Alex Woo Email and Phone Number

Relationship management, sales, event coordination, and market engagement in British Columbia's diverse alcoholic beverages sector. Working with a variety of family focused producers to bring value to Vancouver Island's liquor retail and on-premise outlets.

Senior bartending and sommelier role in a fast paced, high volume, Japanese restaurant. Provided full wine and a la carte service tableside, and at the bar. Prepared wine, cocktails, and mixed drinks for as many as 700 patrons a day. Developed signature cocktails for the drink menu.

Intense high volume support role in a fast paced, high-end dining establishment. Diverse daily tasks including Back-of-House preparation, Front-of-House service, ordering, and logistical support.

Design thinking oriented experiential learning venture aimed at saving small restaurants, cafes, and bars during the COVID-19 pandemic. Conducted pre-revenue business development, LEAN-AGILE methodology, rapid prototyping, and hypothesis/statistical testing to bring financial aid to struggling hospitality businesses.

High volume cocktail bar with a seasonally rotating menu. Heavy emphasis on improvisation to customer taste and frequent experimentation. Substantial menu ideation and process development focus while ensuring guest happiness and safety. Position ended due to permanent business closure.

Senior bartender for the bar program at a high volume Yorkville spa. Established and maintained service excellence from very early on in a newly opened location. Maintained rigorous cleanliness and hygiene standards before and during the COVID-19 Pandemic. Submitted menu ideation proposals and operated in a training capacity with new hires.

Senior Bartender serving espresso, beer, wine, and cocktails. Full and partial service with a small team as well as high volume events. Provided training to new hires with limited experience.

Retail sales role in a brand-specific high-performing outdoor clothing store. Effective formalized sales training and regular coaching with management. Sales methodology focused on customer need discovery and low-pressure, rapport driven selling.

Diverse mobile support role in a tight knit company. Assisted with sales in agency wine and spirits commerce. Tastings, reporting, on-premise inventory maintenance in a largely independent role.

Retail sales position in an upscale edge products store. Focus on experiential sales approach, allowing customers to use kitchen knives, and suggesting products that fit individual cooking styles. Additional sales competencies in sporting knives, personal care hardware (razors, manicure kits, etc.), cookware, and kitchen utensils. Service focus on sharpening and after-sale support.