• Pitch relevant reporters in top-tier, national and trade publications, resulting coverage in Health.com, Forbes and local TV stations.• Manage/mentor AC and provide feedback in Monday.com, Teams or via email on all written copy, including agenda, action items, award applications, media lists, etc. • Develop new pitching angles and provide feedback to the client/pivot if necessary• Flourish relationships with reporters• Draft press releases, pitches, contributed articles and any other messaging for 6 clients • Monitor industry news and newsjack when relevant

• Create administrative materials for clients including agendas, monthly and quarterly reports, etc. • Develop new media lists and maintain existing ones, garnering coverage in national, local and trade publications. • Draft thought leadership opportunies and applications, resulting in client recognition in Fast Company, Inc., TIME Magazine and Forbes. • Assist in content and campaign strategy.• Analyze share of voice, engagement, readership and other metrics using MuckRack and Coverage Book.• Research and follow industry trends for 7 clients and present newsjacking opportunities, resulting coverage in Yahoo! and FOX.• Maintain and build client relationships through weekly and biweekly calls.