Alexis Warner Email and Phone Number

- Define, plan, and execute digital marketing campaigns for a roster of artists.- Work collaboratively with major label’s digital lead and advise on narrative and direction of digitalstrategy.- Contribute to the design and creation of the artist's digital assets, including photo and videocontent.- Quantify the success and efficiency of digital promotions, paid media campaigns, eCommerceefforts, social engagement and partnerships via various analytics tools.- Work to identify and engage with key content creators unique to each key social platform.- Measure, analyze, and present overall campaign performance and provide insights and keylearnings to internal departments.- Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fanacquisition, and creating brand awareness for artists.- Create Narratives and headlines for artists and their content that aligns with overall strategy andhelps build a story or gain virality.- Cultivate new and leverage existing relationships with social media pages to receive favorablepricing, placement, and sentiment across our roster of artists.

As a passionate Digital Marketer, Alexis has been relentless in her partnership with artists in driving result-oriented content and modeling top tier social engagement. Alexis has been focused on advancing the company’s talented roster of artists and building a new legacy for Artist Partner Group.

•Manage all aspects of artists’ product development from concept to completion.•Generate and implement comprehensive marketing initiatives for each project.•Formulate budgets with department heads and allocate project dollars accordingly.•Administer all requests for scheduling, merchandising, advertising, album production, online tools, etc.•Maximize exposure for each artist through performances, special appearances, promotions, grassroots marketing, and online tools.•Work with the art department and artist on imaging for the artist and assist in the ideation of design ideas for the packaging.•Play a key role in maintaining healthy working relationships with artists and management.

•Execute company-related campaigns and events including Asiahn's "Love Train 2" release, The 40/40 Dinner Series, and Dreamville x SinceThe80s Dreamers Social event.•Provide consultative recommendations to team members for proactive media outreach opportunities and moments.•Track contracts, aggregate budgets, see through asset curation, promotion, and ensure all contract deliverables are met per project.•Work with the internal team and marketing staffs at record labels to provide support and guidance in campaign execution and marketing strategies.

•Supported multiple onsite event logistics to successfully implement strategic communication with staff, vendors and talent. •Delegated over 20 communications and logistics between venues, staff, and security.•Coordinated 100% of the distribution of necessary credentials associated with staff, vendors and talent.•Supported onsite event logistics, setup and disassembled equipment, triage, technology, giveaways, inventory, and assist with traffic flow.

•Asissted with all aspects of planning and producing a conference including vendor advances, catering, furniture, A/V, and decor.•Developed training documents, standards procedures and production guidelines for staffs.•Prepared and reviewed internal documentations for management and production staffs.•Coordinated and monitored daily, weekly, and monthly activities of operators.

•Create, project-manage and implement creative marketing, brand awareness and social media campaigns for multiple clients based on business objectives and consumer behavior.•Developed marketing collateral including 30 newsletters, 10 media kits and drafted social copy.•Identify new and emerging brands, trends and best practices relevant to existing and potential clients in the Metro Atlanta area.•Manage and created content strategy for social accounts to increase brand awareness.•Manage budgeting responsibilities and provide monthly performance metrics for account service.

•Developed and implemented a comprehensive social media strategy to increase client's web traffic, social traffic, and brand awareness.•Acted as community manager for social media accounts and produce weekly content calendars for various social media platforms.•Monitored and engaged with social activity using social media analytic tools such as Sprout Social, HootSuite, and Yext. •Collaborated with the Simon communications team to devise ingenious social media plans and create successful campaigns for the Simon malls increasing foot traffic by 35%•Managed and created content for BAM's digital properties including Facebook, Twitter and Instagram page while increasing social engagement.Clients: Simon, Nashville Film Festival, Kirkland’s, CRS Festival, Americana Festival