Alex Lamascus Email & Phone Number

Palo Alto, California, US

• Leads thought leadership marketing programs across every channel, including web, social media, PR, events, content, and paid demand generation. Owner of the "The New Automation Mindset" program. Highlights include:
• Led production & launch of The New Automation Mindset book with CEO Vijay Tella: #3 Wall Street Journal bestseller, #1 Amazon Business & Finance hot new release, top 10 USA Today bestseller, and top 25 Publisher’s.
• Launched The New Automation Mindset Podcast with Chief Strategy Officer Markus Zirn, debuting in the top 150 business shows in North America on Apple Podcasts.
• Drove high impact cobranding with brands such as Nasdaq, CNBC, Bloomberg News, Fast Company, Google Cloud, Gartner, HubSpot, NVidia, PwC, Neuberger Berman, AWS, and more
• Executive communications, including the 2021 and 2021 CEO keynotes at Workato's annual customer conference.

Palo Alto, California, US

Palo Alto, California, US

Los Angeles, CA, US

• Reported to the CMO and led a content marketing team of 3. I led all web, video, event, thought leadership, and demand generation projects. My team executed high ROI content strategies and was the primary owner of all.
• Successful rebrand and launch of The Sales Enablement Podcast with Andy Paul, leading to 750% listenership growth following Revenue's acquisition of the "Accelerate!" podcast.
• 200% growth in demo requests following our 2019 full website refresh.
• 268% increase in sales pipeline (millions of dollars) driven by our high performance, high ROI content strategy.
• Over 2,000 participants in the "Top Sales Coach" video competition, a finalist in the 2021 Digiday Content Marketing Awards.
• Over 7,000 participants in the "Sales Madness" campaign, a creative March Madness-style social media contest between renowned sales influencers.

Los Angeles, CA, US

• 2nd hire in a marketing team rebuild. Hands-on with content, PR, product marketing, demand generation, and marketing operations. Accomplishments include:
• Leading the press launch of a series B funding round with Goldman Sachs and Bryant Stibel, resulting in press coverage in dozens of outlets including Forbes, AIThority, BuiltIn, and more
• Doubling content downloads within 3 months of hire and site-wide organic lead generation within 6 months of hire
• Rebuilding the lead routing process, leading to a 450% increase in outreach to sales accepted leads and an exponential increase in marketing-sourced sales opportunities

Los Angeles, CA, US

Wrote several hundred articles for Robb Report magazine about high end stereo equipment.

Los Angeles, CA, US

Thousand Oaks, CA, US

• Product marketing lead for sales teams in the US, UK and India. Sole marketer for all SAGE B2B products.
• Implemented marketing automation and other email best practices to deploy over 350 campaigns per year.
• Built a robust sales collateral toolkit that included slide decks, one-sheet flyers, case studies, and 120+ media kits.

Malibu, CA, US

Taught communication theory to undergraduate students, with year over year improvements in end of course student ratings

Oak Park, CA, US

• ITG was a Juniper Networks, Nutanix, and Fortinet partner acquired by InterVision Systems in 2017.
• Reported to the CEO, managed a team of 3, and oversaw all marketing activities including strategy, website, social media, events, email, lead nurturing and lead generation.
• Led over 40 in-person events
• Developed email campaigns, collateral, and webinars, delivered using automated tools such as HubSpot
• Customized/Administered Salesforce CRM with lead scoring, reports, SaaS integrations, and quoting
• Marketing-sourced opportunities resulted in $6.7m of forecasted pipeline and $4m+ of closed business

US

Master’S Degree, Communication Studies

Bachelor’S Degree, Communication Studies, Political Science (Double Major)