Alex Lamascus Email & Phone Number

Palo Alto, California, Us

Leads thought leadership marketing programs across every channel, including web, social media, PR, events, content, and paid demand generation. Owner of the "The New Automation Mindset" program. Highlights include:• Led production & launch of The New Automation Mindset book with CEO Vijay Tella: #3 Wall Street Journal bestseller, #1 Amazon Business & Finance hot new release, top 10 USA Today bestseller, and top 25 Publisher’s Weekly bestseller.• Launched The New Automation Mindset Podcast with Chief Strategy Officer Markus Zirn, debuting in the top 150 business shows in North America on Apple Podcasts.• Drove high impact cobranding with brands such as Nasdaq, CNBC, Bloomberg News, Fast Company, Google Cloud, Gartner, HubSpot, NVidia, PwC, Neuberger Berman, AWS, and more• Executive communications, including the 2021 and 2021 CEO keynotes at Workato's annual customer conference.

Palo Alto, California, Us

Palo Alto, California, Us

Los Angeles, Ca, Us

Reported to the CMO and led a content marketing team of 3. I led all web, video, event, thought leadership, and demand generation projects. My team executed high ROI content strategies and was the primary owner of all major marketing campaigns for the company, including our 2019 website refresh, 2020 acquisition of Andy Paul's podcast, and 2020 virtual conference. Accomplishments include:• Successful rebrand and launch of The Sales Enablement Podcast with Andy Paul, leading to 750% listenership growth following Revenue's acquisition of the "Accelerate!" podcast.• 200% growth in demo requests following our 2019 full website refresh.• 268% increase in sales pipeline (millions of dollars) driven by our high performance, high ROI content strategy.• Over 2,000 participants in the "Top Sales Coach" video competition, a finalist in the 2021 Digiday Content Marketing Awards.• Over 7,000 participants in the "Sales Madness" campaign, a creative March Madness-style social media contest between renowned sales influencers. • Thousands of attendees at the company's first ever virtual summit, featuring content from dozens of high profile sales influencers.• Dozens of SEO wins resulting from our high performance sales advice blog.

Los Angeles, Ca, Us

2nd hire in a marketing team rebuild. Hands-on with content, PR, product marketing, demand generation, and marketing operations. Accomplishments include:• Leading the press launch of a series B funding round with Goldman Sachs and Bryant Stibel, resulting in press coverage in dozens of outlets including Forbes, AIThority, BuiltIn, and more• Doubling content downloads within 3 months of hire and site-wide organic lead generation within 6 months of hire• Rebuilding the lead routing process, leading to a 450% increase in outreach to sales accepted leads and an exponential increase in marketing-sourced sales opportunities

Los Angeles, Ca, Us

Wrote several hundred articles for Robb Report magazine about high end stereo equipment.

Los Angeles, Ca, Us

Thousand Oaks, Ca, Us

Product marketing lead for sales teams in the US, UK and India. Sole marketer for all SAGE B2B products. • Implemented marketing automation and other email best practices to deploy over 350 campaigns per year. • Built a robust sales collateral toolkit that included slide decks, one-sheet flyers, case studies, and 120+ media kits.

Malibu, Ca, Us

Taught communication theory to undergraduate students, with year over year improvements in end of course student ratings

Oak Park, Ca, Us

ITG was a Juniper Networks, Nutanix, and Fortinet partner acquired by InterVision Systems in 2017. • Reported to the CEO, managed a team of 3, and oversaw all marketing activities including strategy, website, social media, events, email, lead nurturing and lead generation. • Led over 40 in-person events• Developed email campaigns, collateral, and webinars, delivered using automated tools such as HubSpot• Customized/Administered Salesforce CRM with lead scoring, reports, SaaS integrations, and quoting• Marketing-sourced opportunities resulted in $6.7m of forecasted pipeline and $4m+ of closed business• Over 50% of the sales pipeline was marketing-sourced• Oversaw full website redesign including a blog with weekly content, leading to 50% year over year website traffic growth

Us

Master’S Degree, Communication Studies

Bachelor’S Degree, Communication Studies, Political Science (Double Major)