Directed design team, 2 external agencies, and $3.2M budget, leading the environment strategy for 2000+ stores as well as global brand events and activations. Highlighted Achievements:- Re-positioned Vans global experiences, increasing revenue by 12% across FY23 campaigns. - Strategized and delivered a targeted brand environment for Gen Z fashion consumers, boosting brand awareness by 32%. - Concepted launch events, driving an 11% revenue increase for pro-athlete footwear models in FY24. - Spearheaded the successful brand environment launch for the ‘Made for the Elements’ (MTE) FY22 line, achieving the highest sell-through and average order volume (AOV) that year. - Reduced creative timelines by 4 weeks.

Strategized and directed creative for exclusive brand collaborations within the premium Starbucks Reserve & Roastery portfolio. Managed a team of 4-7 visual merchandisers/designers and $1.2M budget. Highlighted Achievements: - Drove 58% of brand revenue through development of concepts, merchandise collections, and collaborations. - Built global partnerships such as Vespa, Bianchi and SUPER by Retrosuperfuture, achieving a 91% sell through rate during the Milan Roastery launch. - Established global brand guidelines and regularly presented creative strategy to SVP+ audience.

Led in-store experiences, visual merchandising, and creative direction for Starbucks’ premium store portfolio worldwide. Highlighted Achievements: - Innovated unique visual experiences and stories for 4 flagship Roasteries and 30 Reserve locations, including new openings in Milan (25,000 square feet) and Shanghai (30,000 square feet). - Collaborated with buying team to ensure brand consistency while driving an 18% increase in merchandise revenue. - Developed business case and identified budget/location to build a mock-store, resulting in 2x floor-sets per year and increasing FY18 revenue by 15%. - Introduced digital visual communication tools, improving operational efficiency and reducing environmental impact.

Directed global brand environments and seasonal merchandising/store designs for Filson, the leading outfitter and manufacturer of high quality, authentic products for outdoor enthusiasts. Highlighted Achievements: - Led store design from strategy and concept through execution, contributing to annual revenue increases up to 56% and $13M brand growth in 4 years. - Oversaw store development, design, and visual merchandising teams, successfully launching XX+ global pop-in shops, tradeshows, showrooms, and flagship stores and creating brand experiences throughout all retail environments. - Launched the 6,000 square foot flagship location at Filson HQ and re-designed the NYC wholesale showroom, resulting in a 14% revenue increase. - Transformed the vision and creative strategy for wholesale trade show booths, enabling 4x more account meetings and full product assortment availability.