Alexandro Lopez Email & Phone Number

Milpitas, California, United States

Responsible for the development of the SEMI brand by shaping brand definition, positioning, and customer-facing messaging across regional and functional teams. - Leverage market data and technology trends to keep the SEMI brand current and relevant.- Bring the SEMI brand to life with creative storytelling, digital strategies and thoughtful design.- Manage creative agencies and contractors to build one cohesive global brand across all channels. - Execute strategic, integrated marketing plans for brand success, aligning to product timelines and goals. - Identify and manage executive level projects that support the corporate branding effort. - Maintain brand consistency (utilizations of SEMI logo and branding trademarks worldwide) by partnering with the seven regions to review and edit messaging for clarity and consistency in all communications platforms (digital, PR, promotions, blogs etc.).- Create and manage corporate style guides, templates, approved graphics and related design tools and systems for accessible company wide usage. - Primary brand expert and resource for internal teams, prepares and delivers training sessions on corporate branding elements and design guidelines.- Lead SEMI’s re-branding initiative and identify brand campaign strategies for brand launch. - Support SEMI 50th Anniversary project by providing branding development and marketing campaign management.- Responsible for annual budgeting and budget forecasting year over year.

Santa Clara

• Lead brand solution campaigns to drive awareness and familiarity in the marketplace. • Drive digital media (programmatic) awareness strategies for all corporate product business lines. Exceeding industry benchmarks by 5x. • Build and execute one cohesive content strategy across all business units that connects to business goals and ladders up to the brand promise. • Develop long-term thought leadership strategies with key partners: Forbes, Wall Street Journal, Harvard Business Review and CIO Mag. • Successfully execute content strategies that have surpassed all content partners benchmarks. Forbes- over 1 million content views in less than 7 months, WSJ- over indexed by 2x on CIO & CTO titles, NYT- exceeded content views by %115. Partnered with cross-functional business units to establish measurable social media strategies. • Drive integrate campaign marketing plans by partnering closely with key functional teams, including PR, Social, Studio, Paid Media, Lifecycle Marketing, and Web.• Partner with cross functional and regional peers to scale campaigns globally and provide ongoing guidance, programmatic support, campaign and content kits to ensure consistency in execution and outcomes.• Develop and maintain a campaign measurement framework to ensure ongoing review and adjustment in alignment with marketing funnel KPIs.• Develop credibility and relationships with key internal stakeholders by building measurable program QBR metrics and communicating results on a monthly cadence.

San Francisco Bay Area

Strategic lead responsible for creating compelling storytelling, high design aesthetics and unconventional brand strategies. Thinking through how a great idea can be both long-term strategic positioning and fun/engaging brand activations. - Partner with client to transform business request into strong creative briefs.- Develop brand platforms that set the stage for the creative expression of brands and brand experiences.- Find unique insights and stories about our clients to establish an authentic brand positioning. - Deliver complex brand activations and programs; managing budgets, people and client expectations. - Analyze client business needs & recommend revenue-driving brand/marketing opportunities. - Lead creative ideation, ensuring that we produce work that drives the brand forward.- Drive brand relevance; understanding how people interact, travel, consume & problem solve.- Clean, beautiful execution of brand and marketing programs through planning, organizing, risk-mitigation and negotiation (both cost and people).

San Francisco Bay Area

Responsible for thinking beyond the obvious and tapping into the humanity that fueled the business. Leveraging authentic narratives to build brand awareness and credibility in the market place. - Developed and executed brand strategies that clearly embodied the brand promise to target customers- Leveraged insights to shape brand strategy and execution- Deepened brand engagement with thoughtful narratives and communication. - Communicated uniquely ownable messaging that reinforced the BigCommerce brand and value proposition- Drove internal/external brand marketing & advertising campaign programs (creative, media, etc.)- Provided timely and consistent communication of brand activity to internal stakeholders and senior leadership- Managed external agency relationships and projects- Defined and developed measures to track brand performance and campaign effectiveness- Measured impact and optimization of marketing efforts across channels; communicate results and shared best practices broadly- Provided leadership and support for the design, development and implementation of all brand-led projects to ensure consistency of brand vision, both on- and off-channel

Sunnyvale, Ca

As Sr. Manager I was responsible for initiatives that elevated NetApp brand equity and credibility through key global brand initiatives. A leadership role that combined critical strategic thinking with practical execution of new ideas.NFL Sponsorship Initiative: - Oversight of a multi-million dollar NFL sponsorship rights fee, media and activation budget.- Developed and implemented a multi-faceted integrated sponsorship strategy with annual activation plans (digital media, advertising, event hospitality, employee communications, PR and trade show programming).- Negotiated individual NFL team sponsorships and technology partnerships. - Formulated local sponsorship strategies that help maximize individual NFL team deals.- Negotiated player and talent contracts for sponsorship activation and content development. - Lead all new ideation of NFL marketing and sponsorship activation for annual planning. - Partnered with the NFL to build authentic, compelling stories that highlight business solutions at HQ and around the League. - Navigated the NFL approval process for all content, messaging and activation strategies.Global Brand Initiative:- Responsible for allocating multi-million dollar global brand program budget. - Defined creative brand expression that clearly communicates the vision and culture.- Managed day-to-day relationship with creative agencies: including the development of creative briefs for clear communication of business objectives and brand strategies.- Oversaw a 15 person cross-functional team; and 5 agencies to activate brand and sponsorship properties. - Lead all brand projects and executions to ensure maximization of impact and brand consistency.- Brand liaison for consumer insights projects and customized research initiatives.- Tracked and analyzed ROI of existing programs to ensure all properties are impacting brand goals and objectives.

San Francisco Bay Area

Responsible for the deep understanding of the target consumer by translating research into actionable marketing strategies, to drive end-to-end delivery of the all products for the Digital Home Business Group.- Built 360° marketing plans based on consumer purchase funnel.- Drove strategy and execution of all global launch plans for product portfolio (Skype TV Cam HD & Harmony Touch, One, 1100, 900, 650).- Managed marketing budget allocation, based on go-to-market strategy. - Executed online marketing programs to increase brand awareness and purchase consideration.- Created optimization standards for marketing efforts- A/B testing of digital, in-client and mobile ads.- Lead online, mobile and social media marketing campaigns- content activation (FB, YouTube, Mobile apps/games, blogs, consumer reviews).- Built a sustainable online consumer advocacy program- consumer reviews and social media advocacy. - Established Key Metrics and ROI for: PR, social media, Mobile marketing, SEO/SEM, online digital media and in-store point-of-sale activation. - Owned relationship with creative agencies: PR, Digital Media product, packaging graphics and trade marketing (Europe, China, Americas and Asia Pacific). - Identified market opportunities, consumer trends and recommending products in the portfolio that occupy “white space” in the market. - Translated technical features into key consumer benefit for product positioning and consumer story telling.

Managed Wells Fargo, Coca-Cola Brazil, Kia- USA and Cisco Systems accounts. Drove marketing and online communications programs through analysis, planning and allocation of resources. Managed over 50 projects to maintaining deadlines, execute deliverables, stay within budget and exceed client expectations. - Translated marketing strategies and creative briefs into clear, concise, and impactful creative campaigns. - Executed consistent (client) brand standards, guidelines and voice.- Conceptualized, produced and managed client events that lift brand awareness. - Documented the user experience through user flows, storyboards, and mockups/prototypes.- Contributed conceptually, strategically and creatively to the development of new business proposals.- Developed comprehensive marketing strategies based on client program objectives. - Collaborated with designers, writers, digital teams and clients in creating focused assets. - Worked with executive leadership to coordinate workload, project needs, and staff development.

Executed marketing campaigns and initiatives. Lead teams of visual art designers, web programmers and IT/systems administrators to integrate web content, marketing print collateral and partnership/channel marketing.- Managed marketing communication and online/web projects with 10 to 20 team members and diverse executive stakeholders.- Successfully launched product and brand positioning in less than 8 months.- Coordinated with cross-functional teams to translate corporate communication needs and technology requirements into consumer facing (B2B) marketing strategies.

Executed marketing and campaign activation plans (timelines, resource allocation and budgets). - Project managed all content development for corporate communications, client success stories and solutions whitepapers.- Coordinated corporate marketing events (trade shows, webinars, seminars).- Drove successful execution of marketing efforts across diverse functional.

Responsible for all marketing & advertising strategies and initiatives, including the execution of marketing communication activities such as collateral development, tradeshows, seminars and events; direct marketing; PR and sales support. - Managed all logistical responsibilities for marketing events (sales conferences, tradeshows, customer appreciation) - Coordinated with functional groups to define internal and external messaging for product launch including case studies and sales collateral- Launched companies first website, corporate video and interactive CD-ROM- Author, monthly newsletter, providing insights in company initiatives and competitive landscape- Coordinated and development of all domestic and international creative activities; collateral pieces, web design, videos and magazine ads- Saved company $200,000 annually in printing costs, by utilizing new technologies

Built forecasting process and methodologies for domestic and international market intelligence. Developed procedures for gathering statistical data, designed specifically for implementation of a 5 year rolling sales & production forecast. Managed all strategic & tactical competitive analysis to define strategic approach.- Defined process and methodology for market intelligence and industry research- Provided a proven ability to project sales potential based on analysis of sales and industry research - Coordinated/wrote/edited a variety of market and competitive research white papers- Presented competitive strategies for Asia, Europe and the U.S- 95% accuracy in prediction model.

- Internship program manager- HR liaison to over 50 interns- Developed program and networking events- Organized "Honored Speaker" series