Alex Tavares Email and Phone Number

I started my career in the digital industry in the programmatic vertical in 2015, when it was embryonic in Brazil and there was little talk about the subject, and there was still much to be studied, discovered and created. I dare say that my career grew in parallel with the programmatic area in Brazil. I had the privilege of going through each stage of development of this new foundation and seeing this media model become a gigantic and essential ecosystem these days. I worked in very different environments and aspects, such as the Via Varejo group, which owns the Casas Bahia, Extra and Pontofrio brands, where I participated and executed the first dedicated programmatic media structure in Brazilian retail.I also spent part of my career in startup businesses, where I managed, priced advertising spaces and curated creatives and campaigns that went on the air. Some of these sites are: Elle, Metrópoles, Mix de series, Canal Rural, among others.I joined Jellyfish in January 2022, in the role of Programmatic Executive working 100% allocated to Natura.Currently Natura & Co is the fifth largest Brazilian brand, that contains 4 large groups, namely Natura Cosméticos, Aesop, The Body Shop and Avon. Their revenue is significant in the Brazilian market, annually reaching over R$ 40.1 billion (U$ 6 Billion) in profit.I have had the opportunity to work with all of Natura's product frontsPerfumery, Body Products, Beauty Products, Institutional and Gifts/Commemorative Dates.I was able to apply my SME (Subject Matter Expertise) from past experiences within the Natura client team and programmatic team.