Alejandro Rodriguez Email & Phone Number

Steward and lead internal and external Marketing initiatives while analyzing national and local media to identify opportunities for brand growth. Coordinate with broader Marketing, Operations, and Senior Leadership teams to implement communication initiatives. Strategize, produce, and execute digital campaigns (paid & organic) for web, social, and internal communications. Analyze and report campaign performance to broader organizational teams. Lead and coordinate website development to deliver a new company website that communicates the organization’s story and mission to key audiences.

Facilitate production and analysis of content to support organizational communications initiatives and campaigns. Coordinate production of digital marketing media related to community events,stakeholder testimonials, and marketing campaigns. Develop an annual social media editorial calendar with written content and media. Implement website and social media performance reporting that highlights analytics,insights, comparative industry benchmarks, and key influencer activities.

Brownsville, Texas Area

Develop, plan and execute multimedia content for digital advertising and coordinate social media marketing initiatives and ad placements across several social media platforms. Duties include: generate/present analytics reports, online content management, advertising strategy development, generate content for marketing purposes, vendor development, social media management, promotional item development, event/personnel coordination, photography, graphic design (digital & print).

Assist the Marketing Director with office activities, vendor relations, and coordinating communication with faculty, staff and students. Duties involved: marketing campaign development, multi-program coordination, news & voiceover script writing, on-location filming/interviews, photography/photo editing, commercial filming/editing, social media management, graphic design.

Brownsville, Texas Area

Supervise construction and location openings for Pronto stores throughout Texas and manage purchasing requests to fulfill maintenance, equipment, or supply requests for sales operations. Activities include: vendor development/coordination, purchasing activities, budget management/reporting, scheduling.

As a student employee of the Media Services Department, I was expected to have an extensive knowledge of both audio and video hardware configuration including, but not limited to, equipment associated with: live outdoor presentations, classroom session recording, classroom conferencing. Media Services employees also assisted with classroom technology, troubleshooting issues users may have with: network access issues, presentation software configuration, presentation hardware, projectors, document cameras, accessing/formatting peripherals.• word processor issues• Windows 7 & 8 and Mac configuration• video conferencing issues

Tech Depot Associates dealt with sales interactions involving consumer electronics and assisted with in-store PC troubleshooting. Troubleshooting involved: computer maintenance activities, hard drive wipes, hardware installation, network configuration, BIOS configuration, OS installation/configuration.

Brownsville, Texas Area

Sales of portable consumer electronics and attending regular workshops to maintain up-to-date knowledge on the following product types: handheld devices, digital photography suites/equipment, personal computers, home entertainment systems.

Bachelor Of Business Administration (Bba), Marketing

Received a BBA in Marketing

Bachelor Of Business Administration (B.B.A.), Marketing