- Business enhancement and growth via on-boarding of 5+ brands with a monthly retainer value of 5L+ thus generating revenue for the agency. -Curating PR & Social Media strategies along with pitch decks for brands across various segments- FMCG, retail and lifestyle. -Brand management and ideation on campaigns followed by their successful implementation through effective stakeholder management.- Built media connects and established media relations to provide releases for clients thus… Show more - Business enhancement and growth via on-boarding of 5+ brands with a monthly retainer value of 5L+ thus generating revenue for the agency. -Curating PR & Social Media strategies along with pitch decks for brands across various segments- FMCG, retail and lifestyle. -Brand management and ideation on campaigns followed by their successful implementation through effective stakeholder management.- Built media connects and established media relations to provide releases for clients thus executing successful PR campaigns. Show less

-Devised a GTM strategy for ‘Acasa’ by foraying the restaurant chain into the FMCG segment with their packaged range of dry pastas, sauces, dips and cheese.-Formulated channel strategy and cracked 10+ modern trade key retail account chains with a Pan India presence.-Co-ordinated key social media accounts to generate brand awareness thereby increasing the follower base by 125% in a period of 3 months.

-Conceptualised and executed a marketing-based podcast called “India’s Best Marketing Minds” which was released on Jio Saavn with 50+ leading brands in the country across various sectors.-Generated key account revenue leads by pitching the agency & on-boarding Brand Managers & CMOs of 20+ reputed brands in the likes of General Mills, Medlife and Tata Consumer Products.-Built a 360 ° communication strategy based on consumer insights for a client.

Executed secondary research on the sustainability trends of the fast fashion industry; Conducted a competitor analysis with brands like H&M and the new upcoming sustainability startups in India; Studied the various challenges faced in setting up a sustainability brand in India; Performed a deep dive into fashion manuals to get insights about fashion technology processes.

Handling the BTL promotions of a Reliance Industries Limited Brand- Superdry and responsible for front-end sales and visual merchandising aspect of the store.