Dr Alexander Steinbrueck Email & Phone Number

Munich, By, De

München, Bayern, Deutschland

Having the task to digitialise our working environment including stakeholder (dealers, regional offices, etc.) and customer interaction (Salesforce, CRM systems): feeling proud of being responsible for the management of our digital membership club "Whispers" across the world - facilitated through a technologically advanced App. Highest total number of users & Highest total number of internal stakeholder involvement in a global comparison. Digital meets Live Experience: Concept, development and first class operation of a global launch event in order to serve a physcial component to the mainly digital environment ("phygital").

Großraum New York City Und Umgebung

It’s important for Rolls-Royce Motor Cars to evolve with their audience and understand the changes of our consumer behaviour – especially when it comes to digital implications: In 2019 RRMC rolled out its first Private Members Club, called RR Whispers. The Club is globally operated through an intelligent digital app platform that provides its users with the “Best of Everything”.

München Und Umgebung, Deutschland

Goodwood, Uk

Art is the global language of the modern elites who are part of our target group. The art market is booming and attracts this high class like no other area. Rolls-Royce is privileged to act and create in this environment as a brand. The engagement in art provides another benefit: there are 12 Mio. High Net Worth Individuals in the world. For many of them Rolls-Royce is still not relevant – not because of financial reasons but because of cultural reasons. The brand Rolls-Royce can therefore create an importance beyond the pure product.From 0 to 100:- For the global roIl-out I steered 4 internal headcounts and 9 external connectors in every sales region to execute around 100 activities in the first 2.5 yearsFrom Sponsoring to Storytelling to Storymaking:- As part of the gIobal outreach of the programme I developed a strong narrative for generating a meaningful and credible reputation in all ATL + BTL communication- For the internal acceptance of the programme I created different educational measures which were implemented centrally and regionally

Goodwood, Uk

- Developed a successful sales-oriented marketing strategy for 18 dealerships in 11 countries- Launched and invented regional platforms to approach new target groups in e.g. arts, golf and yachting besides executing standard platforms like motor shows or dealer launches- Implemented a new CRM system within the region incl. trainings, roll-out and management- Created a new KPI target and bonus system incl. marketing plans

Munich

Experiential Marketing belongs to the key activities for loyalisation and conquest of new customers. During my time I contributed to the global expansion of the activities into the US and UK market.- Steered major projects of BMW Golfsport in UK, US, Singapore, Argentina, Thailand, Australia and South Africa: internal and external communication strategy, briefing and managing of agencies, budget responsibility- Consulted and supported all BMW national sales companies and regional offices regarding brand positioning and targeting in the sports marketing environment- Discovered cost savings and improvements on efficiency and therefore worked for 2 months from abroad (BMW Thailand)

Bangkok Metropolitan Area, Thailand

Doctoral Degree, Economics/Sportseconomics, With Honours

Master Of Economics Programme

Diploma, Economics, With Honours

Studied before at the University of Konstanz (Pre-Diploma 1996) and Berlin (1996-1997)