Alex Simmons Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Lead the Dubai based marketing team overseeing all overarching F&B marketing strategy, planning and implementation across events & entertainment and overall F&B offering. Huge honour to join the TGP International and Expo City Dubai team.

Dubai, United Arab Emirates

I relocated from the UK to lead the business transitioning from an internal marketing team an external marketing agency delivering full service marketing services all ForeFront group venues. Responsible for overall marketing strategy for the group, building new brands and delivering internal, external and partnership events and activations. Required to identify networks to deliver increased customer eyeballs fore each venue, working across multiple platforms.Tasked with recruiting and shaping a young and passionate team to improve quality, productivity and standards, building an organisation-wide culture of collaboration. Driving creative output underpinned by discipline, patience and process, installing new workflow tools, including Asana, alongside communication channels that respected boundaries while ensuring work is on time and professionally handled. Execution of the delivery of key campaigns including: "Festiball - World Cup Fanzone" successfully delivering 5.5m AED in revenue across the tournament-time campaign. "Sixy Time" - Six Nations" doubling the previous years revenue, establishing the venue with a new UAE based Rugby network and underpinning the 2023l strategy around Rugby World Cup and Dubai 7s; "Showtime" bringing the world's best tribute artists to the UAE to create a sell out weekend activations across venues in Dubai and Abu Dhabi.Reflections: Leading the marketing team and operations in the Dubai's competitive and mullticultural market has been a huge learning curve. This fantastic challenge, has allowed me to sharpen my instincts, learn new skills and most importantly build a new network. I remain honest, creative, hardworking and passionate about helping brands tell their story to cut though the noise.

Leeds, England, United Kingdom

Headed up UK operations for the team, leading the team to their first ever World Cup appearance in 2022 (part time role 2019-2021 and full time role in 2022). Responsible for all commercial sales and marketing activity bringing in a record £150k GBP in sponsorship and partnership revenue. Reflections: As leader in professional sport at the highest level it was a huge responsibility and an honour to help build a good culture and winning mentality. I am confident that my efforts drove on and off field growth across a critical 4 year period for Jamaican Rugby League.

United Kingdom

Developed the vision, mission and values of the business. Required to shape the brand and overall comms strategy, creating high quality marketing assets with real legacy that could power a US brand launch. Reflections: In planning and executing the story arc of the revolutionary dentistry product, we brought the brand to life and ensured customers and practitioners feel and understood SmileFast's value and opportunity.

Uk

Rugby AM was founded in 2012 a cult radio show, developing into a TV show to showcase and champion the personalities and superstars within UK Rugby League. Working alongside professional players Jamie Jones-Buchanan and Keith Senior the show developed from a raw radio show into a regional TV offering, eventually securing a 3 year deal with national TV channel Premier Sports. Producer and presented 186 episodes, running the day to day business and employing a team of 10 people. Improved production level and experience by launching RAM films, a production company that would go on to deliver feature length sporting documentaries. Reflections: The COVID-19 pandemic presented huge challenges when filming sports content, leading to a move away from Rugby AM. This fantastic ten-year journey gave me a foundation to build my career as a professional sports & TV presenter - allowing me to work in Canada, Australia, New Zealand and the UK.

Leeds, United Kingdom

Appointed as the organisation's first Head of Diversity, a revolutionary role within an award winning agency looking after global clients including Adidas. Wide-reaching role ensured the agency understood it's people, celebrated their differences and united the global team under a new EDI policy. Reflections: I was able to build and embedded a culture team to shape open and honest communication both internally, and from a client perspective. I believe we developed cutting edge thinking around the EDI landscape, which successfully informed campaigns and the creative journey.

Reflections: I fell in love with music in 1996 and by 1999 followed my dream as a professional DJ and promoter. Music has taken me around the world and I created and allowed me to DJ and host parties, events, festivals and sports fixtures, while I have promoted events in Ibiza, UK and across Europe.