Alex Mclaughlin Email & Phone Number

Richmond, Virginia, United States

Richmond, Virginia

As the Senior Product Manager I was responsible for the end to end product management life cycle and ongoing development of the Gift Card product. Product responsibilities were focused on identifying and assessing opportunities, being the gift card subject matter expert, product strategy and roadmap, evangelizing the products internally and prioritizing the customer experience. Focused on translating concepts, customer imperatives, and business requirements into product/feature requirements, functional and non-functional requirements and use cases for the products. Coordinated activities across all functions including Sales, IT, Finance, Operations, Product Procurement, Brand Supplier Relations and Client Relations. Responsibilities included: Creating the business cases, securing product project funds, effectively communicating project progress and ensuring that project goals (quality, cost, timeline) are met via Agile or alternate project management requirements. Product Management- Manage all development, fulfillment, marketing and regulatory responsibilitiesassociated with physical and egift card products. Influence and Collaboration Skills. Very strong interpersonal skills and comfortable working within an entrepreneurial, collaborative environment. This has required the development of effective relationships up, down and across the organization to build alignment and integration with multiple Gift Card projects. Results: Prioritized activities and drove product results in an unstructured environment. eGift API integration with a Cash Star to improve egift deliverability efficiency, reduce fraud risk, increase Customer satisfactiono Business lead- Project used Lean methodology via JIRA. 2019 Migration of 50% retail merchant volume to an Activate on Demand physical gift card model.o API integrations projects completed with Amazon, Home Depot, Best Buy, First Data, SVSo Business lead- Agile Project via JIRA.

Richmond, Va

Responsible for developing and managing consumer and business debit/credit cards and rewards program in an effective manner that satisfies consumer needs, improves retention and profitability by increasing Union’s penetration of cards, increases credit card balances, optimizes the benefits and costs of Union’s rewards program and maximizes overall account and household profitability.These goals are attained through a particular focus on strategic planning and execution, product enhancements, project management, partnership relationships and industry competitive analysis as needed. • Prioritize Key Target Customer Segments- Defining and prioritizing the key target customer segments and related consumer needs necessary to develop effective strategies to maximize the advancement of the specific debit/credit card products. • Managed the migration of multiple simultaneous card projects (EMV- Chip Card, Apple Pay, Samsung Pay, Brand change)• Established key relationships with Visa and FiServ to help establish competitive products in the card industry marketplace via promotional activities

Richmond, Virginia

Richmond, Virginia Area

Responsible for optimizing edo’s card linked offers value proposition among key Financial Institution clients. Work closely with edo’s sales, campaign operations and technology team to ensure that high quality content was delivered flawlessly to our clients. Also work closely with our finance team to provide clients with reporting on key metrics.Job Responsibilities: Relationship Manager for Key Financial Institution• Optimize client performance by maximizing both (1) the number of their customers enrolled on edo’s advertising platform, (2) and redemption activity among those that are enrolled• Participate in key stages of campaign operations processes to ensure flawless delivery of content to client’s customers• Serve as lead coordinator on client-initiated campaigns• Ensure that client adopts key marketing strategies, techniques, channels (e.g. mobile/online/email) and product innovations• Provide campaign reporting along with analysis to support future campaign optimization• Schedule and lead quarterly business reviews with client, manage all follow ups• Fulfill and traffic all clients requests and coordination resolution of all issues

Contract Negotiations 2010-2011-Managed the optimization of over 200 partner relationships through execution of strategy to negotiate out-of-partner contracts earlier than current term with 90 partners achieving 163% of goal. Success rate of 80% on assigned transactions and compensation savings of $500,000. 2009-Successfully negotiated 50% of assigned partnership contracts while realizing an average compensation savings of 30%, an increase in contract term length of 50% and inclusion of additional partner marketing commitments. Responsible for program communications including marketing, compensation, and audit.

Program Management Managed creation, marketing, website enhancements, fulfillment and customer service for NFL and MLB credit card loyalty rewards programs.Collaborated with marketing and sales executives to develop and implement strategic marketing, communication, and promotions plans in order to increase portfolio profitability by increasing account activation to 36%, points redemption 250% year-over-year and reduce account attrition to 18%.Managed customer marketing budget of $550K.Responsible for monthly program reporting to senior leadership and other business areas.

Managed in Stadium event marketing for the NHL credit card program.Managed plan, budget, staffing for 12 regular season schedules including 04 Stanley Cup Playoffs.

Credit Card MarketingManaged Sports Event Marketing- In Stadium Operations/Testing, Staffing, BudgetManaged Direct Mail plan, budget, testing and results for large national partners including Ducks Unlimited, American Diabetes Association, Sierra Club.Tested bilingual direct mail marketing in Puerto Rico as well as heritage specific marketing for Asian American Association and National Council of La Raza.