Alex Lefranc Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Toronto, Canada Area

• Responsible for conceptual development and execution of creative deliverables. Accountable for matching strategic direction with appropriate design results for all marketing initiatives. Leveraging efforts to drive.
• Managing the design production and quality of all marketing materials.
• Developing solutions to track, measure and improve lead acquisition and conversion rates.
• Executing targeted communication strategies through various digital and print channels.
• Implementing company brand standards, ensuring consistency across all design projects.
• Conceptualizing, designing and delivering creative visual solutions across different media.

• Responsible for leading and mentoring a distributed design team focused on delivering winning business proposals. Managing creative resource allocation and creating meaningful experiences in response to strategic.
• Managed and leveraged resources in response to RFP’s, RFI’s and global sales opportunities.
• Established highly effective relationships with distributed cross-functional teams.
• Successfully built a team of visual design experts, improving collaboration with global teams.
• Increased the area operational efficiency through lean initiatives, KPI’s and systems.
• Supported brand strategy through global communication templates and B2B marketing tools.

• Responsible for designing and developing user-focused digital solutions driven by consumer research and market analysis. Collaborating with project managers, senior developers and business analysts to achieve project.
• Executed and developed web/mobile UI projects, with emphasis on usability and performance.
• Developed effective modular front-end applications on Terra’s portal.
• Redesigned the UI/UX of Terra’s search engine platform and intranet system.
• Assisted developing user interface prototypes and case specific scenarios for mobile platforms.

• Developed interactive media solutions and provided short term online strategies for new clients. Responsible for the full project life cycle – including ideation, design and development.
• Assisted developing the brand strategy for start-up and mid-sized businesses.
• Provided short and long term digital marketing solutions for clients.
• Developed interactive media solutions including (CMS) sites and Flash-Based video games.
• Created user interface layouts and graphics for web/mobile applications.

Postgraduate, Design Management

Bachelor'S Degree, Graphic Design