Alex Kramer Email & Phone Number

Chicago, Il, Us

Itasca, Illinois, United States

Dekalb, Illinois, United States

-Utilized Excel to perform analysis for over 50 events and program initiatives, enabling proper business strategy-Developed Tableau dashboards to track and analyze student attendance in the Esports Arena venue, providing insights for future resource allocation and reducing costs by 32%-Documented the business processes within the program and the operations of the Esports Arena to identify areas for improvement, increasing productivity by 26%-Oversaw website maintenance, identified and rectified issues, and ensured up-to-date, relevant content-Monitored social media KPIs and implemented strategies to improve effectiveness and increase online presence and engagement, growing social media engagement by 71%-Facilitated budget creation and financial planning, effectively managing over $300,000 in costs.-Increased venue attendance among the student population by 123%-Oversaw a team of student workers, providing guidance and leadership to ensure high-quality work-Implemented marketing campaigns to promote varsity matches, events, the Esports Arena, and the NIU Esports brand across various channels, maximizing visibility and audience reach-Managed and supported esports events with internal and external organizations both on and off campus, including budget and staff management-Represent NIU Esports on several esports industry panels at conferences and events and through interviews for online, TV, and print media to promote the program’s initiatives and achievements-Supported the planning and execution of the NIU Esports Summer Showdown for the Illinois High School Esports Association League of Legends Finals-Coordinated and promoted the Esports Career Lecture Series, attracting audiences of up to 50

Dekalb, Illinois, United States

-Employed Google Analytics to identify traffic sources and generate reports, enabling a clear assessment of the impact of the program’s marketing initiatives-Achieved a 3.5% increase in website user count and 14% growth in new user acquisition-Created data visualizations and forecasts of fan engagement and social media following in Excel and Tableau-Coordinated and implemented fundraising for two livestream events, raising over $10,000 for the program-Ran and tracked the effectiveness of email marketing campaigns to promote esports tournaments, driving participation among targeted audiences-Created esports curriculum and instructed an online course for students ages 13-17-Organized several online Esports events during the Covid lockdown to continue student and community engagement-Attended NIU Admission events on campus to promote NIU Esports to prospective students

Dekalb, Illinois, United States

-Coach and mentor 18 players across two games in collegiate competition-Plan and define strategic goals for the team and individual players-Market the program by attending high school recruiting events-Implement the policies and procedures of the university’s program and the Esports Collegiate Conference

Glendale, California, United States

-Developed surveys using Qualtrics to gather confidential data for product direction-Utilized Qualtrics internal analytical software to determine features most needed for the application-Formulated reports for senior leadership, offering strategic recommendations to guide project direction-Established partnerships with third-party organizations to distribute surveys and collect data, expanding the reach and diversity of the survey responses

Dekalb, Illinois, United States

-Created graphics, ran on-court/field promotions-Created a positive fan experience and improved team loyalty-Gained experience in numerous different sporting competitions

Lockport, Illinois, United States

Master Of Science - Ms, Sport Management

Bachelor Of Science - Bs, Business, Management, Marketing, And Related Support Services

Activities and Societies: NIU EsportsMinor in Business Analytics and Marketing.