Alex Keshishian Email and Phone Number
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Brand Strategy blog: www.alexkesh.com Hello!I am a Brand and CX Strategist from London, UK, currently living and working in Chicago, USA as Associate Director, CX Strategy at Dentsu International.My career has revolved around using qualitative and quantitative research to discover underlying consumer motivations and barriers in relation to their behavior with brands, and using those insights to build effective brand communications strategies that resonate.In 2015 I completed my M.S. in Integrated Marketing Communications from Northwestern University where I specialized in Brand Strategy and Content Marketing. I thrive at the intersection of strategy, creativity, and analytics.Specialties:• Brand Strategy• Strategic Planning• Qualitative Market Research• Consumer Insights• Shopper Marketing• Strategic Content Marketing • Strategic CommunicationsSome of my core beliefs:• Storytelling is the most powerful way to convey a message• A brand is a promise fulfilled • Brands are entities with which consumers have ongoing abiding relationships• A key insight drives successful communication strategies.• A company's most important assets are their brand and their employees.• A person's most valuable asset is their relationship with people.Please check out at my blog at https://alexkesh.com/
Dentsu International
View- Website:
- dentsu.com
- Employees:
- 3915
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Associate Director, Cx StrategyDentsu International May 2021 - PresentChicago, Illinois, United States
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Senior Manager, Cx StrategyDentsu International Mar 2019 - Jun 2021Chicago, Illinois
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Senior StrategistLotlinx, Inc. Mar 2018 - Mar 2019Greater Chicago Area■ Discover key qualitative and quantitative insights in relation to consumer shopping and purchasing behavior in the automotive industry■ Use these insights combined with secondary research to drive effective, targeted marketing/brand communications strategies■ Collaborate with internal marketing team to produce content such as case studies in order to build brand equity and increase client/partner reach■ Collaborate with business development team in order to train new sales representatives on our value proposition and brand DNA■ Portfolio consists of 7 major enterprise partners and 100+ clients totaling over $2 million p.a.■ Head weekly partner/client meetings to discuss key insights, recommend marcomm strategies and present results■ Strategies have resulted in increased brand awareness, customer retention/acquisition, market share and revenue■ The team's innovation, successful campaigns and prosperous enterprise partner and client relations contributed to the company being named Crain's 2018 fastest growing company in Chicago, IL. -
StrategistLotlinx, Inc. Feb 2017 - Mar 2018Greater Chicago Area
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Strategic Initiatives Marketing CoordinatorNorthwestern University - Kellogg School Of Management May 2016 - Dec 2016Greater Chicago Area■ Working for Kellogg's Strategic Initiatives, I created, curated, and disseminated faculty research and content to support Kellogg thought leadership.■ Undertook competitor analyses focusing on the M7 business schools and developed integrated marketing communications plans to communicate Kellogg's offerings based on insights. ■ Positioned Kellogg's strategic focus areas focusing on the target audience insight in order to understand where Kellogg is in relation to competition, and where Kellogg aspires to be.■ Social media; content strategy, planning and management of @KelloggEntrep, @KelloggImpact and @SI_Challenge Twitter accounts, as well as Sustainable Investing Challenge Facebook account. -
Brand StrategistIngenico Group Jun 2015 - Aug 2015Chicago / Amsterdam■ Consultancy project creating the global brand planning strategy to support the launch of the new Ingenico ePayments brand. ■ Undertook internal/external, qualitative and quantitative research in order to discover key insights.■ Analyzed data and used key insights to create strategic and tactical recommendations on building brand equity, media strategy and internal communications.■ Presented findings and recommendations to company executives.■ Strategic plan contributed to Ingenico ePayments winning Best International CNP Program at 2018 CNP Awards -
Account StrategistGlobal Industries Limited Jul 2013 - Aug 2014London, United Kingdom■ Assisted in strategic management; development and implementation of marketing strategy.■ Strategic Planning; qualitative research discovering customer insights which I used to produce creative briefs for marketing communications.■ Segmented clients created content for marketing communications distributed in English and Spanish. ■ Responsible and first point of contact for all Spanish inquiries and content.■ Resulted in highest annual total sales revenue to date and record inquiries from Latin American prospective customers.
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B2B TelemarketerMarket Probe Europe Sep 2008 - Feb 2009London, United Kingdom■ Interviewed business customers on behalf of companies to gather consumer research about their products and services.■ Compiled and analyzed data and reported findings and insights to management.
Alex Keshishian Skills
Alex Keshishian Education Details
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3.72 Gpa -
2:1 (Equivalent To A U.S. 3.7 Gpa) -
Spanish Language Translation, Literature And History (1 Year Study Abroad Erasmus Program)
Frequently Asked Questions about Alex Keshishian
What company does Alex Keshishian work for?
Alex Keshishian works for Dentsu International
What is Alex Keshishian's role at the current company?
Alex Keshishian's current role is Associate Director, CX Strategy at dentsu international.
What is Alex Keshishian's email address?
Alex Keshishian's email address is ak****@****inx.com
What is Alex Keshishian's direct phone number?
Alex Keshishian's direct phone number is +122430*****
What schools did Alex Keshishian attend?
Alex Keshishian attended Northwestern University, University Of Exeter, Universidad De Burgos.
What are some of Alex Keshishian's interests?
Alex Keshishian has interest in Children, Civil Rights And Social Action, Soccer, Politics, Technology, Poverty Alleviation, Running, Tennis, Human Rights, Golf.
What skills is Alex Keshishian known for?
Alex Keshishian has skills like Marketing Strategy, Microsoft Excel, Social Media Marketing, Strategic Planning, Public Speaking, Teamwork, Brand Development, Social Media, Creative Strategy, Research, Global Marketing, Digital Marketing.
Who are Alex Keshishian's colleagues?
Alex Keshishian's colleagues are Dinara Fakhrullina, Heidi Luschwitz, Martina Costa, Zarina T., Data Refinery, Lana Marais, Adriano Borges De Godoi.
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Advanced Group Property Inspection Company Owner At Verbum Traducción Y EdiciónGlendale, Ca -
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