Alex Rausch Email & Phone Number

Kansas City, Missouri Area

Account Manager: Responsible for interfacing, understanding and building custom marketing solutions for numerous businesses, building strategic marketing campaigns with strategies that reach new customers and reengage the old, helping companies develop internal processes that improve sales, selling the success of these same strategies to clients' potential customers, and measuring, documenting and reporting success to clients. Responsible for helping lead a team of creative hybrids in creating… Show more Account Manager: Responsible for interfacing, understanding and building custom marketing solutions for numerous businesses, building strategic marketing campaigns with strategies that reach new customers and reengage the old, helping companies develop internal processes that improve sales, selling the success of these same strategies to clients' potential customers, and measuring, documenting and reporting success to clients. Responsible for helping lead a team of creative hybrids in creating and monitoring every element of each campaign, including copywriting, developing supporting elements such as landing and web pages, building AdWords campaigns, building and managing spends with media partners (TV, radio, print, social), tracking media spends and budgets, building and implementing automated workflows email drip campaigns, utilizing remarketing campaigns to reengage past and potential customers across multiple platforms, developing event promotion strategies, fully editing all pieces of creative before final implementation, and documenting campaign results to show value to customers. Other responsibilities include developing processes to streamline internal company workflows, educating subordinates on technologies, platforms, strategies, and actual implementation of them, creating and managing effective data storage and retention strategies for a small creative firm, serving as primary editor of all final creative for all firm's clients, developing and monitoring AdWords campaigns for firm's clients (AdWords certified professional), helping clients identify internal pain points in sales funnels and business overall, finding and testing new solutions to maximize client impact on target audiences, using Google suite (tag manager, analytics, AdWords) to set up tracking and measure campaign performance across clients, resolving minor technology issues in PHP, HTML and other languages, and occasional design and layout work. Show less

Online Business Building, Message Development Consulting, Video Production, Social Media■ Built automated online system using Adobe Business Catalyst to effectively get political candidates online■ Responsible for every aspect of business■ Building relationships with fellow entrepreneurs and clients■ Manage execution and reliability of every site■ Design intuitive user interfaces and smart online navigation and organization systems■ Responsible for meeting and exceeding… Show more Online Business Building, Message Development Consulting, Video Production, Social Media■ Built automated online system using Adobe Business Catalyst to effectively get political candidates online■ Responsible for every aspect of business■ Building relationships with fellow entrepreneurs and clients■ Manage execution and reliability of every site■ Design intuitive user interfaces and smart online navigation and organization systems■ Responsible for meeting and exceeding the expectations of every client both technically and interpersonally■ Teaching clients to use online systems, supporting them on a regular, extended basis■ Design custom online and offline marketing solutions for a large varieties of clients■ Create and edit HD video for clients for different purposes, integrated into social media strategy■ Worked with Creelio, a startup based in Kansas City, to identify and hone how the startup could create a valuable product for its prospective clients. Our team is currently developing the app and back-end after receiving funding and joining an accelerator program. Show less

Lawrence, Ks

Writing thought provoking articles on public policies, media and millennial issues. Receive more than 5000 views per article on average.

Social and Traditional Media Strategy, Marketing Strategy, Video Production & Analytic Analysis■ Developed comprehensive marketing plan with ideas and strategies for implementation■ Used social media, print media, online videos and more to interest thousands of students and readers■ Reviewed analytics to assist in refining mission and goals to cover most effective and interesting topics

Kansas City, Kansas Area

Developing a viable social media presence, plan, and content

Kansas City, Missouri Area

Constructed a website and CMS to allow for easy management and distribution of information, simple website maintenance and expandability, and a much improved online public face.

Social Media Strategy, Marketing Strategy, Training Videos & Implementation■ Created comprehensive marketing strategy book and accompanying social media website for organization■ Conducted copious amounts of research, including polling and focus group research to refine solutions■ Digitized all information, created HD marketing training videos and used social media to disseminate research to members

Archivist – Preservation, Cataloging, Research and Web Development■ Learned the basics of archival research while assisting in preservation, digitization and website management

Campaign Targeting, Fund Raising, Volunteer Organizing, Printed Material and Online Production■ Responsible for management of all aspects of candidate’s campaign, including fund raising and organization■ Conducted targeted visits to more than 5,000 homes to reach campaign goals, change voters’ minds■ Developed messaging for candidate, created web presence to assist in reaching voters

Policy Analysis and Development, Constituent Communications and Testimony Preparation■ Analyzed and developed policy, working closely with first term legislator, leading to several planks on the party platform