Alex S. Email & Phone Number

Marketing strategy, digital and CX leader with management consulting, corporate leadership, business development, analytics and creative agency experience. Passionate about leading cross-functional teams, finding innovative ways to use digital and customer data, and architecting and implementing customer-led strategies for Fortune 500 consumer brands. I’ve had the chance to work with some wonderful humans and corporate juggernauts on a number of cool things: • Developed an AI-enabled omnichannel strategy with exec team of a $7.5B lifestyle brand, contributing to 22.5% YoY revenue lift.• Partnered with the CMO of an $80B retail giant to revitalize the brand. We co-created the strategic plan for marketing, loyalty and mobile, and the company saw a 49% cumulative revenue growth (14% CAGR) over three years. • Led the product launch strategy for a global consumer electronics brand. Guided competitive analysis, customer segmentation, product development, and marketing personalization for a new launch. Grew category revenue 63% YoY, beating the previous record.• Collaborated with the CMO of a global financial firm and developed the lifecycle marketing strategy for an AI financial advisor product. Drove program growth to become the industry leader with 800K+ clients and $225B+ assets under management.• Co-created the CX strategy, operating model, capability roadmap and value delivery plan with CX leadership team of a Fortune 50 life sciences brand.• Worked with the commercial C-suite through the Marriott-Starwood merger on social media strategy and systems integration for 3 loyalty programs, 30 brands and 6,000 hotels globally. Specialties include: Organizational Leadership | Strategic Planning | GTM Strategy | Digital & Marketing Transformation | Personalization | Loyalty | CX | Insights & Analytics | Agile Development | Scenario Planning | Financial Forecasting | Business Development | MarTechRight now, I'm doing new research on an old passion project of mine: How can AI make personalization more inclusive? Please reach out if you'd like to contribute!

Listed skills include Social Media, Public Relations, Data Analysis, Strategic Planning, and 10 others.

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  Tufts University

  Ba