Alex is a Director in PwC's Customer Strategy and Experience practice and sits on PwC’s Digital Platform Transformation leadership team. He helps clients to design and build next-generation businesses using state-of-the-art digital solutions.Alex has experience working across sectors with a broad range of clients, from startups to global brands. His recent focus has been on financial services, where he has led high-profile and award-winning engagements for clients including Starling Bank and British Business Bank.• "Design Thinking" and "Visioning"• Customer research and segmentation• Brand architecture and expression• Proposition strategy and design• Journey mapping and service design• User experience and interface design• Product ownership and management