Responsible for leading the end-to-end development and operations of the most pioneering and extensive Digital Agriculture Platform in Brazil and Argentina, enabling growers to produce more and better. Report to the VP of Digital Farming Solutions and leadership of 130+ people.• Drove customer enablement and engagement through leadership in sales, marketing, business operations, business development, data science, and strategic planning. • Concurrently, played a pivotal role in… Show more Responsible for leading the end-to-end development and operations of the most pioneering and extensive Digital Agriculture Platform in Brazil and Argentina, enabling growers to produce more and better. Report to the VP of Digital Farming Solutions and leadership of 130+ people.• Drove customer enablement and engagement through leadership in sales, marketing, business operations, business development, data science, and strategic planning. • Concurrently, played a pivotal role in supporting local R&D efforts, overseeing software and product development, including forging partnerships with local entities.• Spearheaded remarkable growth in 2023, maintaining top-of-mind status for the brand and capturing 40% of the arable area in Brazil and Argentina. Successfully introduced new product features, heightened service and new business models like Barter+ that enhanced customer engagement with the FieldView™ platform in LatAm.• Collaborated with key channel partners to expand FieldView™ operations, facilitating the extension of six FieldView™ Shops to provide on-site support and services to growers.• Successfully launched in 2023 the B2B cloud solutions platform ADMA in collaboration with Microsoft for the Agriculture Value chain in Brazil and Argentina. Show less

Responsible for leading the Go-To-Market strategy and operations for all Bayer Ag businesses through traditional and digital channels, achieving significant market coverage and partner loyalty to support growth aspirations. Reported to the Marketing Head and led a team of 30+ people.• Drove go-to-market success by setting the strategy, plan, and execution path for Bayer GTM activities in collaboration with cross-functional teams to advance long-term strategic efforts. Built and managed… Show more Responsible for leading the Go-To-Market strategy and operations for all Bayer Ag businesses through traditional and digital channels, achieving significant market coverage and partner loyalty to support growth aspirations. Reported to the Marketing Head and led a team of 30+ people.• Drove go-to-market success by setting the strategy, plan, and execution path for Bayer GTM activities in collaboration with cross-functional teams to advance long-term strategic efforts. Built and managed relationships with key stakeholders, influencing decisions in line with functional, regional, and global strategies.• Developed, implemented, and managed Commercial Policies, Channel Margins, Rebates & Incentives Programs for defined channels and routes to deliver the best experience to growers. This fortified demand generation and strengthened engagement with over 500 channel partners and 500 direct customers.• Executed and approved Market Access Movements (Phase in/out, Strategic Partner Agreements, and Expansions) in line with GTM Strategies to secure business targets.• Defined and implemented new routes to market to support business growth and profitability, including B2B Marketplace, B2B e-commerce, and entering the retail market by opening the first Bayer Store in the world.• Led the design and development of Bayer's integrated GTM Strategy post-Monsanto acquisition, defining routes to market and commercial policies for over 1,000 partners, including distributors and cooperatives.• Spearheaded the redesign and implementation of the Commercial Organization (600+ people) in Brazil following the Monsanto acquisition, encompassing Field Force Maximization, organizational structure, sizing allocation, and defining sales team roles and responsibilities. Show less

Part of the Global organization, responsible for enhancing commercial competencies by implementing processes/ tools (e.g., CRM) to drive growth in Brazil. Report to the Global Commercial Excellence Head.• Led Commercial Excellence transformation by identifying, prioritizing, and managing key marketing and sales initiatives to enhance commercial operations, including budget discussions for these initiatives.• Key accomplishments included reviewing Go-To-Market strategies, developing… Show more Part of the Global organization, responsible for enhancing commercial competencies by implementing processes/ tools (e.g., CRM) to drive growth in Brazil. Report to the Global Commercial Excellence Head.• Led Commercial Excellence transformation by identifying, prioritizing, and managing key marketing and sales initiatives to enhance commercial operations, including budget discussions for these initiatives.• Key accomplishments included reviewing Go-To-Market strategies, developing incentive schemes for channel partners, establishing related commercial policies, and forming a GTM Task Force that implemented quick revenue and cost wins post-Monsanto acquisition. • Contributed to enhancing the existing loyalty program, which included creating the Marketplace Orbia to better manage and expand this pioneering initiative. Show less

Responsible for implementing and leading the Pricing organization, including pricing development, setting, and monitoring. Reported to the Global Pricing Head and LatAm Business Excellence Head, leading 10+ people.• Developed and executed relevant pricing processes and policies (Pricing Framework, Launching Value Modelling, Training Modules, Pricing Research, and Monitoring) which significantly contributed to restoring business profitability after two years of losses.• Defined and… Show more Responsible for implementing and leading the Pricing organization, including pricing development, setting, and monitoring. Reported to the Global Pricing Head and LatAm Business Excellence Head, leading 10+ people.• Developed and executed relevant pricing processes and policies (Pricing Framework, Launching Value Modelling, Training Modules, Pricing Research, and Monitoring) which significantly contributed to restoring business profitability after two years of losses.• Defined and implemented applications for pricing, including pricing analytics, discounts and rebates management (Vistex/SAP), and value modeling (Leverage Point), which became global pricing standards. Show less

Crop Protection: US$0.5B+ Business Unit in Brazil Responsible for running and maintaining the Demand Planning process for the Crop Protection Business which is based on a robust workflow developed by the corporation. It involves all the links to sales, marketing, operations and leadership teams to define the short, mid and long term demand plans that support the business commitments.Lead the Pricing Analysis and Creation process in partnership with portfolio managers to ensure… Show more Crop Protection: US$0.5B+ Business Unit in Brazil Responsible for running and maintaining the Demand Planning process for the Crop Protection Business which is based on a robust workflow developed by the corporation. It involves all the links to sales, marketing, operations and leadership teams to define the short, mid and long term demand plans that support the business commitments.Lead the Pricing Analysis and Creation process in partnership with portfolio managers to ensure the best practices are applied while setting prices. Orchestrate the communication of price lists and promotions to sales teams. Enable the marketing and sales organizations the access to dashboards to monitor deviations and evaluate further repositioning-strategies. Show less

Responsible for sales in the Southeast region.Led sales team of 10+ members. Also orchestrated the plans for dedicated resources for the region (marketing coordinators, analysts, technical assistants and account managers).Southeast region is a very diverse region in terms of crops, growers and dealers. As a result had the opportunity to deal with with growers from soybean, coffee, fruits & vegetables among others as well as large cooperatives, distributors and small channels… Show more Responsible for sales in the Southeast region.Led sales team of 10+ members. Also orchestrated the plans for dedicated resources for the region (marketing coordinators, analysts, technical assistants and account managers).Southeast region is a very diverse region in terms of crops, growers and dealers. As a result had the opportunity to deal with with growers from soybean, coffee, fruits & vegetables among others as well as large cooperatives, distributors and small channels attended by redistribution.Successfully experience while improving share and loyalty at selected dealers (Distributors and Coops) and prospecting new ones, all based on the Market Access Plan defined and approved with leadership and base for the expected growth on the coming years. Show less

Successfully developed projects in several areas which included: credit and collateral management, portfolio management, bartering and product launches.Recognized as one of the top employees in 2009 due to the results delivered.