Alfredo Olvera Email & Phone Number

Mexico City, Mexico

• Conceptualized, edited, and hosted an interview-based podcast showcasing key members of the LATAM video game industry.• Managed all aspects of podcast production, from content creation to distribution and promotion.• Leveraged organic strategies to grow the podcast's audience, focusing on engaging content and networking within the industry.• Successfully launched and produced an engaging podcast that has gained over 40k views and amassed over 2k subscribers within less than a year.• Utilized effective content editing and hosting techniques to ensure high-quality episodes and guest interviews.• https://vidasextra.transistor.fm/

Mexico

• Conducted comprehensive market analysis to inform and shape publishing proposals, ensuring alignment with current trends and client needs.• Directed creative strategy and development for all client communications, tailoring content to enhance engagement and brand impact.• Played a pivotal role in securing the Warner Latam account, contributing to the successful pitch through strategic insights and creative vision.• Developed and wrote compelling scripts for the Gamecast live stream program, enhancing viewer engagement and program quality.

Mexico City Area, Mexico

• Formed and led a dedicated team, significantly expanding content creation efforts and improving overall quality and consistency.• Successfully launched and grew Xbox Game Pass for PC social media presence across multiple Latam regions.• Improved key performance indicators through data-driven strategy adjustments and targeted content initiatives.• Handled end-to-end account management, including handle selection, daily post creation, and collaboration with the design team.• Conducted KPI reporting and analysis to track performance and optimize strategies.• Established a robust content calendar, enhancing engagement and reach through tailored posts and campaigns.

Mexico City Area, Mexico

• Planned, developed, and launched the first Arcade Restaurant Bar in Mexico City, overseeing the entire project lifecycle.• Managed business operations, ensuring smooth day-to-day activities and long-term sustainability.Spearheaded business development initiatives, identifying and securing strategic partnerships to drive growth.• Led the planning and execution of all marketing activities, from branding and promotions to social media and community engagement.• Successfully established a unique and popular venue, combining dining and gaming experiences, and attracting a diverse clientele.• Implemented innovative marketing strategies, significantly increasing brand awareness and customer engagement.• Navigated the challenges of a startup environment, achieving operational stability and financial growth within a competitive market.

Mexico City Area, Mexico

• Co-created and launched the first online store for gamer apparel in Mexico, utilizing Direct-to-Garment (DTG) printing technology.• Developed and managed the e-commerce platform, ensuring a user-friendly experience and seamless operations.• Served as the creative co-director, overseeing the design and development of apparel collections that resonated with the gaming community.• Led marketing efforts, including brand development, digital campaigns, and social media strategy, to drive traffic and sales.• Successfully established LoadWear as a pioneering brand in the niche market of gamer apparel in Mexico.Designed and executed innovative marketing campaigns, significantly boosting brand visibility and customer engagement.• Achieved consistent growth in e-commerce sales through strategic planning and effective online presence.

Mexico City Area, Mexico

• Co-planned and managed the largest team in the agency, delivering comprehensive digital marketing services to Microsoft Mexico’s Xbox Division.• Oversaw editorial, design, and development of digital marketing projects for Xbox across multiple regions, including Mexico, Chile, Colombia, Argentina, Brazil, and other Latin American countries.• Coordinated cross-functional teams to ensure seamless execution of marketing campaigns and initiatives.• Maintained close communication with client to align strategies and deliverables with their objectives and expectations.• Successfully managed and executed high-profile digital marketing projects for Xbox, enhancing brand presence and engagement across Latin America.• Led a large, multidisciplinary team, fostering collaboration and maintaining high standards of quality and efficiency.• Improved project workflows and processes, resulting in increased productivity and successful campaign outcomes.

Mexico City Area, Mexico

• Managed all Dashboard Games Editorial Calendars for Xbox One and Xbox 360 across 35 countries, optimizing human resources to deliver an exceptional user experience.• Led the Dashboard Global Campaign for "Killer Instinct," a flagship First Party title, coordinating its prominent placement on Dashboards in key regions, including the US, UK, Mexico, and Brazil.• Planned and executed global campaigns, ensuring cohesive and impactful messaging across diverse markets.• Successfully synchronized editorial content across multiple countries, enhancing the user experience and engagement on Xbox platforms.• Demonstrated strong organizational skills and attention to detail, ensuring timely and effective execution of editorial calendars and campaigns.

Mexico City Area, Mexico

• Promoted to Head of the Mexico and Brazil Entertainment Producers Team, optimizing programming efforts in Xbox Live’s Movies & TV section, focusing on measurable engagement results.• Led content editorial for Mexico, achieving a 14.7% FYTD advance against targets and a 24.2% YOY growth in engagement through data-driven strategies and customer loyalty initiatives.• Led and coordinated local digital campaigns, working closely with the Social Media and .Com teams to maximize impact across all channels.• Managed the local programming launch efforts for Xbox One’s dashboard, ensuring a seamless release and user experience.• Drove significant growth in engagement and target achievements through strategic editorial decisions and customer-focused initiatives.• Successfully managed and maximized regional programming efforts, contributing to the overall success of the Movies & TV section on Xbox Live.• Played a key role in the successful launch of the Xbox One dashboard, delivering a high-quality experience to users in Mexico.

• Led the Mexican dashboard producers team, managing day-to-day operations and metrics-driven campaigns for Xbox Dashboards in Mexico, Chile, and Colombia.• Planned and executed all regional campaigns, focusing on the unique characteristics of each market to drive engagement and effectiveness.• Coordinated, wrote, and launched major dashboard and video campaigns for key titles, including "Halo 4" and the 10 Years Anniversary Celebrations of the Xbox brand in Mexico.• Achieved a 15.8% CTR FYTD (October 13) in dashboard engagement through strategic and well-executed campaigns

Mexico City Area, Mexico

• Produced content for the Xbox 360 Dashboards in Chile and Colombia, managing local game calendars and marketing promotions on the console.• Led the Inside Xbox marketing video brand, serving as project head, writer, talent/partner manager, and general producer, creating over 100 videos celebrating Xbox for consumers.• Launched key campaigns, including "Countdown to 2011" and the global Xbox 360 dashboard transition from NXE to ModernUI.• Successfully managed and optimized local game promotions and calendar placements, enhancing user engagement on Xbox 360 Dashboards in Chile and Colombia.• Produced and directed the Inside Xbox series, significantly boosting consumer engagement and brand loyalty through high-quality, informative, and entertaining video content.• Executed major campaigns such as the "Countdown to 2011" and the NXE to ModernUI transition, ensuring smooth rollouts and high-impact visibility.

Mexico City Area, Mexico

• Wrote news, reviews, features, event coverages, and cover stories for prominent tech magazines including Conozca Más, Electronic Gaming Monthly en Español, Auto Tuning, Revista Sync, and La Revista Oficial de Xbox (OXM).• Led the Contributors Team, managing roles, responsibilities, and deliverables for all OXM freelancers.• Edited audio, video, and written content for OXM’s site, ensuring high-quality editorial standards.• Developed and managed various versions of the OXM website, handling coding, basic database management, and custom feature implementation.• Produced high-impact editorial content across multiple respected tech publications, enhancing reader engagement and magazine reputation.• Successfully coordinated and produced live streaming events, increasing audience interaction and brand presence.• Maintained and improved the OXM website, providing a seamless and user-friendly experience through technical development and content management.

• Developed the main and deep structure of the website using HTML, ensuring functionality and usability.• Created web animations using Flash and GIFs, enhancing visual appeal and interactivity.• Managed and updated content related to the medical disorder, providing valuable information to visitors.