Professional with 9 years of experience in business, working in the development and execution of strategies, growth operations, product management, and creation of operational models.Currently serving as a consultant specializing in strategy for large companies. Focused on understanding the major challenges that organizations need to tackle, as well as designing the necessary pathways to be followed, operationalization models, and success measurement.Key projects and accomplishments:- Development of business strategies for companies such as Senior Sistemas, Reckitt, Sysmiddle, and Dengo Chocolates.- Consultant and leader of growth structures in organizations like Magalu, Hypera Pharma, and Siteware.- Leader and mentor of product management and agile transformation in companies like Itaú, Whirlpool, Tigre, and Nidec.- Conducted training and lectures for educational institutions such as USP, UDESC, FNEC, and Senac.- Specialist in negotiation, proposal development, and commercial diagnostics.
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Gerente De SoluçõesOverdubBrazil -
Strategy ConsultantOverdub Oct 2023 - Present• Developed a 5-year strategic plan and business cases plans to Senior Sistemas, the second-largest management tech company in Brazil.• Structured the growth marketing department at Siteware, a big B2B tech company, using Scaled methodologies to connect campaings, performance and commercial teams.• Implemented Nidec’s scaled IT operating model, the world’s largest electric motor manufacturer. -
Strategy Consultant9:7Consulting Jan 2019 - PresentBrasilThrough 9:7Consulting, I develop organizations by connecting their strategy vision with opportunities to maximize their results.Services and training on portfolio:• Strategic development;• Process development;• Strategic product planning;• Development of discovery;• Workflow mapping and evolution;• Team building;• Strategic plan structuring (OKRs, GPD and BSC);• Agile and digital transformation;• Topology of product teams;• Problem solving.Clients: Grupo Tigre, Sysmiddle, CRH, Fiesc, UDESC, CNEC, i9 and Smart Consultoria. -
Growth ConsultantZmes Jul 2023 - Sep 2023São Paulo, Brasil• Lead the growth marketing team of RaiaDrograsil, one of the largest pharmacies retailers in Brazil, with 5 performance squads.• Development of diagnoses and work proposals for new clients in the strategic marketing area, with proposals for evolution in e-commerce operation, customer experience, CRM, business plan, media and agile marketing operation -
Business Transformation ExpertZmes Nov 2022 - Jul 2023São Paulo, Brasil• I built the operating model for the entire marketing structure of Magalu, one of the largest Brazilian retailers. The model was made structured on the agile marketing model leveraged through the growth hacking strategy. It became one of the biggest success cases of the organization• For Hypera Pharma, one of the largest pharmaceutical industries in Brazil, i developed the operation for awareness, consideration and conversion campaigns, of the largest medicine brands in the country. Performed with an agile structure, resulting in great efficiency results. In addition created the proposal of a operating model for all other brands operated by the company. -
Business Transformation Consultant | ItaúMooven Consulting Jul 2022 - Oct 2022São Paulo, BrazilAs a business transformation consultant at Itaú, the biggest financial institution in Latin America. Performing the work of enabling the company's communities in their evolution by developing a strategic view of the business, solving complex problems, developing high performance business, topology management and product evolution.Activities:- Using Cynefin to understand problems;- Mentoring in the strategic planning with OKRs;- Development of services to solve problems;- General diagnosis of communities;- Coaching Itaú's strategic leaders;- Support in the evolution of the superintendent manage method. -
Agile Coach | ItaúMooven Consulting Apr 2022 - Jul 2022São Paulo, BrazilActing as a Agile Coach for tribes at Itaú, the biggest financial institution in Latin America. Performing the work of enabling the tribes in their evolution by developing a strategic view of the product, solving complex problems, developing high performance teams and product evolution.Activities:- Mentoring in the strategic planning with OKRs;- General diagnosis of tribes;- Construction of narratives with assessment;- Coaching Itaú's tribe managers;- Support in the evolution of the GPM work method;- Developing team performance metrics;- Training the teams for better discovery and delivery practices. -
Senior Agile Master | WhirlpoolJüssi Mar 2021 - Apr 2022São Paulo, BrasilDevelopment of agile methodologies in more than 7 teams at the digital area of Whirlpool, one of the largest home appliance industries in the world. Support in the organization agile transformation through presentation of results to company leaders, international training, structuring of new teams, assessments and problem diagnosis.Activities:- Building teams with structuring of purpose, objectives, OKRs, roadmap, culture, work model, etc;- Monitoring efficiency metrics and promoting effectiveness metrics;- Product Owner support in prioritization and work structure;- Development of service structure and portfolio look;- Mentorship for other agility professionals;- Training for the acting teams, also at the corporate and global level;- Measurement of results of the evolution of agility.Interaction with Brazil, Mexico, India, China and Argentina. -
Project Manager | Grupo TigreMeta Dec 2019 - Mar 2021Joinville E Região, BrasilConsultant to Grupo Tigre, leader in the national market and among the largest companies in the world of its sector. Acting as project manager for the global areas of marketing, sales and innovation. Work as an agile coach starting the agile transformation in the technology sector.Activities:- Management of international projects;- Financial management of projects;- Work with Kanban and Scrum;- Facilitation of systematization of problems in the IT area;- Monitoring of efficiency and effectiveness indicators;- Collaborative work on product playbooks.Interaction with Brazil, USA, Peru, Uruguay, Paraguay, Colombia, Bolivia, Chile and Argentina. -
Digital Solutions Management InternGrupo Tigre Mar 2019 - Dec 2019Joinville, Santa CatarinaWork developed in the TI project office of Grupo Tigre, leader in the national market and among the biggest companies in the world of its sector. Focused on project management and implementation of agile transformation in the area.Activities:- Waterfall, Kanban and Scrum Management;- Processes improvement;- Construction of sector KPIs;- Implementation of Jira Software;- Design of BPMN of IT community;- Tigre direct to customer project, placing the brand in the virtual store and marketplaces. -
Marketing And SalesPolitize! Mar 2018 - Feb 2019Florianópolis, Santa CatarinaActive with the fundraising management of Politize! largest national organization of political education, work developed on its structuring and operation. Worked also in the areas of strategy and project management.Activities:- Development of commercial proposals;- Creation of marketing campaigns;- Inbound funnel management;- Structuring the organization's strategy;- Negotiations with customers;- Email marketing management;- Construction of landing pages. -
Vice PresidentSmart Consultoria Jr. Jul 2017 - Dec 2017Joinville, Santa CatarinaJunior enterprise of industrial engineering consulting, helping the biggest industries of the State of Santa Catarina, Brazil. Responsible for the strategic level of the company and organization of the team of directors.Activities:- Development of the strategic plan through the transition from BSC/GPD to OKRs;- Monitoring and development of biweekly plans;- Construction of strategic and revenue projections;- Facilitation of systematization of problems using MASP and Design thinking;- Organizational climate management. -
Marketing DirectorSmart Consultoria Jr. Jan 2017 - Jul 2017Joinville, Santa Catarina, BrasilManager of the organization's sales area, responsible for tactical sales planning and image maintenance.- Structuring Inbound Marketing;- Implementation of Adwords campaigns;- Pricing manager;- Construction of the sales journey;- Campaign developments. -
Project ManagerSmart Consultoria Jr. Oct 2016 - Mar 2017Joinville, Santa Catarina, BrasilConducting consulting work in industrial engineering and also acting as manager of consulting teams.- Scrum, Gantt, PMBOK management;- Training of consultants;- Alignment and reporting to clients;- Mapping of value stream and processes;- Balancing operations;- 5s Methodology;- Quality tools;- Lean Office;- Consultant service.Companies served: Cobresul, Kminski Sports, Pharma Catarinense and Incal. -
Marketing AdvisorSmart Consultoria Jr. Mar 2016 - Oct 2016Joinville, Santa Catarina, BrasilFrontoffice and backoffice activities in the sales and marketing area.- Market research;- Cold call;- Negotiations;- Proposal structuring;- Management of social networks;- Customer diagnostics;
Alex Machado Skills
Alex Machado Education Details
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Business And Finance -
Industrial Engineering -
Industrial Engineering And Systems
Frequently Asked Questions about Alex Machado
What company does Alex Machado work for?
Alex Machado works for Overdub
What is Alex Machado's role at the current company?
Alex Machado's current role is Gerente de Soluções.
What schools did Alex Machado attend?
Alex Machado attended Fia Business School, Unisociesc Centro Universitário, Universidade Do Estado De Santa Catarina.
What skills is Alex Machado known for?
Alex Machado has skills like Lean Manufacturing, Value Stream Mapping, Marketing Inbound, Microsoft Powerpoint, Industrial Engineering, Consulting, 5s, Web Design, Design Thinking, Microsoft Office, Kanban, Jira.
Who are Alex Machado's colleagues?
Alex Machado's colleagues are Leandro Pessoa, Gabriela D'araujo C. Licht, César Augusto Santos Amaral.
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Alex Machado
Full Stack Developer .Net C# | Software Engenieer | Sql Server | Azure Devops | Git | GithubNova Iguaçu, Rj -
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