Alex Mclaughlin Email & Phone Number

Richmond, Virginia, United States

Richmond, Virginia

As the Senior Product Manager I was responsible for the end to end product management life cycle and ongoing development of the Gift Card product. Product responsibilities were focused on identifying and assessing opportunities, being the gift card subject matter expert, product strategy and roadmap, evangelizing the products internally and prioritizing.

Richmond, VA

• Responsible for developing and managing consumer and business debit/credit cards and rewards program in an effective manner that satisfies consumer needs, improves retention and profitability by increasing Union’s.
• Prioritize Key Target Customer Segments- Defining and prioritizing the key target customer segments and related consumer needs necessary to develop effective strategies to maximize the advancement of the specific.
• Managed the migration of multiple simultaneous card projects (EMV- Chip Card, Apple Pay, Samsung Pay, Brand change)
• Established key relationships with Visa and FiServ to help establish competitive products in the card industry marketplace via promotional activities

Richmond, Virginia

Richmond, Virginia Area

• Responsible for optimizing edo’s card linked offers value proposition among key Financial Institution clients. Work closely with edo’s sales, campaign operations and technology team to ensure that high quality content.
• Optimize client performance by maximizing both (1) the number of their customers enrolled on edo’s advertising platform, (2) and redemption activity among those that are enrolled
• Participate in key stages of campaign operations processes to ensure flawless delivery of content to client’s customers
• Serve as lead coordinator on client-initiated campaigns
• Ensure that client adopts key marketing strategies, techniques, channels (e.g. mobile/online/email) and product innovations
• Provide campaign reporting along with analysis to support future campaign optimization

Contract Negotiations 2010-2011-Managed the optimization of over 200 partner relationships through execution of strategy to negotiate out-of-partner contracts earlier than current term with 90 partners achieving 163% of goal. Success rate of 80% on assigned transactions and compensation savings of $500,000. 2009-Successfully negotiated 50% of assigned.

Program Management Managed creation, marketing, website enhancements, fulfillment and customer service for NFL and MLB credit card loyalty rewards programs.Collaborated with marketing and sales executives to develop and implement strategic marketing, communication, and promotions plans in order to increase portfolio profitability by increasing account.

Managed in Stadium event marketing for the NHL credit card program.Managed plan, budget, staffing for 12 regular season schedules including 04 Stanley Cup Playoffs.

Credit Card MarketingManaged Sports Event Marketing- In Stadium Operations/Testing, Staffing, BudgetManaged Direct Mail plan, budget, testing and results for large national partners including Ducks Unlimited, American Diabetes Association, Sierra Club.Tested bilingual direct mail marketing in Puerto Rico as well as heritage specific marketing for Asian.