Alex Shaw Email & Phone Number

Fort Lauderdale, Fl, Us

Florida, Us

Tallahassee, Fl, Us

Reporting directly to the County Health Officer, ensured the effective promotion of DOH-Palm Beach messaging, including COVID-19 prevention and awareness, by developing and executing comprehensive marketing and public relations strategies for all applicable centers, divisions, and programs. Appointed Public Information Officer in the Palm Beach County Health Department Incident Command Staff for the State of Florida. Leading team of 4 including artists, specialists, and volunteers, to provide direct oversight of all internal and external public health messaging strategy and execution with a strong focus on communicable diseases and environmental health for the largest county in the state.

Providing strategic & creative marketing assessments, recommendations, and guidance to companies looking to improve their brand awareness. Consulting includes work for E.W. Scripps.

Cockeysville, Maryland, Us

Recruited from major competitor to drive new awareness, growth, and revenue for four SBG television stations (WPEC, WTVX, WTCN, & WWHB) including client commercial production. Through effective management of marketing initiatives across all platforms, refocused all on-air and digital CBS12 News brand messaging while training & utilizing every member of an 11-person creative team to their highest potential in an in-house agency environment.

Cincinnati, Oh, Us

Recruited as new marketing dept. head to drive all brand and publicity activities across all platforms for ABC news affiliate. Developed marketing & communication strategies effectively raising brand awareness in an in-house agency environment. Built and led a 3 member “rock star” creative team earning 23 prestigious awards and national recognition.

During this time, I promoted a newly launched FOX affiliate, while strengthening overall branding of our ABC flagship station. This involved leading a 6-member creative team and overseeing all facets of marketing, promotions, programming, and commercial production for both entities.My impact included crafting innovative marketing campaigns, rebranding the entire organization, and clearly defining a previous uncertain brand. I also drove a massive increase in productivity and accuracy of our MC (master control) crew.

New York, Ny, Us

In this post, I singlehandedly managed all on-air branding and marketing campaigns to increase awareness, ratings, and revenue. This included implementing fresh, creative, promotions across all platforms for news broadcasts, a 24-hour weather channel, and website. Highlights included expanding market share by revamping our news program’s largest branding element and launching a new on-air product with a clear message that highlighted new interactive and live streaming capabilities.

New York, Ny, Us

Initially, I was hired to expand market share by writing and producing compelling promos for an evening news programs of NBC and (former) WB affiliate. Over time, I grew to play a key role in the Creative Services department, developing and executing large-scale campaigns.