Alex Keshishian Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois

Greater Chicago Area

■ Discover key qualitative and quantitative insights in relation to consumer shopping and purchasing behavior in the automotive industry■ Use these insights combined with secondary research to drive effective, targeted marketing/brand communications strategies■ Collaborate with internal marketing team to produce content such as case studies in order to build brand equity and increase client/partner reach■ Collaborate with business development team in order to train new sales representatives on our value proposition and brand DNA■ Portfolio consists of 7 major enterprise partners and 100+ clients totaling over $2 million p.a.■ Head weekly partner/client meetings to discuss key insights, recommend marcomm strategies and present results■ Strategies have resulted in increased brand awareness, customer retention/acquisition, market share and revenue■ The team's innovation, successful campaigns and prosperous enterprise partner and client relations contributed to the company being named Crain's 2018 fastest growing company in Chicago, IL.

Greater Chicago Area

Greater Chicago Area

■ Working for Kellogg's Strategic Initiatives, I created, curated, and disseminated faculty research and content to support Kellogg thought leadership.■ Undertook competitor analyses focusing on the M7 business schools and developed integrated marketing communications plans to communicate Kellogg's offerings based on insights. ■ Positioned Kellogg's strategic focus areas focusing on the target audience insight in order to understand where Kellogg is in relation to competition, and where Kellogg aspires to be.■ Social media; content strategy, planning and management of @KelloggEntrep, @KelloggImpact and @SI_Challenge Twitter accounts, as well as Sustainable Investing Challenge Facebook account.

Chicago / Amsterdam

■ Consultancy project creating the global brand planning strategy to support the launch of the new Ingenico ePayments brand. ■ Undertook internal/external, qualitative and quantitative research in order to discover key insights.■ Analyzed data and used key insights to create strategic and tactical recommendations on building brand equity, media strategy and internal communications.■ Presented findings and recommendations to company executives.■ Strategic plan contributed to Ingenico ePayments winning Best International CNP Program at 2018 CNP Awards

London, United Kingdom

■ Assisted in strategic management; development and implementation of marketing strategy.■ Strategic Planning; qualitative research discovering customer insights which I used to produce creative briefs for marketing communications.■ Segmented clients created content for marketing communications distributed in English and Spanish. ■ Responsible and first point of contact for all Spanish inquiries and content.■ Resulted in highest annual total sales revenue to date and record inquiries from Latin American prospective customers.

London, United Kingdom

■ Interviewed business customers on behalf of companies to gather consumer research about their products and services.■ Compiled and analyzed data and reported findings and insights to management.

Master Of Science (M.S.), In Integrated Marketing Communications, 3.72 Gpa

Activities and Societies: Leader in Northwestern University IMC Leadership Committee | Head of Northwestern University IMC Social.

Bachelor Of Arts (B.A.), Double Major In Management & Spanish With Minor In Italian, 2:1 (Equivalent To A U.S. 3.7 Gpa)

Activities and Societies: University Soccer team | Study Abroad Commitee: Supporting and offering advice to students considering a study.

Spanish Language Translation, Literature And History (1 Year Study Abroad Erasmus Program)

Activities and Societies: Erasmus Soccer Team Captain | Erasmus Social Committee