Alfredo Reikdal Email & Phone Number

São Paulo, Brasil

São Paulo, Brasil

Leading the expansion of Appnovation in Latin America.

São Paulo Area, Brazil

• Responsible for evaluating and reviewing Planning, Media, Digital, Influence Marketing and the Creative Structure of the Group's largest Public Relations agency: In Press Porter Novelli.
• Implementation of agile methodology in a new structure through squads, redefining workflows, processes, services, and new products, leading a team of 68 people.
• In just three months, the team won three large accounts due to strategic planning and creative
• The creative team won the most important global PR award - the SABER Awards 2018 - with a campaign developed for Santander focused on entrepreneurship.
• Paid Media and Influential Marketing have become a new means of revenue entry for the agency and the new structure specialised in developing branded content for all 108 clients.

São Paulo, Brazil

• As part of the Omnicom Group, which has several agencies worldwide, the In Press Group decided to establish a User Experience design agency in Brazil called Critical Mass. To launch the agency, I led the startup of the.

São Paulo, Brazil

• Responsible for digital content in the branches of Sao Paulo, Brasilia and Rio de Janeiro managing three teams that provided complete digital services: strategy, creativity, content, and technological development.
• Execution of all digital and social media strategies for Rock in Rio, including digital coverage.
• Responsible for developing the entire digital strategy for the first edition of Rock in Rio USA and for the local team in the USA, advertising management, social media, and content development.
• Establishing partnerships with Facebook and Twitter to provide social media coverage. Rock in Rio USA achieved high repercussions, becoming a Trending Topic on USA Twitter.

Brazil

• Reported to Publicis Groupe and was a member of Publicis Brazil's Operational Committee, participating in the strategic direction and in the decisions for agencies in the Brazilian market.
• Management of both agencies simultaneously, being responsible for restructuring the company, redefining processes, and structure.
• Conquered the largest client in the agency's history (Renault - budget of more than R$ 25 million), resulting in an 18% increase in revenue in 2013 compared to the previous year
• Development of two agencies in Latin America through regional clients: Michelin, Blackberry, P&G and TNZ (Tourism New Zealand), managing 78 employees and clients such as Samsung, Renault, Mapfre, J&J, Azul Linhas.

São Paulo Area, Brazil

• Responsible for a team of 12 people, including three Planning Directors, reporting directly as the leader of all strategic planning for all accounts: Petrobras BR, Anhanguera, Citibank, Credicard, Allianz, IBM, Asics.
• Restructuring the agency’s planning department, involving the development of an area focused on Social CRM, applying OgilvyOne's proprietary social media strategy methodologies, from planning to delivery.
• Extensive experience in developing the "Influencers Strategy” in social media operating programs for IBM, Asics and O Globo newspaper.

São Paulo Area, Brazil

• Responsible for managing a team of Account Directors and a special group of clients: Citibank and Credicard - development of Direct Marketing (DM) campaigns, managing one of the largest accounts in Brazil; Claro.
• Leadership of e-commerce in Latin America representing the region globally and providing insights, benchmarks, and planning for the Brazilian market.
• Conquered BR Petrobras, the agency's largest CRM client.

São Paulo Area, Brazil

Digital Marketing Course

• Development of the agency's digital operation in Rio de Janeiro and Sao Paulo with the mission to design and disseminate digital thinking within the agency, integrating online and offline communication planning, as.
• Structuring a digital team bringing together professionals from different areas, being responsible for hiring, training, and defining roles and responsibilities.
• Leadership of multidisciplinary areas: Digital Communication Planning, Online Media (planning, buying and analytics), technology development and social media.
• With this team, the agency recovered Oi's online account, representing a 25% growth in the agency's gross revenue. It was under my responsibility to develop strategic thinking for clients such as Estacio University.
• Development of Social Media strategies for Oi, Coca-Cola, Sulamerica and CCAA.

• Developing new businesses and winning new clients such as Banco Santander, Som Livre, TV Globo, Rede Telecine and Banco Panamericano, which brought an increase of 150% in the agency's revenues in just six months.
• Portfolio of agency clients: Fox Movies (Latin America), Globo.com, Ipiranga Petroleo and Network Associates (Correio Braziliense and Estado de Minas newspapers).

• Responsible for Offline Media, Properties and Alliances and Interactive Marketing.
• Responsible for establishing strategic partners to meet brand challenges and for defining the metrics for the evaluation of each developed project.
• Responsible for establishing partnerships that allowed the development of branded content, such as Studio Coca-Cola (MTV partnership) and "Mundo Mulher" Coca-Cola (TV Record partnership), the company's first branded.
• Global property management for the FIFA World Cup and the Olympics.
• Management of the annual advertising budget and planning of online and offline media campaigns.
• Implementation of the Integrated Marketing Communication process at Coca-Cola Brazil, becoming an IMC Trainer for the Country.

• Responsible for developing Coca-Cola's Interactive Marketing Management position in Brazil and Latin America, also developing the strategic vision and the role of digital media as a discipline for the Brazilian and.
• Definition of the digital strategy for all brands in Brazil, redefining the online presence of the Coca-Cola brand on the internet, increasing its average monthly audience by more than 200%. Among other projects, has.
• Management and decision of partner agencies for the development of digital projects, leading an annual budget for all brands.
• In recognition of my work, I was elected an Online Marketing Professional by MMONLINE / MSN.

• Participation in the team that restructured the Globo.com Portal that leveraged the company from 8th to 3rd position in Internet audience in Brazil in less than a year.
• Creation of interactivity models for TV Globo, being responsible for the first edition of Big Brother Brasil (www.globo.com/bbb) developing the program's concept for Internet, as well as interactivity models for viewers.
• Responsible for all TV Globo entertainment and sports websites, also managed all Portal applications: GLOBOMAIL (www.globomail.com) Kit.net (www.kit.net) and Blogger (www.blogger). These products gained market.
• Responsible for launching Globo.com's Internet service provider (ISP) and developing advertising campaigns, including exchange and partnership negotiations.
• Responsible for developing and launching the largest Sports Portal in Latin America (www.globoesporte.com). The project integrated television, internet and mobile, leading a multidisciplinary team of almost 80 people.
• Coordinating teams of professionals from different areas of the company such as Journalism, Marketing, Web Design, Technology and Production, including the "24x7" team of the Big Brother Brasil project, the first cross.

• Account management for clients such as C&A, O Boticario, Americanas.com, Lucky Strike, Brastemp and Consul.
• Participation in the planning of the first e-commerce project for C&A and O Boticario with the construction of a solid digital experience proposal based on business results and shopping experience.
• Conducted the planning of Brastemp's first website and its online campaign.
• Management of the first large online retailer, Americanas.com, managing the production of all online media and developing ROI models.

Mba

Education record