Alex Ray

Alex Ray Email and Phone Number

AEC Practice Lead and and Strategy Director @ TOKY
Illinois, United States
Alex Ray's Location
Illinois, United States, United States
Alex Ray's Contact Details

Alex Ray personal email

n/a
About Alex Ray

Reach out to see my portfolio.I delight in making brands sing.Over the last ten years, my creative journey has sharpened me into a perfectly nimble, battle-tested creative leader with deep roots in both creative explorations and strategic foundations. I continually cultivate rich experiences in establishing, dimensionalizing and elevating a wide range of brands at the US and global levels. I’m a steadfast lead to ACDs, art directors, writers, designers, strategists, and account leads. Together, we have developed award-winning work that spans a host of industries: healthcare, life sciences, high technology, pharma, med device, consumer technology, health insurance, start ups, nonprofits, and more. Regardless of industry, I have found that one universal truth remains: there will never be a lack of desire to properly tangle with and get lost in a great story. In helping brands find their way, I lead and contribute to: -Creative direction and strategy-Copywriting-Campaign development and strategy-Creative concepting-Brand positioning-Brand messaging-Marketing strategy and insight development-Exploratory market research-Creative evaluation-Research and insight synthesis-Client presentations-Workshop facilitation

Alex Ray's Current Company Details
TOKY

Toky

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AEC Practice Lead and and Strategy Director
Illinois, United States
Website:
toky.com
Employees:
38
Alex Ray Work Experience Details
  • Toky
    Aec Practice Lead And And Strategy Director
    Toky
    Illinois, United States
  • Toky
    Strategy Director
    Toky Jan 2023 - Present
  • Brado
    Creative Director
    Brado Oct 2021 - Jan 2023
    Great creative is born out of a great understanding of the audience. Brado recognized this and invited me to help shape a creative department. No small feat for an organization traditionally focused on market research.My role was centered around digging into the deepest details of how to take fresh insights from primary research and transform them into creative that can't be ignored. Along the way, I collaborate with market researchers, strategists, data scientists, media strategies, and lead teams of sharp-minded writers and designers.The highlight: Oversaw 4 key campaign launches for organizations at the cutting edge of medical and consumer health technology.
  • Fishawack Health
    Creative Director, Copy
    Fishawack Health Jan 2020 - Oct 2021
    Every day, I worked to create brilliant connections at the US and global levels for HCPs and patients across the med device landscape. I set the course for creative strategy and development, lead brand and creative campaign development, all while overseeing and approving all final creative executions.The highlight: Steered the creative and strategic efforts for 6 vital product launches in both the patient and HCP space.
  • Brädo Creative Insight
    Associate Director | Creative Strategy
    Brädo Creative Insight Oct 2019 - Jan 2020
    The perfect answer is elegantly elusive. In pursuit of these answers, I trekked across several US and global locales, spending countless hours with some of the world's most fascinating minds. Along the way, I served as lead creative strategist on US and global strategic market research initiatives for medical device, pharmaceutical, and consumer technology clients. I also led the design and execution of marketing research initiatives and strategic solutions.The highlight: Led the exploration of a new product category in China for a global leader in the med device space.
  • Brädo Creative Insight
    Senior Manager | Creative Strategy
    Brädo Creative Insight Apr 2018 - Oct 2019
    Often times, the best positioning, messaging, and creative arrive after spending an hour or two getting to know your customers. In service to this reality, I partnered with creative strategists to execute on a wide range of US and global strategic market research initiatives for medical device, pharmaceutical, and consumer technology clients. I also contributed to the design and execution of marketing research initiatives and strategic solutions.The highlight: Guided positioning research and strategy for a new drug launch in the US.
  • 2E Creative
    Senior Writer | Strategist
    2E Creative Jan 2017 - Apr 2018
    Here, I gleefully stretched the limit of what's expected with words and smarts in the healthcare space. In doing so, I worked directly with creative directors and art directors to lead strategic messaging and branding initiatives. I led creative development that spanned high-level creative campaign concepts all the way down to long- and short-form copy for a variety of media.The highlight: Completely revamped a legacy pharma brand in an effort to own the summer, and everything beyond.
  • 2E Creative
    Writer | Strategist
    2E Creative Mar 2015 - Dec 2016
    In this role, I delved deep into copy and strategy explorations for 2e's agile incubator team. We focused on med device, life science, and bio tech, where I worked directly with creative directors and art directors to develop strategic messaging and branding initiatives, high-level creative campaign concepts, and wide-ranging copy support.The highlight: Developed the brand, launch campaign, and launch tactics for a consumer launch of a LASIK product.
  • National Institute For Social Media
    Instructor
    National Institute For Social Media Oct 2014 - Mar 2015
    Greater St. Louis Area
    In another life, I explored the vast realms of social media. In an effort to guide the explorations of others, I planned and taught weekly prep class for individuals interested in taking the NISM Social Media Strategist certification exam.The highlight: I was the proud bearer of the NISM Social Media Certification.
  • Blank Page Consulting
    Marketing Strategy Director
    Blank Page Consulting Dec 2014 - Feb 2015
    Every organization deserves a sound strategy and a fitting story. In this role, I was fortunate enough to craft both. I developed strategic marketing initiatives, executed on tactics for entire client roster, and served as the primary copywriter.The highlight: Served as campaign strategist for key fundraising initiative for a non-profit organization.
  • Blank Page Marketing Consulting
    Senior Project Manager
    Blank Page Marketing Consulting Mar 2014 - Dec 2014
    I quickly pushed the bounds of this job title by acting as primary copywriter, key contributor to marketing strategy, and project sherpa for a roster of start-ups, small businesses, entrepreneurs, and non-profit organizations.The highlight: Successfully developed and executed a crowdfunding campaign to launch a beloved restaurant's second location.
  • O'Fallon First United Methodist Church
    Director Of Communications
    O'Fallon First United Methodist Church May 2010 - Mar 2014
    Developed and managed communications department with a specific focus on digital communication while serving as primary content developer and editor across all print and digital mediums.

Alex Ray Skills

Social Media Marketing Social Media Copywriting Digital Media Advertising Facebook Communication Community Engagement Web Content Community Management Twitter Social Media Strategist Content Management Content Strategy Strategic Planning Brand Development Brand Management Linkedin Pinterest Instagram Google+ Web Presence Mass Email Communication

Alex Ray Education Details

Frequently Asked Questions about Alex Ray

What company does Alex Ray work for?

Alex Ray works for Toky

What is Alex Ray's role at the current company?

Alex Ray's current role is AEC Practice Lead and and Strategy Director.

What is Alex Ray's email address?

Alex Ray's email address is al****@****ive.com

What schools did Alex Ray attend?

Alex Ray attended Southern Illinois University, Edwardsville, Southern Illinois University, Edwardsville.

What are some of Alex Ray's interests?

Alex Ray has interest in Great Coffee, Children, Education, Environment, Reading, Arts And Culture, Science And Technology, Music, Running, Disaster And Humanitarian Relief.

What skills is Alex Ray known for?

Alex Ray has skills like Social Media Marketing, Social Media, Copywriting, Digital Media, Advertising, Facebook, Communication, Community Engagement, Web Content, Community Management, Twitter, Social Media Strategist.

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