Alex Ray Email & Phone Number

Illinois, United States

Great creative is born out of a great understanding of the audience. Brado recognized this and invited me to help shape a creative department. No small feat for an organization traditionally focused on market research.My role was centered around digging into the deepest details of how to take fresh insights from primary research and transform them into creative that can't be ignored. Along the way, I collaborate with market researchers, strategists, data scientists, media strategies, and lead teams of sharp-minded writers and designers.The highlight: Oversaw 4 key campaign launches for organizations at the cutting edge of medical and consumer health technology.

Every day, I worked to create brilliant connections at the US and global levels for HCPs and patients across the med device landscape. I set the course for creative strategy and development, lead brand and creative campaign development, all while overseeing and approving all final creative executions.The highlight: Steered the creative and strategic efforts for 6 vital product launches in both the patient and HCP space.

The perfect answer is elegantly elusive. In pursuit of these answers, I trekked across several US and global locales, spending countless hours with some of the world's most fascinating minds. Along the way, I served as lead creative strategist on US and global strategic market research initiatives for medical device, pharmaceutical, and consumer technology clients. I also led the design and execution of marketing research initiatives and strategic solutions.The highlight: Led the exploration of a new product category in China for a global leader in the med device space.

Often times, the best positioning, messaging, and creative arrive after spending an hour or two getting to know your customers. In service to this reality, I partnered with creative strategists to execute on a wide range of US and global strategic market research initiatives for medical device, pharmaceutical, and consumer technology clients. I also contributed to the design and execution of marketing research initiatives and strategic solutions.The highlight: Guided positioning research and strategy for a new drug launch in the US.

Here, I gleefully stretched the limit of what's expected with words and smarts in the healthcare space. In doing so, I worked directly with creative directors and art directors to lead strategic messaging and branding initiatives. I led creative development that spanned high-level creative campaign concepts all the way down to long- and short-form copy for a variety of media.The highlight: Completely revamped a legacy pharma brand in an effort to own the summer, and everything beyond.

In this role, I delved deep into copy and strategy explorations for 2e's agile incubator team. We focused on med device, life science, and bio tech, where I worked directly with creative directors and art directors to develop strategic messaging and branding initiatives, high-level creative campaign concepts, and wide-ranging copy support.The highlight: Developed the brand, launch campaign, and launch tactics for a consumer launch of a LASIK product.

Greater St. Louis Area

In another life, I explored the vast realms of social media. In an effort to guide the explorations of others, I planned and taught weekly prep class for individuals interested in taking the NISM Social Media Strategist certification exam.The highlight: I was the proud bearer of the NISM Social Media Certification.

Every organization deserves a sound strategy and a fitting story. In this role, I was fortunate enough to craft both. I developed strategic marketing initiatives, executed on tactics for entire client roster, and served as the primary copywriter.The highlight: Served as campaign strategist for key fundraising initiative for a non-profit organization.

I quickly pushed the bounds of this job title by acting as primary copywriter, key contributor to marketing strategy, and project sherpa for a roster of start-ups, small businesses, entrepreneurs, and non-profit organizations.The highlight: Successfully developed and executed a crowdfunding campaign to launch a beloved restaurant's second location.

Developed and managed communications department with a specific focus on digital communication while serving as primary content developer and editor across all print and digital mediums.

Master Of Business Administration (M.B.A.)

Bachelor Of Music, Music Business