Alex Pakla Email & Phone Number

New York, Ny, Us

New York, United States

Greater New York City Area

- Cultivate new business and grow current business from Zenith, Horizon, OMD, Orion, Blue 449, and Mediaedge- Generate media plans for all existing and new advertisers- Present programming updates and Upfront presentations to buyers and clients at agencies- Analyze marketplace information gained from high-level agency relationships and other research in order to craft a strategy to increase market share to the network- Entertain clients to advance a beneficial working relationship and gain valuable advertiser information

Greater New York City Area

- Prepared and revised 360 media plans to be presented to clients/agencies- Hunted budgets, negotiated pricing, and sold media plans for both BET & Centric- Tracked liability and arranged for ADU schedules to air when needed- Provided excellent client service while executing mutually beneficial solutions to any client problems

Greater New York City Area

- Prospected Scatter budgets and negotiated pricing for Primetime media plans- Negotiated pre-emptions, options, schedule changes, and client moves- Created and analyzed Upfront and Scatter Primetime sales proposals for assigned agencies/clients- Managed Primetime deals and inventory pre and post-sale to provide maximum client service- Compiled Daily Revenue and Weekly Status Reports- Created and presented sales pitches to clients at media agencies

New York, Ny

- Responsible for developing and maintaining business relationships with new prospects and existing accounts across the entire suite of ABC Family platforms (TV, Digital Video, Social Media, Digital Sponsorship, VOD)- Grew business from $100,000 to over $4,500,000 over a two-year period - Pitched and closed business with advertising partners at OMD, Horizon, Initiative, Starcom, McCann, Mediaedge, Beacon Media, and Gardner Nelson- Created and presented sales pitches to buyers at media agencies- Executed client added value components- Refined relationships with high-level clients to maximize revenue

New York

- Developed linear, digital, video, social, mobile and VOD integrated media plans and marketing opportunities based on RFPs ranging from $10,000 to $7,000,000 - Tracked liability and delivery for all on-air and online deals, providing ADU packages when necessary- Trained and managed sales assistants in all media basics- Played an integral role in developing and implementing Wide Orbit sales system- One of only 15 DATG employees accepted to the Inaugural Sales Mentor Program

New York

• Maintain Numerous accounts worth over 46 Million dollars including Fox Films, Paramount, Macy’s, Campbell’s, Cingular, and Unilever• Responsible for clients requests; adds, moves, allocating weekly, updating program changes, option cuts, flowcharts, and all spot maintenance• Resolve billing discrepancies• Monitor individual special circumstances while acting as a liaison between traffic and sales• Assist Planner in weekly tracking of liability and building ADU packages• Build media plans for both the Upfront and Scatter Markets

New York

• Assisted On-Air talent during studio tapings• Purchased and delivered props to the set • Organized and coordinated all catering arrangements during show dates.• Actively participated in weekly production meetings and helped troubleshoot any issues • Travelled to Jacksonville to work on Super Bowl show as a Production Assistant