Dynamic and results-driven professional with a proven track record in strategic communications, public relations, and brand marketing. Offering extensive experience as a leader in developing and executing comprehensive marketing and public relations strategies, particularly during critical events such as the COVID-19 pandemic. Adept at anticipating communication needs, fostering strong team collaboration, and achieving excellence in challenging environments. Notable accomplishments include multiple Emmy awards for creative execution and successfully managing public health messaging during crisis situations. Skilled in articulating visions, enhancing media visibility, and achieving exceptional outcomes.Strategic CommunicationTeam LeadershipCrisis CommunicationsPublic Relations / SpokespersonBrand MarketingSocial Media ManagementCommunity OutreachBudgeting & Cost ControlPublic Health CommunicationMedia Planning & BuyingPublic Policy AdvocacyProject ManagementAward-Winning Marketing examples - vimeo.com/channels/alexshawCAREER HIGHLIGHTSStrategically Managed Public Health Communication: Played a pivotal role in managing and directing public health communication efforts during the COVID-19 pandemic, overseeing the development and dissemination of critical messaging, vaccination awareness campaigns, and crisis communication strategies. Proven Leadership in Crisis Communication: Demonstrated exceptional leadership during critical events, including hurricanes and health emergencies, by developing and executing effective crisis communication strategies, serving as a Public Information Officer, and ensuring timely and accurate information dissemination to the public.Award-Winning Marketing Expertise: Achieved recognition with multiple awards, including Emmy awards, for excellence in copywriting and creative execution. Received national and regional recognition for outstanding marketing campaigns that significantly enhanced brand visibility and engagement.Brand Growth and Digital Strategy: Drove brand growth and increased web traffic through fully integrated marketing campaigns, targeting key demographics and delivering effective messaging across digital platforms. Achieved impressive growth in social media engagement and website traffic, enhancing brand recognition.Community Engagement and Partnerships: Strengthened relationships with local government, organizations, and communities through successful public relations and event planning.