Alex Klein Email & Phone Number

Plantation, Florida, US

San Francisco, CA, US

• Established a comprehensive global SEO strategy to significantly increase Taskrabbit's organic search engine rankings, focusing on both programmatic and editorial content along with technical site improvements
• Led the development and management of over 9,000 programmatic Service Location Pages, targeting specific cities and regions to enhance local search visibility and user engagement these pages were critical in.
• Pioneered the optimization of the blog structure and layout, increasing conversion rates by implementing SEO best practices, which included the overhaul of over 400 existing articles
• Designed and implemented advanced SEO reporting dashboards using Looker, Looker Studio, and Sigma, reducing data aggregation time by 4-6 hours weekly and providing actionable insights
• Developed a global keyword strategy across multiple markets (US, UK, DE, FR, PT, IT, ES), reducing dependency on non-brand paid media and increasing non-brand traffic by 45%
• Conceptualized and currently developing 'Cost Guides' to bolster domain authority and drive traffic by providing comprehensive cost data for home projects, aiming to capture price-conscious consumers

Seattle, WA, US

• Lead search engine optimization (SEO) efforts and serve as the in-house organic search expert.
• Build an in-house SEO practice, including internal processes and a RACI to define roles and ways of working between eCommerce, SEO, SEM, and digital content with respect to SEO and search-driven content.
• Develop a comprehensive SEO strategy and content plans to support our SEO strategy.
• Partner with the eCommerce team to ensure the search content strategy aligns to and supports overall eCommerce objectives and needs.
• Partner closely with agencies and the Brooks Creative Studio to create content for SEO and SEM
• Audit and optimize existing Brooks Running content to ensure it meets SEO best practices.

Northbrook, IL, US

• Created a multi-year digital marketing road map that encompassed the following elements: ICP Creation, Audience building, SEO/SEM, Reporting
• Oversaw and implemented end-to-end partner marketing programs that exceeded MQL generation targets by 22% YoY
• Configured, launched and optimized digital ad campaigns on search engines, utilizing all campaign types - driving full funnel activations leading to increased LTV, Contract Uptake & New Customer Acquisition
• Partnered with Director of Marketing to prototype and launch new growth marketing channels, focused on bringing live video into the marketing strategy with YouTube pre & mid-roll advertisementsEstablished concise.
• Implemented Multivariate testing of website creative & on-page copywriting assets to increase traffic driven KPI’s
• Owned reporting pipeline all-up, through awareness, conversion and retainment

Bellevue, Washington, US

• Managed all-up marketing reporting & analysis end-to-end, focusing on specific channel drivers (Digital Ads, Physical Media, Radio, Airport Advertising)
• Performed cohort analysis on a wide range of marketing efforts focused on controlling spend & customer segmentation ( Customer LTV, Content & Channel ROI, Customer CPA, Customer Retention & Loyalty )
• Forecasting of marketing performance & expected growth using a custom data model
• Generated seasonality indices for marketing spend & ROI
• Generation of geographic marketing targets using NAICS, SIC & other geographic data assets for the use of marketing spend on digital & traditional marketing channels. (Print, Radio)
• Promoted cross-team engagement and project planning across sales & marketing teams to increase % of highly qualified MQLs to increase wins

• Performed technical SEO audits for the primary & subsidiary domains - focusing on page speed & userretention
• Introduced & managed the implementation of topic clusters & pillar pages to manage and organize unique, scientifically-driven content
• Using a content-driven approach, drove QoQ - Organic traffic 15% for four Quarters
• Performed multivariate testing on web pages for different product groups to increase user engagement
• Implemented JSON-LD (Structured Data) site-wide for multiple product lines
• Established partnerships with Nature.com for a premium content experience, focused on Antibody validation

Bellevue, WA, US

• Managed and reported on 109 separate SEO Campaigns.
• Proposed a flexible and efficient, quality backlink strategy to increase domain authority.
• Created and Optimized on-page content to be picked up by Search Engines.
• Staged LD+JSON Structured Data Implmentation to further enhance search results for the platform.
• Consulted for content creation and SEO Strategies for Branch Owners and Managers.
• Created dashboards for C-Level Executives in Google Data Studio.

Knoxville, TN, US

• Lead and contributed to a high performance sales team.
• Maintained a large book of B2B contacts including the Klamath County Irrigation District and Klamath County Search and Rescue.
• Oversaw sales goals and requirements for a team of 12-18 reps.
• Effectuated new training procedures for new representative ramp-up.
• Conducted bi-monthly sales coachings.