Alex Zitser Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

Senior level product, operations and eCommerce management across Fujifilm's Electronic Imaging category. Achievements included ownership, project management and launch of Fujifilm's House of Photography online platform.

Sydney, Australia

National product and marketing management responsibilities for the electronic imaging (digital cameras, lenses and accessory) portfolio. Senior level responsibility ensuring sales, gross margin, inventory, advertising and market share objectives are met. Key initiatives include expansion of the product line up, new processes and go-to-market strategies.

Sydney, Australia

Management of consumer marketing segment across Australia and New Zealand, incorporating IT hardware and accessories, industry leading Alienware gaming platform and retail channel marketing management. Includes marcom ownership of all direct (dell.com.au and dell.co.nz) and indirect channels (retailers such as JB Hifi, Big W). Key driver for go to market.

Sydney, Australia

Management of the retail marketing channel across Australia and New Zealand. Responsible for identifying trends in partner markets and competitor activity, anticipating long-term program needs and challenges, and initiating creative programs and solutions. Involved in influencing retail product strategy, new product placement, retail brand and consumer.

Sydney, Australia

eCRM manager for Dell Consumer and Small Business segments, responsible for driving unique strategy and marketing campaigns (including customer acquisition, eDMs, trigger programs). Also responsible for implementing and managing all online and offline activity for Dell’s flagship XPS (notebook and desktop) category. Key initiatives included launching one.

Sydney, Australia

Product marketing responsibilities across APAC (ANZ, Japan, China and India) including developing business plans and strategy, business management providing P&L planning guidance, leading the development of online and offline marketing programs, sales enablement through marketing initiatives, sales training, communication, channel strategy, retail and.

Sydney, Australia

Product marketing management responsibilities for $100m consumer desktop PC category in Australia. This included developing strategies to introduce new products and technology, marketing brand management responsibility (advertising and promotional plans, online strategy, product strategy, pricing strategy and distribution channels), sales, profit and.

Sydney, Australia

Sales and Marketing responsibilities across ANZ, reporting directly to the Managing Director. Included marketing brand management responsibility (advertising and promotional plans, online strategy, product strategy, pricing strategy, distribution channels), managing over 150 products within 10 sub categories, sales, profit and inventory management, and.

Sydney, Australia

Management of Sony’s Retail Media and Energy (CDR and DVD discs, USB drives, VHS, audio, video camera tape, Memory Stick, Batteries and Chargers) - a unique >$35m group (mix between FMCG and consumer electronics) with responsibilities for marketing over 300 products, within 30 sub categories. National Product Management, Marketing and Sales.

Sydney, Australia

Product Management of Sony’s Retail Media and Energy (CDR and DVD discs, USB drives, VHS, audio, video camera tape, Batteries and Chargers) with an extensive product portfolio (20 categories, over 300 products). Marketing to diverse range of customers (retail, distribution/wholesale and direct channels). Product portfolio comprised in excess of 70% of.

Sydney, Australia

Assisting a team of product managers within Sony’s IT Products Division (Monitors, Tape and Optical Drives, Data Media) across many marketing and sales activities including the production and coordination of marketing materials, trade shows and road-shows, maintenance of products online, liaising with external agencies, marketing budget management.

Master Of Commerce, E-Business Management

Bachelor Of Commerce, Marketing