Alex Smith Email & Phone Number

London, Gb

London, United Kingdom

At GS1 UK we harness the power of standards to transform the way people work and live. The common language of GS1 standards is helping our community of over 2 million organisations globally to uniquely identify, describe and track anything, creating greater trust in data for everyone.

London, United Kingdom

London, United Kingdom

At TNS we advise our clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, we have more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. Working in the Global marketing team I am responsible for TNS’s digital presence. In the last few years I have launched websites, run many digital campaigns and built up TNS’s core social media channels.

London, United Kingdom

Managed Ad.IQ’s online and offline marketing strategy and delivered against set objectives within the marketing team.Integral member within the organisation that helped develop a re-brand strategy. Instrumental in the execution and delivery of the re-brand.Constantly working with senior management and the commercial director to promote Ad.IQ within the mobile marketing sector, helping to generate and develop revenue pipelines.Responsible for Ad.IQ’s corporate website, design, creation, content, maintenance, promotion, reporting and constant development.Project management of all digital aspects of the Ad.IQ’s re-brand. Working closely and managing relationships with freelance designers to guarantee deadlines were met.Responsible for Ad.IQ’s digital marketing strategy – Ad.IQ News, targeted email campaigns, vertical specific email campaigns, client survey’s, seasonal campaigns and delivering detailed analysis of campaign achievements.Management of client response analysis carried out using Experian’s socio-demographic tool Mosaic and Touchpoint.Creation and publishing of collateral consisting of pdf case studies, powerpoint presentations, product information sheets.Search engine optimisation – Google organic, Google Adwords, Yahoo!, MSN.Heavily involved with new product development and strategies to bring new products to market, producing product information sheets, liaising with the PR & Marketing Manager to generate interest from the press/market, the constant training of the commercial team and on hand to attend client/prospect meetings .Responsible for managing a junior team member.

Sites included: the lawyer.com, finance week.co.uk, money marketing.com, mortgage strategy.co.uk.Maintained content on four successful B2B commercial websites, ranging from editorial content, recruitment and events – working closely with commercial and editorial teams.Campaign Management of all online advertising – through the use of Accipiter Ad Manager, creation and constant monitoring of all online advertising campaigns, including American Airlines, HSBC, Hiscox, Abbey, Sweet & Maxwell.Management of The Lawyer.com advertising schedule – Recruitment advertising, email advertising and online advertising - Banner, leaderboard, pop up, button and skyscraper campaigns.Management and reporting of all The Lawyer.com revenue.Creation and delivery of html email campaigns to registered users for The Lawyer/lawyerjobs using Listserv bulk email marketing client.Collated and sent the weekly Lawyer news email to over 35,000 users.Management of all content on The Lawyer.com/lawyerjobs, creation of client accounts, uploading of vacancies, account management of magic circle law firms and key legal recruitment consultants who used The Lawyer.com Jobs service.Development of the Lawyer jobs channel – administration suite, CV database and mobile alerts.

Performance Through People

Bachelor Of Arts (Ba), Business Studies

A Levels, Law