Alfredo “Fred” Serrano Email & Phone Number

Los Angeles, California, United States

Santa Fe Springs, California, United States

Southern California

Responsible for lead validation, follow-up and re-evaluation visits to determine opportunity potential and customer application requirements. • Prepared quotes for materials averaging $20,000+ and machinery averaging $40,000+ for proposals that best suited the application and prospect’s budget.• Generated revenue in machinery and in materials, which represented a 10% and 20% increase, respectively, over annual quotas.• Developed new customers while attaining 99% client retention.• Attended international and national trade shows and industry events such as PMMI that generated new leads and subsequent machinery and material proposals and resulted in an average of 16% of closed sales.• Used CRM for pipeline updates regarding account status from lead generation to close.• Received multiple awards for achieving and exceeding quota.

Sfs

Attended joint sales / service calls to evaluate customer’s new application, demonstrate machinery, and discuss machinery functionality and technical data. • Provided on-site installation and operation training, including software, technical and preventive maintenance training. • Trained and worked with five distributors and three integrators in conjunction with sales team.• Evaluated and mentored six direct service professionals to ensure proper repairs were made the first time.• Promoted maintenance contracts ranging from $8,000 to $36,000/year. • Evaluated new applications and provided recommendations. • Gained knowledge of all APS product lines: Autobag, Airpouch, Fastwrap and Sidepouch. • Received 1996, 1998, 2000, 2002, 2005, 2006, 2008, 2010, 2012 National / Regional Field Engineering APS Awards.

Associate'S Degree, Electronics Engineering Technology

Airframe Mechanics And Aircraft Maintenance Technology/Technician

Certified Trainer