Alexis Tull Email & Phone Number

St. Louis, Mo, Us

Greater St. Louis Area

KEY SKILLS:- Big picture, integrated, and data-informed thinking- Strong understanding of the digital landscape: website, search, e-commerce, paid social media campaigns, programmatic, native, audio, CTV, and email- Collaboration with cross-functional teams- Strategic problem-solving and facilitation of group brainstorms/work sessions- Relationship building with external partners and internal expertsEXPERIENCE: - Develop brand communication strategies encompassing both digital and traditional consumer touchpoints, creating cohesive omnichannel brand communications and enhancing overall customer experience.- Lead activations of channel, content, design, and functionality strategies, ensuring alignment with business objectives and success metrics.- Collaborate closely with key stakeholders to communicate strategic priorities and optimize creative deliverables based on data insights.- Establish and foster strong relationships with external partners, internal experts, and decision-makers, leveraging these connections to achieve ongoing strategic alignment.- Continuous learner working to stay at the forefront of emerging capabilities in the digital landscape and implementing best practices within the organization.

Greater St. Louis Area

- Provide clients with strategic counsel on digital programs to align with their business objectives - Plan and manage strategic paid media campaigns across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, YouTube and Google- Implement native advertising on platforms such as Outbrain and Sharethrough - Manage day-to-day campaign optimizations and activations- Evaluate campaign performance and conduct a content analysis to develop actionable insights- Execute A/B testing to evaluate copy, creative, ad format, audience and landing pages- Research and develop potential audiences based on campaign goals - Provide clients with best practices, latest trends and recommendations across the digital environment- Develop ad copy for social platforms, Google AdWords and other placements- Perform a keyword analysis and digital audit- Optimize website content to improve SEO - Utilize Google Analytics to determine success of organic and paid efforts- Google Analytics certified

Saint Louis, Missouri

Greater St. Louis Area

- Manage, on average, 12-15 full retainer clients in multiple industries. - Work with clients to develop cohesive traditional and digital ad campaigns. - Develop content for social media campaigns, press releases, blogs, newsletters, websites, email marketing campaigns, graphics, and advertisements. - Community manage clients social media pages including Facebook, Twitter, Instagram, Google+, LinkedIn, YouTube, Vimeo, and Pinterest organically and through Buffer. - Implement and manage content calendars for my clients. - Build and maintain client relationships. - Create and implement paid social media campaigns for clients. - Track the digital growth of clients on a monthly basis using Google Analytics and social media KPIs. - Implement keyword strategies to maximize SEO- Conduct primary and secondary research on existing clients and for new business. - Project manage video team and design team to ensure projects are completed on time.- Coordinate meetings between key agency personnel and the client.

Greater St. Louis Area

- Created social content for Fortune 500 brands.- Assisted in managing multiple content calendars. - Managed creative projects to provide traffic management for the Content Works team which consisted of designers and copy writers.- Wrote trending articles for FleishmanHillard’s award-winning online magazine. - Created and optimized headlines for paid social campaigns. - Performed primary and secondary research for multiple new business pitches. - Executed social media audits across multiple channels for current and new business.- Pitched media.

Greater St. Louis Area

- Managed a creative team to develop and implement direct mail advertising programs designed to increase store traffic during key sales periods- Achieved a 70% & 60% increase in Facebook likes and Instagram followers, respectively.- Created effective and strategic ads while adhering to corporate guidelines.- Identified target market segments and developed cohesive strategies.- Collaborated to identify and execute social media campaigns.- Tracked and reported all efforts to determine ROI & KPI.- Managed multiple marketing calendars and budgets for multiple brands.- Managed multi-brand CRM systems.- Managed the marketing budget. - Created and managed themed events designed to promote brands to target market.

Greater St. Louis Area

- Handled all incoming calls; managed multiple department lines. I was the first point of contact for potential clientele of a multi-million dollar company.- Assisted in database management, marketing, direct mail, customer relations, and event planning

Bachelor Of Arts (Ba), Marketing

Education record