Alex J. C. Email and Phone Number

• Supported an over $9 million media plan across digital, radio, print, television, and billboard for consumer/leisure and business travel (convention sales)• Assisted in development of new brand campaign launch which included lifestyle photography, video, and TV quality content due to business needs (e.g., new content in support of the Find Your Oasis campaign/slogan, a 3+ year long-time running campaign running strong but needing a refresh to align with media plan channels through agency on record for Media) Planning/Buying• Provided full support to production of TV spots and reels including but not limited to song suggestions, supporting team decisions in leading an on brand department • Provided economic support/development to the Coachella Valley/Greater Palm Springs by leading Event Support... which included a mix of digital billboards, social media support, display ads, programmatic advertising, and special partnerships (e.g., Brand USA, Riverside County, California, and more both in B2B/B2C marketing)• Helped manage production of video and photography content for destination branding across OOH/traditional media channels and digital/programmatic video.• Lead adding events on webpages and blog articles• Managed digital billboard for Signature Events (~10,000+ attendance) in drive markets (San Diego and Los Angeles DMAs)• Launched and served as lead in Marketing/Sales department working with the Partnership department to lead summer program (savings pass) through Bandwago platform sending out text and push notifications as needed to increase digital coupon app engagement leading to $50 USD weekly gift card for signing up and benefiting the local food/home shelter through a $1 contribution from Visit Greater Palm Springs (CVB/Joint Power Authority) for every app sign up or use of coupon program for local business during the slower Summer season in a desert with 300+ days of sunshine every year 🌞 • Provided business administration/clerical work

• Initiated digital and print marketing collateral for three properties utilizing project management software. • Drafted copy for digital and print promotional material, providing creative suggestions or direction as needed, mood boards, and decor package where applicable.• Assured workflow processes are on schedule by setting layout, production, and delivery dates to meet deadlines and business needs.• Placed production orders for on-property collateral as needed. • Collaborated closely with in-house Creative Services, Digital Marketing, Social Media, Production, and Database Marketing to support a high volume of marketing and promotional initiatives.• Managed marketing and operational requests for internal departments providing direct communication and guidance to Entertainment, Event Planning, Hotel, Spa, Food & Beverage, Human Resources, VIP Guest Service, and Customer Loyalty Services.• Proofread digital and print material to ensure artwork and copy meet brand guidelines and company positioning.• Multi-tasked and prioritized workflow tasks at different stages of the process to effectively meet a high volume of projects and ad hoc requests.• Maintained communication via email, text, phone call, internal software, and face-to-face with internal and external teams and departments.

• Ensured the timely launch of the REimage! Real Estate Virtual Conference and Expo on October 12-14, 2020 with 11,000 registered attendees. • Orchestrated completion of 41 virtual booths for sponsors and exhibitors that generated $250,000 in revenue and 50,000 unique visitors. • Built virtual booths for the exhibitor hall according to booth specifications and options, including template design, color scheme, number of booth windows/screens, public chat, one-on-one chat, and video chat (e.g. Zoom)• Proofread collateral material titles and descriptions and company name, description, and category• Ensured all content was uploaded and placed in the correct booth and designated windows/screens• Tested social media and website links, various chat functionalities, and special features • Expedited sponsor/exhibitor booth updates and changes as requested • Edited logos on Adobe Photoshop to platform specifications• Provided administrative support and membership services in support of 50 local branches and respective association executives (CEOs) throughout California

Managed and implemented social media and paid search strategy for a kick-off event in May and the main event in August #PSIAFest #Animation #PalmSprings

Managing and implementing social media and paid search and social strategy for the kick-off party and the main event.• Created Content Calendar using social media tools• Established social media and advertising strategy• Assisted in creating content using Photoshop • Implemented influencer outreach and PR/publicity campaign components

• Scheduled weekly emails for multiple clients• Updated client website with event information• Published social media posts on Facebook, Instagram, and LinkedIn• Helped manage events, webinars, workshops, and conference for clients using multiple event planning software tailored for Association Management • Liaison between sponsors, board members, and 4+ association's in the travel, logistics, export/import, port-related B2B businesses and organizations, along with others in the finance/ charitable giving industry

• Commuted from Long Beach to main office in West Hollywood to focus on gaining real world skills in influencer marketing before it became a thing after the covid/pandemic recession • Supported major PR/publicity/influencer campaigns and activations shaped by the client's customer-facing product or service • Assisted in theatrical production releases including providing feedback for sneak previews before release to wider audiece (more DMAs) across all of the US of A• Served a wide portfolio of client's targeting the Latino/Hispanic/bilingual market across all major DMAs• Provided research and support for turn-key PR and Influencer driven campaigns, Red Carpet events, press releases, media junkets and more for Comcast subsidiaries that included movie titles like Pitch Perfect, Despicable Me and Transformer franchise, Pantaya (a Latin-American streaming service partially owned by Pantellion Films), launched Zumba Strong fitness, and successfully managed the Oscar winner for Best Picture, The Shape of Water by Guillermo Del Toro• Supported major films, including TV shows, consumer brands, and a new streaming service with publicity, influencer, and word-of-mouth campaigns, promotional activities, and red carpet events• Initiated and assisted in the execution of publicity activations for an award-winning film with key influencers, TV hosts, and celebrities• Contributed to the smooth running of press junkets for various films, TV shows, and brands • Distributed press mailers and advanced ticketing to movie screenings, events, and premieres• Assisted with gathering, editing, and updating publicity clip binders (PDF documents) for press junkets, influencer, and media-driven campaigns for reporting to clients• Pitched multiple films and brands to press, influencers, and word-of-mouth groups• Provided support in researching, reporting, and managing of Excel, PowerPoint, and Word documents for internal and external use for the West Hollywood and New York office

Worked with a team of five for our client, Creamistry, a premium ice cream parlor in Long Beach, California.• Facilitated communication of our client's needs by serving as a liaison between our client and our marketing team• Created and published content on Instagram, Facebook, and Twitter to generate awareness of the brand• Interacted with our audiences on Instagram and Facebook through post comments, customer reviews, and Instagram re-posts of our loyal fans• Engaged and garnished our target audience's (college students in Long Beach and surrounding area) curiosity through a tabling event with prize giveaways and a hand-painted prize wheel• Effectively created a list of potential employees for the summer season by promoting current hiring • Generated ideas for execution in social media content, booth attendance, and event promotion• Led printing, contacting, and distribution of award recognition certificates to local elementary schools• Directed promotion of free ice cream event on social media platforms through social media channels, reaching out to local Instagram pages, and boosting visibility of the event within and outside of our follower base• Created a live presence online during the event through Facebook Live on both the Facebook page and event page and Instagram stories• Managed and assigned tasks to different team members to fulfill our client's time-sensitive needs• Promoted new menu items, promotions, and special events to inform our social media audiences• Motivated and supported my team's work as skills developed to foster a lively environment and relationship between the team of students/young professionals

• Maximized exposure and awareness for awards gala event held at Hotel Maya by promoting it through Facebook live stream and social media posts• Increased social media presence by curating and posting content relating to mentorship opportunities• Monitored content performance on social media platforms and adjusted strategies accordingly

• Directly reached out to communities in Los Angeles County, California to successful support the passing of the Los Angeles County Traffic Improvement Plan, Measure M (November 2016) through multiple events, media coverage, and social media support strategies• Implemented campaigns that combined events and a social media presence that reached various audiences• Development and updated a three-year strategy plan between multiple cross-functional teams• Coordinated editing, emailing, mailing, and tracking of letters to mayors in most Los Angeles County cities for an ongoing campaign initiative• Researched a topic of interest and created a twenty-five-page community profile report that included covering multiple audience personas to help lead incorporation into the following three-year strategy plan• Delivered time-sensitive tasks in preparation for multiple events including advanced planning, day of event activities, and reporting

• Conducted primary and follow-up contact via email and phone with prospects for account executives • Persuaded and secured the participation of prospects at event dinners• Organized, updated, and managed multiple sources of data sets for prospecting and obtaining clients at different stages of the sales pipeline• Initiated hundreds of cold and warm calls with prospects using a sophisticated calling system

• Setup and utilized cloud-based collaboration service, Podio, to automate tasks related to customer relationship management (CRM), enterprise resource planning, project management, and company-wide intranet infrastructure• Created a list of grants and charitable contributions for funding and reported results to CEO• Prepare office for business meeting and took part in facilitating the successful acquisition of new clients