• Established a comprehensive global SEO strategy to significantly increase Taskrabbit's organic search engine rankings, focusing on both programmatic and editorial content along with technical site improvements • Led the development and management of over 9,000 programmatic Service Location Pages, targeting specific cities and regions to enhance local search visibility and user engagement these pages were critical in exponential growth YoY for Organic Search traffic - over 300% growth YoY • Pioneered the optimization of the blog structure and layout, increasing conversion rates by implementing SEO best practices, which included the overhaul of over 400 existing articles • Designed and implemented advanced SEO reporting dashboards using Looker, Looker Studio, and Sigma, reducing data aggregation time by 4-6 hours weekly and providing actionable insights • Developed a global keyword strategy across multiple markets (US, UK, DE, FR, PT, IT, ES), reducing dependency on non-brand paid media and increasing non-brand traffic by 45% • Conceptualized and currently developing 'Cost Guides' to bolster domain authority and drive traffic by providing comprehensive cost data for home projects, aiming to capture price-conscious consumers • Formulated an Organic Video Strategy, assessing the viability of content in competitive markets and shifting focus to effective low-budget videos for the email channel • Directed a team of SEO specialists in conducting extensive keyword research and technical site audits, facilitating continuous learning and career growth within the team • Collaborated closely with the Paid Acquisition team to synchronize SEO and paid campaign efforts, optimizing ad copy and landing pages for enhanced search performance • Stayed abreast of the latest developments in Google's algorithm, ensuring timely adaptation and integration of updates to maintain and boost search engine visibility

• Lead search engine optimization (SEO) efforts and serve as the in-house organic search expert.• Build an in-house SEO practice, including internal processes and a RACI to define roles and ways of working between eCommerce, SEO, SEM, and digital content with respect to SEO and search-driven content.• Develop a comprehensive SEO strategy and content plans to support our SEO strategy.• Partner with the eCommerce team to ensure the search content strategy aligns to and supports overall eCommerce objectives and needs.• Partner closely with agencies and the Brooks Creative Studio to create content for SEO and SEM • Audit and optimize existing Brooks Running content to ensure it meets SEO best practices.• Supervise (including hiring, goal setting, performance review, team culture, etc.) and support the career development of the SEO Content Specialist to ensure job satisfaction and retention. • Oversee our search agency in the development of technical recommendations to support search efforts; partners with the Brooks eCommerce team and Digital Products team to implement recommendations.• Own the SEO KPI framework and performance reporting. Leverage data and analytics to identify opportunities for optimizations and future content planning.• Management of external vendors of our SEO strategy and co-manage (with the Digital Paid Media team) the overall search agency contract and relationship. • Research and analysis of YouTube search keywords and data to identify video content opportunities.• Supporting the Editorial Content Team through the review and optimization of all editorial content to support search

● Created a multi-year digital marketing road map that encompassed the following elements: ICP Creation, Audience building, SEO/SEM, Reporting● Oversaw and implemented end-to-end partner marketing programs that exceeded MQL generation targets by 22% YoY ● Configured, launched and optimized digital ad campaigns on search engines, utilizing all campaign types - driving full funnel activations leading to increased LTV, Contract Uptake & New Customer Acquisition● Partnered with Director of Marketing to prototype and launch new growth marketing channels, focused on bringing live video into the marketing strategy with YouTube pre & mid-roll advertisementsEstablished concise workflows with internal creative stakeholders to ensure on-time delivery of creative assets on a scheduled cadence ● Implemented Multivariate testing of website creative & on-page copywriting assets to increase traffic driven KPI’s● Owned reporting pipeline all-up, through awareness, conversion and retainment

● Managed all-up marketing reporting & analysis end-to-end, focusing on specific channel drivers (Digital Ads, Physical Media, Radio, Airport Advertising)● Performed cohort analysis on a wide range of marketing efforts focused on controlling spend & customer segmentation ( Customer LTV, Content & Channel ROI, Customer CPA, Customer Retention & Loyalty ) ● Forecasting of marketing performance & expected growth using a custom data model● Generated seasonality indices for marketing spend & ROI● Generation of geographic marketing targets using NAICS, SIC & other geographic data assets for the use of marketing spend on digital & traditional marketing channels. (Print, Radio) ● Promoted cross-team engagement and project planning across sales & marketing teams to increase % of highly qualified MQLs to increase wins● Combined & Aggregated multi-tenant customer data through a proprietary CRM & reported out using Power BI dashboards driven with live oData (Full ETL, Dashboard Design & Maintenance)

●Performed technical SEO audits for the primary & subsidiary domains - focusing on page speed & userretention● Introduced & managed the implementation of topic clusters & pillar pages to manage and organize unique, scientifically-driven content● Using a content-driven approach, drove QoQ - Organic traffic 15% for four Quarters● Performed multivariate testing on web pages for different product groups to increase user engagement● Implemented JSON-LD (Structured Data) site-wide for multiple product lines● Established partnerships with Nature.com for a premium content experience, focused on Antibody validation● Worked cross-team with internal developers to roll out new SEO templates for primary & subsidiary domainsfor dynamically generated pages to be in-step with Google Webmaster Guidelines● Used relational data (SQL, Google Ads, Google Analytics ) to drive Google Ads Strategy to further ROI and ROASvia enhanced customer segmentation & geographical targeting● Created, managed, and reported on multiple world-wide, Pay-per-Click Ad campaigns across Google Ads, Microsoft Advertising using several bid strategies based on a custom data model.

●Managed and reported on 109 separate SEO Campaigns.●Proposed a flexible and efficient, quality backlink strategy to increase domain authority.●Created and Optimized on-page content to be picked up by Search Engines.●Staged LD+JSON Structured Data Implmentation to further enhance search results for the platform.●Consulted for content creation and SEO Strategies for Branch Owners and Managers.●Created dashboards for C-Level Executives in Google Data Studio.●Monitored visitor retention, trends and website traffic through Google Analytics ●Tracked and updated bugs for proprietary software through JIRA/Confluence.●Managed user accounts through Active Directory.

●Lead and contributed to a high performance sales team.●Maintained a large book of B2B contacts including the Klamath County Irrigation District and Klamath County Search and Rescue.●Oversaw sales goals and requirements for a team of 12-18 reps. ●Effectuated new training procedures for new representative ramp-up.●Conducted bi-monthly sales coachings.