Alexander Lin Email & Phone Number

Seattle, Washington, United States

Seattle, Washington, United States

Seattle, Washington, United States

Greater Seattle Area

• Oversaw paid digital marketing programs across all channels (Facebook/Instagram, Twitter, Google Search, Bing Search, AMS, and various Publishers)• Develop, plan, and execute B2C paid media strategy• Measure and optimize media campaign results against business KPIs, and share key learnings to Marketing and Digital teams• Develop media performance reporting framework• Manage Digital Agency relationship by leading end-to-end campaign work stream• Supported analytics tracking implementation and develop business requirements for GoogleAnalytics and Adobe Analytics• Lead monthly and quarterly paid media business reviews

Greater Seattle Area

• Execute paid search campaigns for various clients ranging from music streaming service to cosmetic e-commerce• Monitor and analyze account performance daily, weekly, and monthly• Identify opportunities to drive traffic and conversions to achieve target ROI and CPA goals.• Develop text ads and conduct A/B testing to improve overall KPI metrics and efficiency• Implemented geo-targeting, day-parting (top performing hours), and keyword negatives (prevent overlapping & reduce inefficient spend) to improve overall efficiency.• Monitor, analyze, and perform daily optimizations in various PPC campaigns such as search, display, remarketing, and shopping campaigns.• Perform in-depth campaign analysis and identifying expansion opportunities• Deliver daily, weekly and monthly KPI reports that includes in-depth data insights & analysis• Up-to-date with new ad tools and betas (whitelist client accounts to new ad platform features in Google and Bing). • Proficient and certified in various ad platforms such as AdWords, Bing Ads, Google Analytics, and YouTube video advertising

Greater Seattle Area

-Perform webinars/presentations to property management company executives and property managers -Consult with property management companies to improve lead generation and traffic flow on Zillow-Manage and build relationships with multi-family property management professionals-Perform market analysis on regional multi-family markets base on current client performance, market trends, and potential resident traffic growth on the Zillow Rental Network-Expanding clientele through obtaining and maintaining business partnerships -Collaborate with marketing directors and regional managers to optimize their online advertisement and mobile presence

Invogen, Denver, Co & Puerto Rico

-Traveled between Colorado to Puerto Rico to manage different technical projects (mainly Kiosks)-Deployed and managed self-service robotics (Kiosks) for Blockbuster, Dish Network, & Burger King-Coordinated with IT & Operations department to provide status updates and project planning. -Worked with Michael Kelly (CEO) of Blockbuster to develop concept store. -Managed the Denver territory concept stores (managed Kiosks, store operations, store layout planning, and coordinated with IT department to develop new P.O.S. system)-Test and fix software & hardware issues, and provide problem scripts for software developers-Collaborated with IT department to set up VPN, ISP, ASA, and merchant accounts-Interpret sales analytics and implemented marketing strategies to increase future revenues-Provide requirement analysis to support upcoming P.O.S. system for Blockbuster and Dish Network-Convert various children’s books to e-book format (.epub & .mobi) for Harper Collins using HTML5, CSS3, & Photoshop-Offered Senior Operations Manager role based on performance with Blockbuster/Dish