned with business development objectives and deliver quantifiable results.Before joining Paradyme, I served as a Digital Strategist at Infinite Global, where I led complex digital initiatives for professional services firms, focusing on digital transformation and growth strategies.With a Bachelor of Arts from Wheaton College, a Master’s degree from American University, and certifications in Social Innovation and Impact, I bring a unique perspective to strategic marketing solutions, ensuring that our strategies resonate with today’s dynamic marketplace.
Paradyme
View- Website:
- paradymeinvestments.com
- Employees:
- 20
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Director Of MarketingParadyme Jun 2024 - PresentSan Diego, California, United States- Led the comprehensive overhaul of Paradyme's website, paid advertising strategies, and online reputation management (ORM), ensuring a compliant and user-centric digital presence.- Refined Paradyme's branding and content marketing to align with key business goals, elevating engagement with both current and potential investors.- Developing and executing targeted social media strategies, optimizing multi-channel campaigns to boost brand visibility, drive lead generation, and enhance investor outreach.- Continuously improving digital campaign performance through in-depth monitoring, data analysis, and platform-specific optimizations to maximize ROI.- Driving collaborative marketing initiatives across departments to launch campaigns that differentiate Paradyme in the competitive real estate investment landscape.- Leading a dedicated marketing team while actively supporting business development through strategic organic/paid initiatives, partnerships, and targeted growth strategies.- Migrated company systems, including CRM and telephony, while updating workflows, processes, and nurturing sequences to improve operational efficiency and customer relationship management.
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Digital StrategistInfinite Global Jun 2022 - Jun 2024Los Angeles, California, United States- Led and managed the development and execution of complex digital and social media programs and campaigns, from planning to evaluation.- Provided support to leadership and account teams to infuse existing work and initiate new and innovative digital and social projects on time and within budget.- Developed and implemented strategic creative solutions for clients while leading client workshops and facilitating customer journeys, brainstorming, program development and tactical prioritization sessions.- Developed front-end and back-end development strategies while setting project timelines and milestones.- Optimized digital campaign performance for clients by regularly monitoring and analyzing data to make recommendations for improvements throughout the year. -
Marketing ConsultantHandled. By Hayden, Llc May 2021 - Jun 2022- Proven track record of success in managing internal and external marketing campaigns and programs, boosting brand awareness, and generating leads for varied clients.- Implement modern marketing services for companies in various sectors, capitalizing on industry and marketplace trends to strategize effective marketing solutions.- Creation of custom dashboards and interfaces tailored to client's needs and priorities, significantly improving customer engagement and increase conversion rates by 116%.- Leveraged an analytical-based approach to achieve tangible benchmarks and KPIs aligned with clients’ business development objectives.- Optimized digital campaign performance for clients and developed and executed recommended improvements throughout the year.- Worked with project management, account, and development teams to ensure initiatives were developed and deployed in alignment with strategy.- Managed projects and developed strategic creative solutions for clients. -
Director Of Communications Of The Graduate Leadership CouncilAmerican University May 2021 - May 2022Washington, District Of Columbia, United States- Developed and executed communications strategies to raise the visibility of the GLC and its initiatives among graduate students, faculty, staff, and external stakeholders.- Directed all constituent communications for the Graduate Leadership Council (the representative body for more than 3,800 graduate students at American University). The GLC brings together the leaders of the six graduate student councils at AU to mobilize on issues that are relevant to graduate students specifically and the AU community generally.- Responsible for the efficient redesign of the GLC website, social media assets, and email marketing - increasing overall followers and awareness.- Led the development and production of various print and digital communications materials, including newsletters, brochures, event invitations, and email campaigns.- Facilitated the creation of various social media campaigns, which increased the organization's followers by an average of 20%.- Collaborated with various departments to ensure messaging and branding were aligned across all platforms, with the goal of promoting consistency in organizational messaging and branding.Organized and led promotional events which helped to increase awareness of the GLC and its activities within the graduate student community and beyond. -
Legal Research AssistantLawyering Peace Program At American University Aug 2021 - Dec 2021Washington, District Of Columbia, United StatesWorking in conjunction with the Public International Law & Policy Group to provide legal assistance to parties involved in the Yemen peace process. Drafting client-ready memoranda and other legal documents on international legal issues. -
Digital Marketing ConsultantPeace By Piece International May 2021 - Aug 2021Washington Dc-Baltimore Area-Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.-Managed Instagram, LinkedIn, Facebook and Website content and updates.-Analyzed competitor pages to locate backlink and keyword opportunities.-Provided weekly updates on digital marketing campaigns to the client, discussing strategic initiatives and methods for improvement.-Improved click-through rates, conversion and other important KPIs with a strategic approach. -
Digital Marketing ConsultantAllen'S Uniforms Dec 2020 - May 2021Boston, Massachusetts, United States-Analyze client behavior data in web traffic and rankings, market trends, and competitors’ methods-Create, develop, analyze, and grow the use of digital marketing initiatives across various channels and audiences -Designed a one-year account plan on strategic growth opportunities for integrated marketing-Oversee implementation of design, content, and deployment of all marketing materials-Organize promotional events and PR opportunities-Showcase, report and connect paid media results and data analysis to ROI and key KPIs-Develop and lead team training on digital marketing and integrated marketing campaigns
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Sustainability & B Corp ConsultantBest Address Group, Llc Aug 2020 - Dec 2020Washington, District Of Columbia, United States-Utilize BIA portal to showcase individual recommendations as well as long term vision development and strategic planning-Implement an open-book management process that allowed greater transparency-Create a strategic roadmap for 1-year plan to obtain B Corp Certification-Create an annual worker satisfaction/engagement survey-Design a social/environmental assessment program for significant suppliers-Create an Employee Handbook with recommended policy and programs -
Political Digital AdvertisingBreak Something Aug 2020 - Nov 2020Washington, District Of Columbia, United States-Work on strategic digital advertising initiatives for full service digital firm focused on electing democrats, driving change, and advancing progressive causes.-Collaborate within advertising team to develop campaign strategies, tactics, and budgets to achieve goals.-Pull fundraising reports from ActBlue and created weekly reports for ad and email campaigns.-Write and edit content for client scripts, Direct Donate, Get Out the Vote, and fundraising/petition campaigns. -
Marketing SpecialistPpl Labs Aug 2019 - Jul 2020Boston, Ma-Managing of digital marketing campaigns by creating campaigns, optimizing text, and tracking results-Develop branded marketing materials such as social posts, blogs, and web copy-Managing and prioritization of our development team and Internship program to ensure all open requests and assignments are properly completed-Helping with outbound or inbound client requests by demonstrating expertise in various areas and the ability to respond and strategize the best course of action-Developing the metrics and reports curation to share with clients to better articulate performance-Assisting in analyzing PPL marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies -
Journalism InternEl Cañonazo Transmedia Jun 2018 - Aug 2018Madrid Area, Spain- Content writing for the company's communication department- Translation and revision of Texts Spanish / English- Creation of own contents for the company in English and Spanish- Support to the creative team in proposals for international clients- Support for the strategy team in proposals for international clients -
Marketing And Communications InternSos Children'S Villages Usa Jan 2018 - May 2018Washington D.C. Metro AreaSupported Marketing Team with research on International Policies and developed my written communication skills, through producing communication pieces such as newsroom stories, blog stories, media pitches, newsletters, social media posts. -
Regional Operations InternAnti-Defamation League Sep 2017 - Dec 2017Greater Boston Area- Assisted with community outreach, including building relationships with professionals, updating the client information and referral database, and presentations within the community.- Prepare other articles, reports and, presentations.- Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies -
Administrative AssistantS&S Computer Imaging Jun 2014 - Sep 2017Holyoke, Ma- Answered a high volume of phone calls and emails. - Produce and distribute correspondence memos, letters, faxes and, forms.- Filed paperwork and organized computer-based information.- Answer and direct phone calls.- Organize and schedule meetings and appointments.- Maintain contact lists.
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InternshipHudson River Healthcare, Inc. (Hrhcare) Jun 2015 - Aug 2015PeekskillECHO Summer Student- Clerical work, health education, and program support.- Prepare patients for the health care visit by directing and/or accompanying them to the examining room. - Maintain safe, secure and healthy work environment by establishing and following standards and procedures and complying with legal regulations. - Update job knowledge by participating in educational opportunities and reading professional publications. -
Student InternOur Montessori School Feb 2014 - Jun 2014Westchester, Ny- Maintained accurate accounting of tuition and operating reports. - Instructed 15 kindergarten students in academics and personal habits.- Observe and record student performance as requested to assess progress.- Organization of classroom and materials.
Alexis Sikorski Skills
Alexis Sikorski Education Details
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3.95
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College For Social Innovation3.7
Frequently Asked Questions about Alexis Sikorski
What company does Alexis Sikorski work for?
Alexis Sikorski works for Paradyme
What is Alexis Sikorski's role at the current company?
Alexis Sikorski's current role is Director of Marketing @ Paradyme | Real Estate Investing & Lending | Growth Strategy & Digital Innovation | Brand & Investor Engagement.
What is Alexis Sikorski's email address?
Alexis Sikorski's email address is al****@****bal.com
What schools did Alexis Sikorski attend?
Alexis Sikorski attended American University, Wheaton College Massachusetts, American University, College For Social Innovation.
What skills is Alexis Sikorski known for?
Alexis Sikorski has skills like Leadership, Research Ethics, Public Speaking, Spanish, Microsoft Products, Social Media.
Who are Alexis Sikorski's colleagues?
Alexis Sikorski's colleagues are Doug Mcallister, Breanna Kendrick, Taylor Lethcoe, Ryan J. Garland, Tiffany Marie (Boydston) Davis, Regan Wollen, Jordan Reich.
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Alexis Sikorski
Engenheiro Mecânico @ Systec | Dispositivos De Fixação | Máquinas CncSão Paulo, Brazil -
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