Alex Zitser Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Senior level product, operations and eCommerce management across Fujifilm's Electronic Imaging category. Achievements included ownership, project management and launch of Fujifilm's House of Photography online platform.

Sydney, Australia

National product and marketing management responsibilities for the electronic imaging (digital cameras, lenses and accessory) portfolio. Senior level responsibility ensuring sales, gross margin, inventory, advertising and market share objectives are met. Key initiatives include expansion of the product line up, new processes and go-to-market strategies within advertising and promotional activity, enhanced social engagement, as well as strengthening relationship with key customers and retail environment. Achievements include exceptional growth of the Fujifilm X-Series range, with industry leading market share growth year on year, strongest performance globally and best of breed operational structure. Successfully transitioning product strategy to enthusiast and professional markets, from traditionally dominant and significant entry-level point and shoot business. Responsible for introducing new initiatives across strategy, processes and the way in which they are deployed into the market.Australian representative and recently completed Fujifilm Next Generation Leadership executive level training program, targeting and developing future global talent (2018-19).

Sydney, Australia

Management of consumer marketing segment across Australia and New Zealand, incorporating IT hardware and accessories, industry leading Alienware gaming platform and retail channel marketing management. Includes marcom ownership of all direct (dell.com.au and dell.co.nz) and indirect channels (retailers such as JB Hifi, Big W). Key driver for go to market strategy, creative development and messaging, collaboration with key external agencies (media placement, creative and production agencies, eCRM management, affiliate partners and PR).Achievements include record quarterly demand generation and sales performance. Also provided best in class ANZ vendor funding compliance activities for demand vehicles (online banners, eDM, direct mail, retail training programmes, catalogues and POS).

Sydney, Australia

Management of the retail marketing channel across Australia and New Zealand. Responsible for identifying trends in partner markets and competitor activity, anticipating long-term program needs and challenges, and initiating creative programs and solutions. Involved in influencing retail product strategy, new product placement, retail brand and consumer awareness. Key initiatives (point of sale, online, training programs, retailer incentives) within channel partner resulted in over-achievement of budget, improving share of voice and strengthened relationship with retail partners.

Sydney, Australia

eCRM manager for Dell Consumer and Small Business segments, responsible for driving unique strategy and marketing campaigns (including customer acquisition, eDMs, trigger programs). Also responsible for implementing and managing all online and offline activity for Dell’s flagship XPS (notebook and desktop) category. Key initiatives included launching one of Dell’s most successful consumer marketing campaigns – Flip Your Thinking – facebook app game (resulting in 10,000 likes, 110,000 games played and 40,000 competition entries). Acted as ANZ marketing team lead for Dell’s Windows 8 launch.

Sydney, Australia

Product marketing responsibilities across APAC (ANZ, Japan, China and India) including developing business plans and strategy, business management providing P&L planning guidance, leading the development of online and offline marketing programs, sales enablement through marketing initiatives, sales training, communication, channel strategy, retail and channel support, product planning, roadmap strategy ownership and driving regional product launch.Key initiatives included the expansion of product range across APAC to comprise the highest product coverage in Dell’s history, launching industry leading technology (world’s fastest colour A4 printer in ANZ) and best printer category performance globally in Dell.

Sydney, Australia

Product marketing management responsibilities for $100m consumer desktop PC category in Australia. This included developing strategies to introduce new products and technology, marketing brand management responsibility (advertising and promotional plans, online strategy, product strategy, pricing strategy and distribution channels), sales, profit and inventory management. Acted as the key category lead with internal sales groups, finance, marketing, PR and legal teams to cover retail customers (Harvey Norman, JB Hifi, Bing Lee, Myer, David Jones, Good Guys) and distribution partners (Ingram Micro). Key achievements included market share growth of over 10% achieved (within first 3 months of category ownership) and successfully introducing new technology products to the market (TouchSmart PC within retail and corporate channels).

Sydney, Australia

Sales and Marketing responsibilities across ANZ, reporting directly to the Managing Director. Included marketing brand management responsibility (advertising and promotional plans, online strategy, product strategy, pricing strategy, distribution channels), managing over 150 products within 10 sub categories, sales, profit and inventory management, and account management ownership.Over 1million eneloop ‘ready to use rechargeable batteries’ were sold within first 2 years of launch, being the first country outside of Japan to market this industry first technology, resulting in >200% revenue attainment versus targets. Overall was the best performing business unit (YoY growth) within Sanyo for revenue and gross margin growth. Developed strategic partnership with Clean Up Australia to endorse the eneloop product range.

Sydney, Australia

Management of Sony’s Retail Media and Energy (CDR and DVD discs, USB drives, VHS, audio, video camera tape, Memory Stick, Batteries and Chargers) - a unique >$35m group (mix between FMCG and consumer electronics) with responsibilities for marketing over 300 products, within 30 sub categories. National Product Management, Marketing and Sales responsibilities (entire product marketing strategy including line up, pricing, distribution, advertising, promotion, online business, sales, profit and inventory management along with advertising and promotion ownership), people management (Product Manager, Marketing Assistant, Merchandising team x 6). Major customers including Woolworths, Big W, Dick Smith, Myer, Kmart, Target, Officeworks, The Good Guys, Bing Lee, Harvey Norman, JB-Hifi, Ingram Micro, Corporate Express. Key achievements included best performance in APAC (awarded Excellent Marketing and Sales Award” by Sony Electronics Asia Pacific), launching first to market technology (Dual Layer DVD recorders and media), and business growth 20% above company average, while exceeding NIBT budget.

Sydney, Australia

Product Management of Sony’s Retail Media and Energy (CDR and DVD discs, USB drives, VHS, audio, video camera tape, Batteries and Chargers) with an extensive product portfolio (20 categories, over 300 products). Marketing to diverse range of customers (retail, distribution/wholesale and direct channels). Product portfolio comprised in excess of 70% of Sony’s entire unit quantity sales, with a sales budget of over $20m. Key responsibilities included sales and gross profit ownership, advertising and promotion, press activities, trade shows, dealer events, national road-shows, product expertise and training, and extensive focus on analytical ability (market research, statistical analysis, budgeting, forecasting). Key achievements included best performance in APAC (awarded “Project Achievement Award” by Sony Electronics Asia Pacific for Micro Vault USB drive marketing and sales performance), growth of business by >15% revenue and >30% gross profit YoY, and successfully expanding products within new markets and retailers (first Sony product category to launch into Officeworks, expanded digital line up in JB Hifi, Woolworths, Harvey Norman). Expanded sales within retail channel of 385%, 620% growth within online/direct sales channel and best in class overall performance appraisal overall score of 114.6% (compared to company average for good performance 90-100%, maximum rating 120%).

Sydney, Australia

Assisting a team of product managers within Sony’s IT Products Division (Monitors, Tape and Optical Drives, Data Media) across many marketing and sales activities including the production and coordination of marketing materials, trade shows and road-shows, maintenance of products online, liaising with external agencies, marketing budget management, maintenance and distribution of divisional price lists to customers, media plans input and maintenance.

Master Of Commerce, E-Business Management

Bachelor Of Commerce, Marketing